Episode 11 - How do you get consumers to trust you? Farmers talk about what works.

Your Dairy Checkoff

In this episode of Your Dairy Checkoff Podcast, dairy farmer hosts, Connecticut’s Amanda Freund (@cowpots) and Washington’s Austin Allred (@royalfamilyfarming), as they have a conversation with dairy farmers, New Mexico’s Tara Vander Dussen (@taravanderdussen) and Kansas’s Melissa Hildebrand Reed (@hildebrandfarmsdairy), about how they share their story with consumers in real life ways that build trust and sales for dairy.

Consumers have become more and more separated from farm life. For them to understand how life has changed on the farm, these dairy farmers have taken to both in person and online consumer outreach to connect directly with the public, answer their questions and become their connection to agriculture. They do this by sharing their stories about sustainability, cow care and life on the farm.

You’ll get insights into how these dairy farmers plan their days, schedule their time, the platforms they use and how often they do it. Don’t miss this episode! To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.