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Science of Success: What It Takes to Make a Better Berry

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Manage episode 430825335 series 2428760
Content provided by The Wall Street Journal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Wall Street Journal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What makes for a luxury strawberry? Is it the taste? Texture? Color? Around five years ago, berry company Driscoll’s released a new, premium line of berries with a higher price tag. Some consumers are shelling out almost 70% more to get their hands on this fancy fruit. But what are the qualities of a premium berry? On this Science of Success, we delve into the food science behind breeding and selling Driscoll’s Sweetest Batch, from creating more objective benchmarks for the highly subjective experience of taste to how the company works with supertasters and sensory analysts to create the best possible berry.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com

Sign up for the WSJ's free The Future of Everything newsletter.

Further reading:

Why America’s Berries Have Never Tasted So Good

How Designer Fruit Is Taking Over the Grocery Store

Trying to Breed Better Fruit

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

226 episodes

Artwork
iconShare
 
Manage episode 430825335 series 2428760
Content provided by The Wall Street Journal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Wall Street Journal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What makes for a luxury strawberry? Is it the taste? Texture? Color? Around five years ago, berry company Driscoll’s released a new, premium line of berries with a higher price tag. Some consumers are shelling out almost 70% more to get their hands on this fancy fruit. But what are the qualities of a premium berry? On this Science of Success, we delve into the food science behind breeding and selling Driscoll’s Sweetest Batch, from creating more objective benchmarks for the highly subjective experience of taste to how the company works with supertasters and sensory analysts to create the best possible berry.

What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com

Sign up for the WSJ's free The Future of Everything newsletter.

Further reading:

Why America’s Berries Have Never Tasted So Good

How Designer Fruit Is Taking Over the Grocery Store

Trying to Breed Better Fruit

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

226 episodes

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