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In the "SaaS Blast" podcast, Carla McRae, a fractional Chief Financial Officer, Certified Public Accountant, and seasoned financial expert, guides SaaS founders through the intricacies of financial management in the tech industry. With her wealth of experience, Carla breaks down complex financial concepts into digestible insights tailored specifically for SaaS entrepreneurs.
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Optimizing Customer Acquisition Costs in the SaaS Universe
5:48
5:48
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5:48
Join host Carla McRae, CPA, CGMA, as she discusses launching your business to new heights while keeping your budget grounded with customer acquisition costs. Focusing on how Software as a Service (SaaS) businesses can effectively measure and optimize efforts to acquire new customers, Carla unravels the strategies behind calculating and interpreting…
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Free Trial Subscriptions and Galactic Growth
8:04
8:04
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8:04
Join host Carla McRae, CPA, CGMA, as she discusses the intricate relationship between free trial subscriptions and the financial challenges Software as a Service (SaaS) companies face. Focusing on key metrics such as churn rates, Carla unravels the complexities of leveraging free trials to assess opportunities in the industry that drive user acquis…
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Interstellar Tax Strategies for SaaS Companies
15:30
15:30
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15:30
Join host Carla McRae, CPA, CGMA, as she chats with Jim LaHam, Senior Tax Partner at Berman Hopkins CPAs & Associates, about the intricate world of tax regulations and tax strategies tailored for SAAS companies. From navigating the evolving tax landscape to exploring interstellar tax planning, this episode offers invaluable insights for SAAS entrep…
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In this episode, Carla McRae, CPA, CGMA, focuses on the unique pros and cons of having a Fractional Controller for your Software as a Service (SaaS) company. From optimizing cash flow and forecasting to navigating compliance and regulatory frameworks, she unveils the multifaceted responsibilities that fractional controllers have in steering SaaS ve…
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1
Code & Copyright: Navigating Intellectual Property in the SaaS Sphere
14:17
14:17
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14:17
In this episode, Carla McRae, CPA, CGMA, sits down with Kelly Swartz, an accomplished intellectual property and tax lawyer from Widerman Malek in Melbourne, Florida. From patents and copyrights to trade secrets and licensing agreements, Carla and Kelly explore the key elements that shape the IP landscape for Software as a Service (SaaS) companies.…
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1
Cosmic Challenges: Tackling Churn Rates in the SaaS Industry
6:18
6:18
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6:18
In this episode, Carla McRae, CPA, CGMA, dives into the intricacies of churn rate within the Software as a Service (SaaS) industry, drawing insights from the Rocket Money commercials and app. Through this example, we explore how customer and revenue churn rate principles apply to SaaS companies within the startup and second-stage growth models.…
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In the competitive landscape of Software as a Service (SaaS), ego can be both a driving force and a stumbling block. Whether it is a reluctance to pivot, a resistance to feedback, or a refusal to acknowledge mistakes, ego-driven behaviors can spell disaster for SaaS startups and established players alike. But it is not all doom and gloom. In this e…
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1
Navigating Revenue Recognition in the SaaS Industry
6:30
6:30
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6:30
In this episode, Carla McRae, CPA, CGMA, dives into revenue recognition in the Software as a Service (SaaS) industry, using the highly anticipated PlayStation 5 as a guiding example. As gamers eagerly await the release of the next-gen console, we examine how revenue recognition principles apply to the SaaS model underlying gaming platforms.…
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In the "SaaS Blast" podcast, Carla McRae, a fractional Chief Financial Officer, Certified Public Accountant, and seasoned financial expert, guides SaaS founders through the intricacies of financial management in the tech industry. With her wealth of experience, Carla breaks down complex financial concepts into digestible insights tailored specifica…
…
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