Building a Brand Through Consistency with Mike Morrison


Manage episode 275334820 series 2291817
By Chris Ducker. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

You’ve probably heard many people say that consistency pays off, and it’s one hundred percent true. Success doesn’t happen overnight, it takes time and requires consistently showing up for your audience.

In this episode, I invite Mike Morrison of the Membership Guys to discuss how he and his partner, Callie (also co-founder of the Membership Guys) has built an extremely successful 7-figure business and how being consistent has played a huge part in the journey. Tune in to hear Mike and Callie’s story of building a brand through consistency.

Episode Timestamps

  • [08:59] - How the Membership Guys started
  • [12:08] - The one focal point that Mike and Callie have stuck to for the last 5 years
  • [15:46] - The behind the scenes of running an event
  • [24:58] - Why Mike’s podcast is purely evergreen content

Essential Learning Points From This Episode

  • The importance of sticking to the same business mission
  • How running an event meant losing focus on membership related projects
  • Producing evergreen content is always better than jumping on current trends
  • Why showing up is so vital for entrepreneurs

Important Links & Mentions From This Episode

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358 episodes