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Yellow Glitter

Steven Wakabayashi

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Dive into the fabulous world of queer Asian creatives and change-makers on #YellowGlitterPodcast. Join us as we chat about our Queer & Asian identities and culture, social activism, mental health, love, creativity and more. Hosted by Steven Wakabayashi, founder of Stranger Creative and QTBIPOC Design. Follow us at @yellowglitterpd on socials and share your thoughts or guest recommendations at info@yellowglitterpodcast.com. Full episodes, transcripts, and show notes on our website at yellowgl ...
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My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me). Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m. I’ve learned enough to see a few flaws in my baby business… So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh. We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back. Be sure to download Season 1: From $0 to $5m f ...
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In this episode, you'll hear the audio replays of the two speech that started all of this buzz about Dramatic Demonstrations. These 2 hours are both speeches, mixed with live commentary Russell Brunson and I made after each speech. This formula is 'c'uring LeadFlow for businesses and I'm excited for you to use these lessons in your own marketing. T…
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This episode, we're joined by an extra special guest, Kim Thai @kthai6 . She is a community organizer and founder of Joyful Liberation Collective. They are also a mindfulness teacher, writer and an Emmy Award-winning storyteller! Tune in to dive deep into topics of identity, healing, and liberation within oppressive systems. In this episode, we cha…
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In this episode, we're joined by Johnathan @jonahsahn , a pioneering content creator who began his journey in 2008. His unique perspective as a Black American and Filipino has made him a powerful voice at the intersection of Black and Asian identity. In 2020, he founded the Black and Asian Alliance Network, promoting solidarity between these commun…
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In this episode, we're joined by Tai, who is a freelance creative director. His hunger for building community ultimately led to the creation of Naarak in August of 2022, and he is now an event organizer in the gay API NYC nightlife scene. In this episode, we chat about: Community resilience and fostering an environment where gay API have an accepti…
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This episode, we're joined by Mike Curato, a gay first generation half Filipino-Irish American author and illustrator of books. He has created many picture books for young children, including his debut queer young adult graphic novel, Flamer, and upcoming books centering diverse creators and audiences. In this episode, we chat about: The launch of …
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In this episode, we're joined by Harry Trinh, a queer Asian American art director and experiential designer based in NYC, and the Head of Creative of Welcome to Chinatown. In this episode, we chat about: His latest work with Welcome to Chinatown Pivoting from corporate life into his mission-driven work Understanding the value of community-centered …
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Is it possible to make six or seven figures with challenges and events? This week’s podcast guest and OfferLaunch featured speaker, Austin Ford, better known as The Challenge King, made $100K the day he started doing his events. If that’s not convincing enough, Austin recently did an event that made $300K in a single day with only 64 attendees. Yes…
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In this episode, we're joined by Susan Liao, a product leader and champion of liberatory leadership working at the intersection of digital innovation, social entrepreneurship and non-profit impact strategy. In this episode, we chat about: Her journey into tech and product Navigating her life through agencies and startups Pivoting from the corporate…
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It's funny how I used to make fun of mindset once in front of Russell Brunson when I first started working there. The younger me was screaming mindset has nothing to do with becoming a successful entrepreneur. It turns out it's almost all mindset! Boy, I was dead wrong. And this week's guest, Lawrence Kim, one of our featured speakers at the OfferL…
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It’s harder to go down these product creation rabbit holes because all we think about is just creating one new offer after the other. Why not create an excellent offer that people want to consume forever? That’s what basically came into Stu McLaren’s mind one day. Stu is one of those people that I look up to and consider to be the category king of …
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Who says webinars are dead? I love webinars! I still do them, and they do work. However, never did I expect I’d hear something new about webinars. I was amazed when I heard how Sam Kwak, an entrepreneur, real estate investor, and webinar expert, does webinars. All those little things like pattern interruptions, retention graphs, and weird split tes…
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Most marketers want continuity in their business. Who doesn't? We all do. It brings you peace of mind, thinking you have recurring revenue every month. So, most of us would then rush into launching membership programs. Little did we know that building a networking group is more than just luring people in to sign up for memberships. That's what you'…
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In the end there was the Sagittarius alliance and a straggler. The final three was a win for anyone chosen last at PE, James Mustapic, Courtney Dawson, and Turia Schmidt Peke battling it out. But there could only be one who reigned supreme. CTI super fan James Mustapic took out the win. He joins Turia with Courtney to give all the inside goss on wh…
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A marketer is nothing more than an event thrower. We throw events packaged as webinars, challenges, or whatever modality we use just to get people’s attention. However, one thing that most of us would refrain from discussing is that filling an event is HARD enough! But not for Stacey Martino. Stacey and her husband, Paul, are relationship gurus and…
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He's got the strongest toes in the game, an OG member of the Sagittarius alliance, and has his BFF on the island. This week, host Turia Schmidt Peke is joined by Eli Matthewson. Eli and Turia talk about why he got so angry at Blair, if he regrets buying a cake, and what it was like fighting for survival against his BFF Laura Daniel. See omnystudio.…
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I think a lot of people jump into the entrepreneurial space because they are a bit of an artist. However, many of them don't know how to manage money in terms of separating business finance from personal finance. This is where someone like Brad Gibb, a dear friend, investor, financial expert, and one of our featured speakers at this coming OffferLa…
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He’s infamous for his terrible packing and squirting blood over the competition. This week on Inside Celebrity Treasure Island Turia Schmidt Peke is joined by TV presenter Matt Gibb. Week four saw three eliminations, bargaining with scrolls, and the anticipated merge. Former Tohorā teammates and part of the straggler's alliance, Turia and Matt talk…
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My OfferLaunch event (which, by the way, happens this Oct 26-28) won’t be complete without inviting this outstanding entrepreneur and personal friend of mine, Alison J Prince, to be one of the speakers. I just love how Alison built a true community from her multi-million dollar businesses. Yes, you read that right. She runs multiple multi-million d…
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In this episode, we're joined by Haruka Aoki, a queer Japanese artist and poet-illustrator, who takes us on a journey of self-discovery and artistic expression. In this episode, we chat about: The challenges of integrating into a new community The impact migration can have on identity and intersectionality The power of manifestation and the importa…
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Week three on Celebrity Treasure Island brought the battle of titans! There were more switches than a switch shop and emotions ran high. Joining host Turia Schmidt Peke to spill some serious tea is comedian Laura Daniel. Turia and Laura share insider information on the Sagittarius alliance, why Jordan really lost his elimination to Nick and what ha…
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It was probably seven or eight years ago that I met Sean Malone, and he eventually became one of those people who inspired me on my journey. Sean got into sales in pursuit of this most frequently asked question–how to make a boatload of money? Like most of us, he started as a terrible salesman, booking zero appointments out of 2,400 calls. But that…
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Week two on Celebrity Treasure Island brought the drama, alliances grew, there was a shock exit and a huge betrayal. Team captain of Kārearea Jordan Vandermade told his team he'd use a mercy card if any of them were put up for elimination. But when the time came to save Mary Lambie from exiting he chose not to. Joining Turia Schmidt Peke to reveal …
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I’ve worked with many different ad agencies, but this one stood out to me. Meet Brad Langan, a personal trainer turned media-buying expert and marketing agency owner. Instead of looking at paid traffic just by getting people to click a page, he understands the value of bringing that traffic to the page and looking at it as one “continued whole”. It…
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Season five of Aotearoa’s favourite reality show is back and this year 18 celebrities arrive on location via helicopter in Te Waipounamu, the South Island. It quickly becomes obvious who is there to play the game and who is there for a bit of a holiday. Joining host and contestant Turia Schmidt Peke to spill all the tea on what really happened behi…
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Hold onto your seats the fifth season of Celebrity Treasure Island is about to launch! Join contestant Turia Schmidt-Peke and guests for a peek behind the scenes of another exhilarating season. Eighteen larger-than-life celebrities battle it out in Te Waipounamu (New Zealand's South Island) to win $100,000 for their chosen charities. You do not wan…
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Come to think of it… I have made 55 products in three years, many of which have been taken down. I didn’t see the real value they bring when it comes to business valuation. Then came Raleigh Williams, a mergers and acquisitions lawyer turned business owner and now my business partner. Raleigh started as a mergers and acquisitions lawyer–working at …
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This episode, we’re joined by an extra special guest, Lee-Sean Huang (he/they), a queer first-generation Taiwanese, Cantonese American designer and educator based in New York City and Providence. Lee-Sean Huang is the director of Design Content and learning at AIGA and a co-founder, creative director of Foossa, and teaches design and innovation at …
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It was probably two years ago while I was at a Funnel Hacking Live… That I had one of the most meaningful epiphanies of my life as an entrepreneur. I was woken up in the middle of the night and was inspired to create a Medical Underground Railroad. Honestly, I don’t know what it is. All I know is that I want to be one of those entrepreneurs who hel…
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It's not the first time I've had this type of insight. But it resurfaced after years while I was filming a video about how unique the offer launch is. And that's what spurred the thought. I realized that there is a benefit to being an innovator. Sure, there are things to be blue, new, and prolific with. However, there are also certain things that i…
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Here I was, sitting and thinking about the very first successful sales funnel I made for another company. And it got me asking what made it so successful compared to my previous attempts. Obviously, I had good copies on my sales funnels, good sales videos, etc. But I think the answer is really simple… Survey your customers! As customers come and go…
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“If you're still doing the same thing in 20 years, I'm gonna kill you.” Although those weren't his original words (he got them from the movie The Good Will Hunting), my business coach of three years, Brian, made me think hard about what I really wanted to do. For the past few years, it has always been funnel, funnel, and funnel. Hence, the birth of…
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In this episode, we’re joined by an extra special guest, ONCH, a multi-talented artist and jewelry designer based in Los Angeles. We chat about: The power of dreaming and creating a vision of our future Using a dream diary to record, capture, and realize everyday dreams ONCH's journey from Taiwan and finding oneself Setting intentions and manifesti…
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I have been speaking on stage for years. And one of the most triggering things someone can ask me while I'm on stage is... "Steve, this is really powerful. But will it work for me?" Man, when I hear that, I just want to flip a desk because I already know that person will fail. I understand your good intentions; you want to help your customers solve…
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I remember my first few interviews. Man, those weren't the best of me. But if it weren't for those interviews and my consistency in putting myself out there, I wouldn't be considered an expert in what I do now. It cemented me in this industry which eventually led to bigger opportunities. Yet, most people often overlook this marketing strategy. Gett…
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I love the Linchpin model. In fact, I have changed everything in my business to it. And yours truly even got to write the foreword on Russell Brunson's upcoming book about the said business model. But I haven't seen anyone turn their event funnel into this Linchpin model yet. So while I was on an airplane to Miami, with some caffeine and dubstep, I…
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When it comes to funnels, most marketers would think of it as purely for customer acquisition. But here's one of my biggest realizations for the past year: You can utilize funnels in so many ways! And the first thing you have to do is do what the market leader is doing. That's it. It's just ridiculous not to copy how leaders acquire customers. Come…
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This episode, we're joined by our lovely returning guest, Jonathan Gibbs, creator of the Black and Asian Alliance Network, a proud, gay, Black and Filipino American filmmaker, storyteller, podcaster, and gamer based in Brooklyn, NY. In this episode, we chat about: The importance of solidarity among marginalized communities Issues of performative ac…
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In this episode, we’re joined by an extra special guest, Dr. Jonathan Tolentino, Program Director of the Combined Internal Medicine-Pediatrics Residency program at Jackson Memorial Hospital/University of Miami and Associate Professor of Internal Medicine and Pediatrics at University of Miami. We chat about intersectional healthcare and the importan…
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In this episode, we’re joined by a returning friend, Kim Thai, a queer Vietnamese writer, Emmy-award winning producer, social justice advocate, and mindfulness teacher based in New York. We chat about community building, cultivating joy, and her latest work with Ganeshspace, a mindfulness organization that creates healing spaces for historically ex…
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Funnel builders and internet marketers know the power of creating content. We're wired to build, build, and build. And most of the time, marketers develop more sellable assets than the offer they're pushing. But most content creators don't know how to really use what they've built. That's what I realized after my friend and business partner, Raleig…
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And the winner is... the winner himself joins host Matty this week (lol) alongside finalist Lana Searle. Hear them spill the goss on their "leftover scraps" alliance, Matty aligning with Lance, making it to the end, and ultimately digging up the treasure. What an epic season! See omnystudio.com/listener for privacy information.…
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In this week's episode of Sales Funnel Radio, I have finally invited my business partner, Raleigh Williams, to talk about our latest mergers and acquisitions deal. Raleigh started as an M&A lawyer in New York and in Dallas - working for private equity firms, public companies, and big firms. Overseeing purchases and sales agreements for like $20 bil…
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I was at this event, and during the Q&A section, this gentleman in front said something that really threw me. And he said something like this, "I want to make these moves, but I want to make sure that I do the right moves." First of all, it's a super common train of thought, especially for entrepreneurs. But it was the way this gentleman said it th…
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You could have the most incredible product or offer, but if no one knows you - you don’t have a list - that's a big issue. Whether you are a small or large business, we all dream of having that big list, of solving that big obscurity problem. I know because I still get the same question, “How are we going to fill in the funnel?” even from big compa…
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When I first started, I kinda looked at internet traffic as this magic thing that only some could crack. I mystified it in my mind. But now, after millions in sales online, I'd say that traffic is 'solved' by messaging. Bad messaging = sucky traffic and vice versa. Ads do not solve a traffic problem as many businesses tend to do. Ads are just an ac…
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