Zafin | Building a Business Case for Product and Pricing Lifecycle Management


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"I understand that customer centricity is the future of banking, but how do I get started? Where do I start? How do I get funding?"These are questions we’re often asked when we talk to financial institutions about creating a customer-centric strategy with Product and Pricing Lifecycle Management (PPLM). Indeed, there are a number of interrelated factors to consider as part of your PPLM journey, so it’s understandable that the prospect of a large-scale change initiative can seem somewhat daunting.Our Zafin Advisory team breaks down a systematic approach to building a business case for PPLM and implementing change in your organization.

7 episodes available. A new episode about every 7 days averaging 12 mins duration .