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Your Daily Development – Episode 15 – Digital Marketing Part 2 (of 2)
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In this Episode:
We interview social media and digital marketing expert Kiosha Boyles.
Your business may have a social media page, but now what do you do? Find out today on this episode of Your Daily Development!
This episode is Part 2 of 2.
Topics Discussed:
- How has social media changed the advertising industry?
- Which social media outlet would you say is the juggernaut?
- People say social media marketing doesn’t provide ROI lets discuss how it does. Can it bring ROI?
- What are your feelings on SEM Search Engine Marketing?:
- Is SEM effective?
- Do notice advertising expenditures going more towards digital/social media?
- Many clients/prospects that I have spoken to feel that they can have a relative manage their social media. I don’t believe this as I believe it takes a true professional to not only understand the social platforms but also know and adapt to the changes. Have you run across this and how do you combat this?
- Where is the attention in advertising currently?
As always we appreciate your support and if you enjoyed this episode or found it helpful please leave us a rating & review on iTunes, Google Play, Soundcloud or wherever you listen to podcasts.
About Our Guest:
Kiosha Boyles is the Marketing Director of Richland County School District One where she leads the development, implementation and management of communications to build the branding and visibility of the district. Prior to this role, she owned Digitize Marketing, a web marketing firm specializing in inbound marketing and social media. Boyles‘ roster of clients included a variety of local, regional and national companies in fields like nonprofit, entertainment and retail. She is a traveling speaker and has served as a marketing instructor and journalist.
Boyles is a Columbia College and University of South Carolina graduate with a master’s degree in mass communications. She is an active member of the Columbia Chamber and a Leadership Columbia graduate. Kiosha was recognized as an Influential Woman in Business by the Columbia Regional Business Report, a Top 20 under 40 by The State and a Top 40 Under 40 by the SC Black Pages.
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