Manage episode 241476431 series 2381924
How do you get people talking about your business?
We all know that word of mouth is the most effective and cheapest form of marketing, and that if we had word of mouth, we wouldn’t need to spend as much on advertising, but most of us simply don’t know how to go about getting word of mouth in a systematic way. We just provide our products and services and hope that people will talk about it.
But what if there was a system or a formula we could use that could sustain-ably and repeatedly generate buzz and get our customers talking about our business in a positive way? Jay Baer and his co-author Daniel Lemin decided to do a lot of research and craft a method for generating word of mouth that’s scale-able and repeatable, and they’ve divulged these secrets in their book, Talk Triggers.
Jay is a business consultant, he’s a founder of Convince & Convert and sought after keynote speaker, he’s highly respected in the fields a digital marketing and customer service, and he is also the host of a popular social media marketing podcast called Social Pros. I listen to it religiously. I really recommend it.
He’s also a New York Times bestselling author of six books, including Utility and Hug Your Haters, and his latest book, Talk Triggers.
Talk Triggers is a comprehensive, but not a dense read and it contains a lot advice about how to generate word of mouth for your company or organization. It’s rife with case studies and interesting examples interspersed with humor and, at times, even heartwarming stories. This book doesn’t simply inspire you with some high level motivation or fluff. Talk Triggers actually breaks the concepts down and provides a step-by-step road-map for implementing the ideas.
To read the full interview transcript click here: