36. The Hypercompetition Paradox

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By Jody Hanks. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Hypercompetition is a state of perpetual change in the rules of competition within an industry. Since these rules are in a constant state of flux, organizations can't sustain competitive advantage forcing them to vigorously and continuously compete in cost and quality, timing and know-how, strongholds and market invasion, and the deep pockets of competitors. Requiring a constant reinventing of competitive advantage, an organization achieves the greatest advantage by competing against its own areas of strength. But in a global economy, this can result in an exhausting treadmill.

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