What are Passion Points?

Your Message Matters™ with Lisa Manyon

Lisa talks about the power of flipping the script in your marketing messages and explains passion points.

• Why passion points are the exact opposite of pain points
• Why it is important to know what our client’s problems are
• Painting a picture of possibility for your clients
• Avoiding analysis paralysis
• An explanation of the Challenge. Solution. Invitation Framework.™

Lisa Manyon is the Business Marketing Architect and President of Write On Creative®. She pioneered the values-based "Challenge. Solution. Invitation.™" communication framework to create marketing messages with integrity, focusing on PASSION points. Her strategies are known to create million-dollar results, and she is dedicated to reverse engineering your most powerful solutions into profitable revenue streams. Her philosophies are featured in Inc. Magazine and multiple#1 Bestselling books including Wonder Women: How Western Women Will Save the World. Recipient of the People’s Choice Award at the California Women’s Conference, Lisa has created training for Small Business Development Centers and is available for speaking and training engagements. She offers custom coaching, consulting, and copywriting training. She’s also a #1 international bestselling author and award-winning speaker available to teach, train, and transform your audience with interactive Business Breakthrough Boutiques. Visit www.WriteOnCreative.com to access business-building resources.

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