Player FM - Internet Radio Done Right
58 subscribers
Checked 4M ago
Added nine years ago
Content provided by ycombinator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ycombinator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Podcasts Worth a Listen
SPONSORED
T
The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
![The Agile Brand with Greg Kihlström® podcast artwork](/static/images/64pixel.png)
1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
Play Later
Play Later
Lists
Like
Liked28:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
#12 - How Should Business Schools Prepare Students for Startups? - Jeff Bussgang and Michael Seibel
Manage episode 259019550 series 1247269
Content provided by ycombinator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ycombinator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jeff Bussgang is a lecturer at Harvard Business School and General Partner at Flybridge Capital Partners.Michael Seibel is CEO of YC.
…
continue reading
44 episodes
Manage episode 259019550 series 1247269
Content provided by ycombinator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ycombinator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jeff Bussgang is a lecturer at Harvard Business School and General Partner at Flybridge Capital Partners.Michael Seibel is CEO of YC.
…
continue reading
44 episodes
Alla avsnitt
×![Artwork](/static/images/128pixel.png)
1 #12 - How Should Business Schools Prepare Students for Startups? - Jeff Bussgang and Michael Seibel 33:52
33:52
Play Later
Play Later
Lists
Like
Liked33:52![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Jeff Bussgang is a lecturer at Harvard Business School and General Partner at Flybridge Capital Partners.Michael Seibel is CEO of YC.
![Artwork](/static/images/128pixel.png)
1 #11 - At The Intersection of AI, Governments, and Google - Tim Hwang 39:14
39:14
Play Later
Play Later
Lists
Like
Liked39:14![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Tim Hwang is the Global Public Policy Lead on AI and Machine Learning for Google.Read the transcript on our blog.
Ali Rowghani is CEO of Y Combinator Continuity, where he invests in and advises growth-stage startups. Ali directly contributed to the growth of two great companies -- at Twitter, as CFO then COO, and at Pixar as CFO and SVP of Strategic Planning.Read the transcript on our blog.
![Artwork](/static/images/128pixel.png)
1 #9 - Sam Altman and Reid Hoffman - From Startup to Scaleup 40:56
40:56
Play Later
Play Later
Lists
Like
Liked40:56![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Sam Altman and Reid Hoffman discuss the key changes founders should think about as they scale their company. The conversation was recorded at The Scaleup Offsite, a private event hosted by Y Combinator Continuity and Greylock Partners in April 2017.
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.