Every creative work you’ve ever loved has a hero’s journey behind it. On Spark & Fire, you'll hear creators tell the story of bringing one beloved work to life. Iconic creatives — like Wicked composer Stephen Schwartz, Pixar director Domee Shi, comedian Patton Oswald, musician Wynton Marsalis, and novelist Isabel Allende — share the endless iterations, the inevitable setbacks, and the breakthrough ideas along the epic process of creation. But this isn’t an interview show. It’s a story — told ...
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131: Building a productized bookkeeping service with Meryl Johnston of Bean Ninjas
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Manage episode 228667193 series 1226855
Content provided by Jake Jorgovan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jake Jorgovan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this week's episode I sit down with Meryl Johnston of Bean Ninjas, a productized service focused on bookkeeping i.e. tracking day-to-day transactions in Xero. Meryl came from a background in accounting where she worked on a lot of custom projects that took a lot of time to scope and scale. From this experience, she was able to look back on all the flaws and backtrack to create processes solving those problems. There are some great tidbits on systemized scaling in this episode. Meryl and I agree, it's all about going to market and then figuring out how to deliver. Generating leads and making sales isn't so much the problem - it's working out how to deliver the service and having the right teams members and processes in place to deliver well. Tune in to hear about the evolution Bean Ninja, from the early stages of figuring out what types of customers to market to, through to delivering great experiences for people they enjoy working with.
…
continue reading
141 episodes
MP3•Episode home
Manage episode 228667193 series 1226855
Content provided by Jake Jorgovan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jake Jorgovan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this week's episode I sit down with Meryl Johnston of Bean Ninjas, a productized service focused on bookkeeping i.e. tracking day-to-day transactions in Xero. Meryl came from a background in accounting where she worked on a lot of custom projects that took a lot of time to scope and scale. From this experience, she was able to look back on all the flaws and backtrack to create processes solving those problems. There are some great tidbits on systemized scaling in this episode. Meryl and I agree, it's all about going to market and then figuring out how to deliver. Generating leads and making sales isn't so much the problem - it's working out how to deliver the service and having the right teams members and processes in place to deliver well. Tune in to hear about the evolution Bean Ninja, from the early stages of figuring out what types of customers to market to, through to delivering great experiences for people they enjoy working with.
…
continue reading
141 episodes
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