2020 Podcast Predictions. And...What does it mean to have a hit movie...on Netflix? Plus, rants and raves on Guy Kawasaki, Sam Harris, Julia Roberts, and more! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://blog.pacific-content.com/20-podcast-predictions-for-2020-from-top-in…

Is Apple TV+ in trouble already? And...Franchises falling - Terminator and The Shining. Plus, rants and raves! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://www.thewrap.com/why-apple-tv-cant-compete-against-netflix-and-disney-without-a-friends-or-seinfeld/ https://www.forbe…

In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with marketing and advertising thought leader Michael Solomon. They discuss the walls that are obstructing the view and preventing real view of the marketing possibilities and dive into the learning’s from So…

Your favorite brands have lost their luster. And...Goodbye streaming video, hello TV! Plus rants and raves about the homemade University of Tennessee t-shirt that became a phenomenon and the ice cream truck "anti-influencer" that makes Instagram "stars" pay double. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really…

In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with authors of the new book “Detonate: Why - And How - Corporations Must Blow Up Best Practices (and bring a beginner's mind) To Survive,” Geoff Tuff and Steven Goldbach of Deloitte Consulting LLP. They disc…

Nielsen says Radio listenership remains strong. Bueller? Bueller?. And...Are real fake influencers more influential than fake real influencers? Plus rants and raves about the "Poop Museum," why some critics think "The Lion King" movie shouldn't exist, the endless stream of "Halloween" movies, and how easy it is to create an "iHeartRadio-type multim…

In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with writer, speaker and advisor Tom Asacker. They talk about an array of topics including the Business of Belief, the internet as an evolution of “channels,” the dance of desires and how it animates the mark…

Podcasting is NOT the new blogging. And...Will there ever be another Game Of Thrones-sized hit? Plus rants and raves about what happens when your Star Wars podcast attracts the attention of Luke Skywalker, himself. And more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://www…

Disney and the future of TV. And...Has Apple poisoned Netflix? Plus rants and raves about the fallout of Dunkin's decision to banish "Donuts" from its name and the phenomenon of "niche-ification." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://stratechery.com/2019/disney-and…

Prediction: Big media will have its hands full with Netflix. And Spotify and Gimlet and Anchor, oh my! Plus, rants and raves on "grit" and pop up service apps like Recharge (hotel-by-the-minute), Popup (ephemeral coffee shops), and Breather (on-demand private workspaces). Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's…

In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with Gary Shapiro, President/CEO Consumer Technology Association They talk about Gary’s love of science fiction, companies that excel as “Future Ninjas,” smart cities and leadership. Gary Shapiro’s new book, …

2019's media predictions. And...Amazon's new ad strategy: Free samples! Plus, rants and raves on a platform for foodies that allows you to interact with and buy from your favorite chefs and the frightening declines in traditional radio listening. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media…

In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with John Moon, Managing Director, Strategic Partnerships at Honda Innovations. John shares the exciting advancements that Honda is making on improving the driver and passenger experience inside vehicles via …

Overpriced shoes? A Hail Mary "Payless." And... Will malls look more like...towns? Plus, rants and raves on Youtube "Superwoman" Lilly Singh, Capital One Cafe's, and personalized celebrity videos from Cameo.com. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://www.cnn.com/2018…

In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, talks with Ben Arnold, Senior Director/Innovation & Trends at the Consumer Technology Association (CTA). One of the big events that CTA produces is annual Consumer Electronics Show (CES) in Las Vegas. Topics Buzz an…

Can Netflix become HBO before HBO becomes Netflix? And... Can Radio survive without Passion? Plus, rants and raves on Netflix's "The Haunting of Hill House," the demise of SEARS, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://www.barrons.com/articles/video-comes-fu…

In a very powerful five-part discussion, BMG EVP of Strategy and Innovation, Buzz Knight speaks award-winning author Doris Kearns Goodwin on the key messages in her new book, Leadership in Turbulent Times. In this episode of Healthy Paranoia, Buzz and Doris’ discussion focuses on many of the common traits and threads of leadership that we see in th…

In a very powerful five-part discussion, BMG EVP of Strategy and Innovation, Buzz Knight speaks award-winning author Doris Kearns Goodwin on the key messages in her new book, Leadership in Turbulent Times. In this episode of Healthy Paranoia, Buzz and Doris’ discussion focuses on the leadership of Lyndon Baines Johnson. Topics they cover in this ep…

In a very powerful five-part discussion, BMG EVP of Strategy and Innovation, Buzz Knight speaks award-winning author Doris Kearns Goodwin on the key messages in her new book, Leadership in Turbulent Times. In this episode of Healthy Paranoia, Buzz and Doris’ discussion focuses on the leadership of Franklin Delano Roosevelt. Topics they cover in thi…

In a very powerful five-part discussion, BMG EVP of Strategy and Innovation, Buzz Knight speaks award-winning author Doris Kearns Goodwin on the key messages in her new book, Leadership in Turbulent Times. In this episode of Healthy Paranoia, Buzz and Doris’ discussion focuses on the leadership of Teddy Roosevelt. Topics they cover in this episode …

In a very powerful five-part discussion, BMG VP of Programming, Buzz Knight speaks award-winning author Doris Kearns Goodwin on the key messages in her new book, Leadership in Turbulent Times. In this episode of Healthy Paranoia, Buzz and Doris’ discussion focuses on the leadership of Abraham Lincoln. Topics they cover include: How Lincoln displaye…

In this episode of Healthy Paranoia, BMG VP of Programming, Buzz Knight speaks with Mark Hughes, CEO of C3 Metrics (https://c3metrics.com/) Their conversation covers a variety of topics centered around big data, attribution and how piecing together household level data has really changed. They delve into the importance of unifying a user journey da…

Buzzworthy TV gets small: How choice, tech, and attention are reshaping what we watch. And... Is Netflix GOOD for movie theaters? Plus, rants and raves on Nabisco's questionable response to PETA, The Nike/Colin Kaepernick controversy, "Offline," the online magazine that must be read offline, and the ever-popular news from Wax Museums! Brand Authori…

How to blow up podcasting. And...9 ways to innovate journalism - and media - online. Plus, rants and raves about Oscar's new "Popular Film" category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. Brand Authority Tom Asacker and Media Strategist Mark Ram…

In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Vice President of Programming Buzz Knight talks with the Andreas Mai, EVP, Market Development & Innovation at Keolis North America We get an update on the autonomous shuttle project happening right now in Las Vegas and Mai shares some key learning so far. They also delve into th…

Disney's mistakes are costing Star Wars. And...Get off your IHOB high horse! Plus, rants and raves about what's wrong with online reviews, the Onion's desperate attacks on Facebook as their traffic sinks, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://redef.com/ori…

Are smartphones killing websites? And...Facebook is losing its cool among teens. Plus, rants and raves about IHOP (or is it IHOB), the "Truth Initiative," and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: https://medium.com/bloomberg/smartphones-are-doing-to-websites-what-ama…

In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Vice President of Programming Buzz Knight talks with the co-founders of The Innovation Lab in Los Angeles, E.C. and Karen Morgan. The Innovation Lab operates at the intersection of experiential marketing, content creation, technology and commercial entertainment for B2B and B2C …

Do influencers really influence anything? And...Adidas unfriends Facebook - maybe your brand should, too. Plus, rants and raves about the Earth-shattering consequences of Best Buy's new logo, a newspaper's wet-look ad that looks too real, and Google's new AI that's almost too human. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go in…

This episode of Healthy Paranoia has Beasley Media Group’s VP of Programming Buzz Knight speaking with John Ellis, global technology expert and author of, “The Zero Dollar Car – How The Revolution In Big Data Will Change Your Life.” The discussion centers on the data your car collects, how it’s collected, the increasing value of that data and the p…

The end of authenticity. And...Will Amazon finally make TV's smart AND friendly? Plus rants and raves about Ford halting production of most sedans, the phenomenon of micromerchandising, and how Sherwin-Williams is using augmented reality. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Source…

The strategy behind Amazon's Prime Video. And...MoviePass and the magic power of data. Plus rants and raves about Jesus Christ Superstar, the Star Wars theme park, and the new book "The Big Picture: The Fight for the Future of Movies." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: …

In this episode, Buzz talks with Peter D. Csathy, author of “Media 2.0(17): An Insider's Guide to Today's World of Digital Media & Where It's Going.” They discuss how technology has transformed storytelling and how that impacts radio personalities and the broadcast industry as a whole.By Beasley Media Group

Autonomous driving is in the headlines every day and was the talk of CES this year. In this episode, Buzz learns more about an exciting Autonomous driving pilot project that is happening and launched right now in Las Vegas, NV. Joining Buzz on the podcast are members of the project team: Joanna Wadsworth, Program Manager for the Transportation Engi…

Creating your own podcast: A big waste of time? And...NBC/Universal cuts primetime ads by 20% - Should you? Plus rants and raves about Tuxe - the fashion company that has turned its products into services - and Ring's impressive acquisition by Amazon after being rejected by the Shark Tank crew. Brand Authority Tom Asacker and Media Strategist Mark …

Long live fake fame! And...Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sick-bag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the seeming impossibility to recreate Beyonce in wax. Brand Authority Tom Asacker and Media Strategist Mark Ramsey …

Inside the Epic Battle for Media’s Future. And...How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak(?), the "shocking" finding that women over 50 don't believe your ads, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. So…

The REAL story behind TV's transformation. And...Amazon goes private label. Plus, rants and raves on the TV spot that's a podcast that's a local restaurant...or something, Facebook's "fake news" flag that makes content MORE popular, Jack in the Box's effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about wh…

What happens next now that Disney has made a $52 billion bid for most of Fox? We'll tell you. Also, people want products to make them happy and healthy, and TV advertising has a BIG problem. Plus, rants and raves Tripadvisor's top rated London eatery (or is it), Netflix's personalization of artwork, not just recommendations, beatiful people at Sili…

How to survive the media apocalypse. And...Voice control: It's not as big as you think. Plus, rants and raves about Spotify's reinvention as an partner for music artists, the new Steven Spielberg movie "The Post," and the the wax museum selfies that have outraged the world. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what…

Is the NFL overexposed? And...The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation between daylight savings time and Ikea's "ingenious" pre-roll ad that wastes your time like a short movie. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sou…

Is A&E creating cultural brands - or blowing smoke? And...Martin Scorcese doesn't understand Rotten Tomatoes - and the feeling is mutual. Plus, rants and raves about Blue Apron's new podcast (have you really been hungry for that?), the mental health challenges unique to musicians (or are they?), and what happens when a child's "Anne Frank" Hallowee…

Apple's TV strategy revealed. Plus...Video wins online, but where's the money? Rants and raves about Dyson's move into electric vehicles, the scale of Amazon's investment in Alexa, 12 questions that will change your life, and a terrific new podcast about the people and the making of the movie The Exorcist. Brand Authority Tom Asacker and Media Stra…

Amazon is promising the NFL what nobody else can. And...Apple wants James Bond. Plus...a terrific new promotional app from TV's The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange phenomenon of "free range trees." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's rea…

Where is the business of podcasting headed? And...Marijuana entertainment value gets high. Plus...Rants and raves on Gwyneth Paltrow's "GOOP," the newspapers highlighting their importance with blank pages, and Stephen King's IT. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: http://…

6 second ads...B.S or the future? And...How Hallmark conquered Hollywood. Plus...Rants and raves about what happens when you remove "donuts" from Dunkin Donuts, the scathing critique that almost doomed TV classic Seinfeld, and the billboard that features 43,412 movie nude scenes. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go insid…

The diminishing returns of online advertising. And...Innovation lessons from the Grateful Dead. Plus...Rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags. Brand Authority Tom Asacker and Media Strategist Mark Ra…

Pandora's prospects? Gloomy! And...Can simple-priced generics topple your favorite brands? Plus, the role of desire in every decision you make, and why it's time to stop making "an IMDB for podcasts." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. Sources: http://www.barrons.com/articles/pan…

Should you buy followers and likes on social media? Believe it or not, there's an argument for "yes." Also...How to profit from the spoils of streaming - just ask The Weeknd. Plus, how to live without eating food (?) and the latest amazing news from the world of wax museums. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside wha…

Will the curtain come down on movie theaters? And...Why the New York Times can't save the newspaper industry. Plus, rants and raves about the NFL's peculiar standards on what brands can and can't advertise during games, the booming market for YouTube influencer ghostwriters, and what happens when Hollywood blames movie critics for the poor performa…