38 – How not to talk to WordPress clients

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By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
How not to talk to WordPress clients

Before we start I should point out that as of this week we have a new host for our audio files. For most of you this won’t matter even a tiny bit, but if you’ve been tuning in using Soundcloud, or have in some way used Soundcloud via your Podcasting app, well, this is just not going to work any more.

The only solution that I have is that you unsubscribe and resubscribe using the button below on the player below marked ‘RSS’. If you’re on an Android device use the ‘Android’ button, or perhaps, like me, you’re old school and just want a URL? Well, it’s this: https://wpbuilds.com/feed/podcast. Sorry about all this, but it makes things easier for David and I, and really, that’s all that counts!!!


In this weeks episode we discuss the thorny issue of how we communicate with clients. The whole topic was inspired by a post on the WP Elevation blog written by Christine Hawkins about how we communicate our value to clients in the face of stiff competition from the likes of Squarespace and Wix.

We talk about the way that we talk to clients and what we do to ensure that they ‘get’ what it is that we’re trying to sell them, and understand the value that our products and services brings. It’s not just about building a WordPress web site and passing it over, erm… is it?

We also talk about some of the ‘other’ things that we do, that perhaps we should not – how to keep client expectation in check, shall we say.

I think that we could have approached this discussion in a thousand different way, but, as always, we’ve managed to find the one way that reveals the least amount of valuable information in the longest possible time! We hope that you enjoy it!

News section:

Publishers Are Moving Back to WordPress After Short Experiments with Medium
https://goo.gl/bkmx1Y

WordPress 4.8.1 Released, Adds Custom HTML Widget
https://goo.gl/v2tQfa

The Next Big Thing From iThemes is Coming: HelloSales, A WordPress Plugin & iOS App for WooCommerce
https://goo.gl/DCJs2r

WordPress.com Business Now Supports Plugins and Third-Party Themes
https://goo.gl/F1FjC3

79 episodes available. A new episode about every 7 days averaging 51 mins duration .