#126 - Chris Best and Jonathan Gill

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Manage episode 233858025 series 1493170
By Craig Cannon and Y Combinator. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Chris Best is the cofounder and CEO of Substack. Substack makes it simple for a writer to start a paid newsletter. They were in the Winter 2018 batch of YC. You can check them out at Substack.com.
Jonathan Gill is the cofounder and CEO of Backtracks. Backtracks is a podcast analytics and hosting platform. You can check them out at Backtracks.fm.
Chris is on Twitter @cjgbest and Jonathan is @jgill333.
The YC podcast is hosted by Craig Cannon.
Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.
Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/
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Topics
00:00 - Intro
1:03 - Paid vs advertising in podcasting
3:33 - Are advertisers overpaying for podcast ads?
6:13 - What percent of the market will ultimately be paid content?
8:13 - Payment mechanisms
9:48 - Price anchoring
12:28 - Individual creators vs brands
17:23 - Deplatforming
18:53 - Spotify
20:23 - Discovery and growth in newsletters
22:53 - Public and private feeds
25:23 - Apple's role
26:38 - Will education be the driver of paid content?
30:23 - Educational podcasters in China
32:23 - How are their newsletter and podcast customers growing?
36:18 - Jack Ryder asks - In 5 years time, are personal newsletters going to replace social networks like Facebook?
38:13 - Debdut Mukherjee asks - Do podcasts actually work? If so, how do startups calculate the ROI & the CAC?
43:38 - Measurement
45:23 - Best practices for new podcasters and newsletter creators

144 episodes