The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Content provided by Dave Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Why Podcast Advertising Rates Don't Work For You: PART 1
Manage episode 348651378 series 2401170
Content provided by Dave Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Currently, the price for 1000 downloads of your podcast is $25. That is .025 cents per download. That means if you have 200 downloads per episode, you would make $5 per episode.
Less than 10% of podcasters get a "big sponsor" because the sponsors want you to get 10,000 downloads per episode after 30 days. This doesn't mean you can't have sponsors, but maybe not one of the big ones (more about that in the next episode).
Advertising is Still ContentMy friend Neil Hedley from Knopp Studios has an episode in the Voice in My Hed podcast where he mentions that if an advertisement can't hold your attention, how is it going to sell a product?
Coincidently I created a more entertaining way of saying all of my talking points while addressing the potential fears of wanna-be podcasters.
Podcast Advertising Is Not Your Only Monetization OptionWe all seem to have a knee-jerk reaction. 1. Start a podcast 2. Get advertisers.
We seem to skip step 2 (the real one) which is grow and audience. There are other ways to make money with a podcast
I'm Not Here to Crush Your SoulWhile I realize we all want podcast monetization to be quick and easy, I just want you to come into podcasting with realistic expectations.
Mentioned In This Episode174 episodes
Share
Manage episode 348651378 series 2401170
Content provided by Dave Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Currently, the price for 1000 downloads of your podcast is $25. That is .025 cents per download. That means if you have 200 downloads per episode, you would make $5 per episode.
Less than 10% of podcasters get a "big sponsor" because the sponsors want you to get 10,000 downloads per episode after 30 days. This doesn't mean you can't have sponsors, but maybe not one of the big ones (more about that in the next episode).
Advertising is Still ContentMy friend Neil Hedley from Knopp Studios has an episode in the Voice in My Hed podcast where he mentions that if an advertisement can't hold your attention, how is it going to sell a product?
Coincidently I created a more entertaining way of saying all of my talking points while addressing the potential fears of wanna-be podcasters.
Podcast Advertising Is Not Your Only Monetization OptionWe all seem to have a knee-jerk reaction. 1. Start a podcast 2. Get advertisers.
We seem to skip step 2 (the real one) which is grow and audience. There are other ways to make money with a podcast
I'm Not Here to Crush Your SoulWhile I realize we all want podcast monetization to be quick and easy, I just want you to come into podcasting with realistic expectations.
Mentioned In This Episode174 episodes
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Similar to Your Podcast Consultant
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Join Dave Jackson and he shares insights into geeky weight loss gadgets, insightful articles, and success stories on losing weight, feeling better, and living healthier. He's also pretty darn funny.
…
continue reading
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