Best Nik Sharma & Moiz Ali Podcasts (2024)

1
S8 E7: Clever Retention Strategies and the Power of Corporate Gifting 42:51

1d ago42:51

42:51

Welcome back! This week on Limited Supply, Nik and Moiz dive into the world of customer retention and win-back strategies. They discuss the success of Sephora's loyalty program and how it keeps customers engaged and coming back for more. The boys also explore the potential of corporate gifting as a powerful sales channel and highlight brands like C…

1
S8 E6: Racist or Righteous? Unpacking the Hate Against Chinese Companies 33:18

9d ago33:18

33:18

We can’t escape TikTok Shop, and chances are good neither can you. But is it actually working for the brands that are using it? And what does their AoV look like? Nik also breaks down TikTok Shop’s shift to QVC-like ads as the boys debate the latest trends and happenings in TikTok Shop. How much do affiliates get paid anyway? But let’s get down to …

1
S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels 44:19

16d ago44:19

44:19

Who can possibly resist the “add two more leggings to your cart—and get the third one free” offer? Nik and Moiz discuss the power of cart promos—what do the best offers look like, and what are the game-changing moves brands are taking to capitalize on cart deals? They dive into the curious case of Halara, and unravel how the influencer-based brand …

1
S8 E4: The Dirty Truth About Fad Products (We're Looking at You, Prime Energy) 54:55

23d ago54:55

54:55

Polish up your POG collection because Moiz is still trying to pawn off his slammer at an absurdly high price to anyone gullible enough to buy it. In this week’s ep, the guys debate the sustainability of fad businesses. What’s the lifespan of the average fad—and is it wise to hop on the bandwagon before it dies out? Nik and Moiz break down the ways …

1
S8 E3: Analytics vs. Creative: Which Matters More? with Nood’s VP of Marketing Bryan Cano 31:08

1M ago31:08

31:08

Nik’s live from the Whalies and talking to one of DTC’s brightest minds—Nood’s VP of Marketing, Bryan Cano. In this jam-packed special episode, Bryan and Nik unravel marketing’s greatest mysteries. Are analytics marketing’s best attempt at science-ing the shit out of great creative? Are analytics mostly BS or are they the greatest tool in your DTC …

1
S8 E2: How an Investor Thinks About an IPO (& Dirty Tricks for Founders to Beat Them at Their Own Game) 34:27

1M ago34:27

34:27

How did category-leading brands like Caraway and Mejuri rise to rapid DTC success? Nik and Moiz break apart the brand playbook and dive into Facebook’s top suggestions for creating more effective ads. How can celebrity testimonials and advertorials take your brand to the next level? Then, find out exactly how investors think about IPOs. Moiz analyz…

1
S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies 57:06

1M ago57:06

57:06

Moiz is amped. Ok… So Moiz is always amped, but this time he’s EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn’t *actually* need it? The boys wonder what happens when millions of Americans stop chowing down on that extra box of Cinnamon Toast Crunch once the Ozempic kicks in— is this the beginning of the …

1
S7 E12: Listener Mailbag: Lessons From Failure, Going to War with Your 3PL, and Building a Kickass Landing Page 46:48

3M ago46:48

46:48

As a CEO, failure is imminent. So just… Don’t make the same mistakes twice like Moiz, ok? It’s another Q&A episode, and Nik and Moiz are tearing into some of your best questions from their Slack channel. What are the five questions all landing pages must have? What’s the best way to manage your Facebook ads? And what the heck do CEOs actually do al…

1
S7 E11: An SMS Marketing Masterclass with Postscript Co-Founder Alex Beller 57:30

3M ago57:30

57:30

Limited Supply: 🚨FLASH NEWS 🚨 Postscript President is selling the secrets to his SMS success. Listen in with us! Or text STOP to opt-out. Get in loser, we’re going texting. In this ep, Moiz is breaking down everything you need to know about leveraging SMS to drive your revenue and accelerate your DTC’s growth. Alex Beller, co-founder of Postscript,…

1
S7 E10: This Simple Hack Produces a 78% Better ROAS 52:56

3M ago52:56

52:56

Listen up kiddies, and let Nick and Moiz tell you the story of ages past. Back in their day, before you had to worry about finding a MAX-9 brochure sitting in the plane seat in front of you, you used to look forward to busting open the germ-covered pages of the Skymall catalog on plane flights. Where else could you order a ton of crap you never kne…

1
S7 E9: Crush Your CRO with These 20 Elite Tips 55:24

3M ago55:24

55:24

Struggling to convert customers? Then this is the episode you’ve been waiting for. Nik and Moiz open up their game-winning playbook to reveal their top 20 secrets for optimizing your conversion rates. Learn how to improve your website’s performance through their time-tested tactics that skyrocketed Native Deodorant and Sharma Brands to the top of t…

1
S7 E8: Shopify’s Price Increases (Again), Faire Brings Wholesaling Back, Viewer Website Audit 48:11

4M ago48:11

48:11

Just when you thought we were done talking about Shopify… This week, the guys discuss the latest price hikes by the e-commerce platform and what the three-year contract means for your DTC. Is it fair—and are all retailers getting the same price increase? And what’s up with Shopify acting like the ultimate “pick me” girl when they’re the largest e-c…

1
S7 E7: Shopify is Becoming Obsolete—What It Means for Your DTC 35:12

4M ago35:12

35:12

A lot’s changed in the past 5 years, and we’re not just talking about the resurgence of those terrible bucket hats. America’s favorite EBITDADDY (and Nik) are back and talking about all the changes to things like Facebook creative targeting, affiliate marketing, and Shopify that you need to know about. Is it better to create one ad set with ten ads…

1
S7 E6: The Inside Scoop on DTC Growth Plans in 2024 43:22

4M ago43:22

43:22

When should your DTC brand take the leap of faith into the world of mixed media? What does an effective growth plan look like in 2024? Nik & Moiz set out to answer the big questions. We're taking a deep dive into the role of TV, podcasts, and explore the key pieces you need to know to effectively utilize a mixed media strategy. From the challenges …

1
S7 E5: The 2024 Presidential Campaign Site Showdown 36:13

4M ago36:13

36:13

This week, Nik and Moiz are digging into the showdown between the Trump and Biden campaigns' websites, and how they're currently stacking up against each other. Dive into the differences between the Trump and Biden campaigns' websites, with and how their landing page design and copy are critical to resonate with audience. The boys will also begin d…

1
S7 E4: News Break: Rare Beauty’s Bloated Business Move, Dagne Dover’s Questionable Valuation and One-Click Unsubscribe 44:46

5M ago44:46

44:46

Nik and Moiz break down the latest findings in the “Business of Fashion” article detailing several brands looking to make their exit in 2024. How do the valuations of brands like Dagne Dover and True Classic line up? Are they overshot or in line with the powerful branding these companies have taken advantage of? Then the guys get into the nitty gri…

1
S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz 58:44

5M ago58:44

58:44

Nik and Moiz are joined by special guest Rob Schutz, who shares his fascinating career journey and insights into the early days of BarkBox. As the former VP of Growth, Rob discusses the challenges and successes of building the BarkBox brand, including how the company capitalized on early organic growth and leveraged the power of social media and in…

1
S7 E2: The 2024 Shakedown: Bankruptcies, Bots, and Failed Brand Roll-Ups (Oh My!) 47:57

5M ago47:57

47:57

Bankruptcies, failed roll-ups, and ad-spend-eating robots—sounds like the only proper way to kick off the New Year, yeah? Nik and Moiz are back, and they’re breaking down everything you might have missed during the holiday vacay, including the string of December bankruptcies that left several brands ringing in the new year with dashed dreams and bo…

1
S7 E1: Listener Mailbag: SaaS’s Biggest Rip-Offs, Serial Returners, and Marketing a Lifestyle Brand 1:06:04

5M ago1:06:04

1:06:04

You’ve got questions. They’ve got answers. Nik and Moiz are dipping into the Slack channel again to answer your biggest DTC questions. And they’re not holding anything back this go-round. Which SaaS platforms are, *pardon our French*, complete sh@#, and which ones are worth your time? The guys break down exactly what you should be looking for when …

1
S6 E6: The Little Makeup Brand Who Could: How Jones Road Conquered DTC 53:19

6M ago53:19

53:19

What are the marketing ops like for one of DTC’s biggest beauty brands? Cody Plofker, CMO of Jones Road Beauty, drops by the pod to chat with Nik and Moiz about how the brand doubled its Black Friday sales this year. And *spoiler alert*, they used the EXACT same game plan they have for the past three years…. so what about this year’s sales made it …

1
S6 E5: True Classic’s Secret Black Friday Playbook Revealed 45:41

6M ago45:41

45:41

True Classic’s mastermind strategist is back, so get ready to take notes, because you simply can’t afford to miss a single word DTC’s biggest disrupter has to say. Ben Yahalom, President of True Classic Tees, joins Nik and Moiz to dissect the brand’s Black Friday and Cyber Monday performance. What was True Classic’s ad spend like? What channels did…

1
S6 E4: Cyber Weekend’s Biggest Winners and Losers 31:31

6M ago31:31

31:31

Is the post-turkey haze making the details of your cyber weekend feel a little blurry? Wondering what sales you missed and what deals you might have blacked out on? Let the Black Friday/Cyber Monday hangover begin! But don’t worry because Nik and Moiz are here to break down all the dirty details about what went down this past weekend in case you ca…

1
S6 E3: The Best Hacks to Build Brand Awareness 59:17

7M ago59:17

59:17

We can’t all have Emily Ratajkowski repping our DTC brand (trust us—we’ve tried). So how do we get that same EmRata leverage if we don’t all have the celebrity pull to build brand awareness? Nik and Moiz break down various strategies for your DTC brand, including utilizing email swaps, considering third-party retailers, and refining your e-mail flo…

1
S6 E2: From Billions to Bankruptcy: How SmileDirectClub and Dollar Shave Club Fell From Grace 46:00

7M ago46:00

46:00

Lululemon, Mirror, Dollar Shave Club, SmileDirectClub, WeWork... In this day and age, it’s insane that businesses can literally disappear overnight. Except for maybe that last one… because honestly, we all saw that one coming. This week, Nik and Moiz are giving all the dirty details straight from the bankruptcy files of Dollar Shave Club and SmileD…

1
S6 E1: The 8 Key Elements to Building a Winning DTC Team (Live from Marketingland) 43:01

7M ago43:01

43:01

Do you have the right formula for creating an elite-level e-commerce team? Mr. Sharma certainly thinks he does—and he’s spilling his top secrets to building a winning DTC team in this special live episode from Marketingland 2023. The guys also dive into the latest stats from October’s Amazon Prime Day, pontificating on when other brands will start …

1
S5 E12: Smash Black Friday & Cyber Monday with These Quick and Dirty Tips 56:41

8M ago56:41

56:41

Battle stations ready? Prepare to be locked and loaded because this ep the guys are breaking down everything you need to know to plan for the biggest shopping event of the year. Nik and Moiz share their top strategies and tips for Black Friday and Cyber Monday—from email marketing to postcards and bundling, they’ve got you covered to help maximize …

1
S5 E11: Everything You Need to Know About Launching Your E-Commerce Business 46:05

8M ago46:05

46:05

Hold on to your butts. Cause this ep’s unleashing all of the best tips and tricks any founder launching their e-commerce brand must know. Nik and Moiz are sharing their insights about exactly what your tech stack should look like, why strong product messaging is the #1 thing your brand should focus on, and what the five essential components of laun…

1
S5 E10: News Break: How to Maximize Your Credit Card Rewards/Klaviyo IPOs 49:00

8M ago49:00

49:00

Why fight the system when you can actively exploit it? This week, Nik and Moiz are exploring the credit card rewards landscape and divulging their must-have cards and strategies for maximizing savings for your e-commerce brand. Should you go with cash back or points? Which card is the best for your biz? Then, the boys dissect the recent Klaviyo IPO…

1
S5 E9: Listener Mailbag: High Ticket Items, Landing Page Metrics, & More 48:07

8M ago48:07

48:07

Why is it next to impossible to understand cannibalization? And we aren't talking about the fun kind. Don't worry—you're not the only one. Nik and Moiz are hitting up the Slack chat to answer a few of your burning DTC questions. First, Moiz takes a dive into the multiverse, explaining what he would have done differently with Native Deodorant had he…

1
S5 E8 - TV’s Top Advertising Strategies Revealed, with Juhi Pikale (Fabletics) and Austin Santino (Tatari) 54:38

9M ago54:38

54:38

Television isn’t dead. Find out exactly how and why your brand should be utilizing television ads to boost your marketing strategy. Nik and Moiz chat with Juhi Pikale (VP of Performance Marketing at Fabletics) and Austin Santino (Client Development for Tatari) about the ins and outs of TV advertising, including the differences between various platf…

1
S5 E7: Newsbreak: How to Get Blacklisted From Amazon, Death to Clean Eating, and the Bedding Business Beating Amazon 58:42

9M ago58:42

58:42

How did one of Amazon’s best-selling nutrition companies just get blacklisted from the site? Nik and Moiz discuss the real reason Bloom Nutrition just got the boot—and turns out, it’s not *quite* as bad as you think… which honestly might make this story crazier. Then, meet the #1 bestselling brand on Amazon you’ve probably never heard of. Why’s thi…

1
S5 E6: Paid Social Strategies That Will Make or Break Your Business 53:54

9M ago53:54

53:54

If you paid for it, you should be making the most of it. So are you getting your money’s worth from your paid advertising? Don’t worry— Nik and Moiz are here to dissect the ins and outs of exactly what you should (and should not) be getting out of your paid social strategy. The guys break down the importance of setting up a proper Facebook funnel, …

1
S5 E5: 5 Secrets to Building a High-Converting Landing Page 49:54

9M ago49:54

49:54

How can you harness the power of has-beens for your brand? This week the guys are exploring the hidden world of infomercials—and explaining why they’re one of the most underutilized— and best— forms of validation for your brand. Nik and Moiz also unveil their best tips for creating a killer landing page, including the top five things you absolutely…

1
S5 E4: Listener Mailbag: Nik and Moiz Answer Your Top DTC Questions 41:41

9M ago41:41

41:41

You have DTC questions, they have answers. Nik and Moiz are fielding all of your top listener questions from their Slack chat. Tune in to find out answers to all of your burning DTC questions. Do you need to worry about AI’s impact yet? What should your first hire be? What percentage of revenue should you target from upsells and cross-sells? And wh…

1
S5 E3: News Break: Whatever Happened to Allbirds/Fashion’s Biggest Empire/Amazon Streamlines Packaging 45:41

10M ago45:41

45:41

Does iOS 7’s new privacy and tracking protections spell disaster for SMS, affiliate link, and email tracking measures? Or is this not as big of a deal as it initially seems? Moiz and Nik are dissecting the latest in D2C news, including how Amazon is pushing to reduce the number of boxes by creating their own packaging… because we all know that Amaz…

1
S5 E2: The Best Black Friday Strategies for Your DTC Brand 51:31

10M ago51:31

51:31

What kind of C-Suite morons divulge their entire Black Friday strategy to the world for free? Our two morons, that’s who. And that’s why we love them. Nik and Moiz are opening their entire Black Friday playbook, and it’s loaded with some of the most valuable advice they’ve ever dropped on the pod before. And honestly? We’re not sure how they’re gon…

1
S5 E1: Lessons in Logistics: Mastering Inventory Management and 3PL Relationships 45:39

10M ago45:39

45:39

The boys are back in town, and this season, they’re spicing things up a bit. This time around, Nik and Moiz are tackling all the biggest questions you have from their time in D2C, and giving you a few pointers from their biggest takeaways. In this ep, Moiz is dishing on his greatest lessons in manufacturing with his time at Native Deodorant—from th…

1
S4 E12: True Classic’s CEO on Company Culture, Creativity, and Going Viral 1:17:12

11M ago1:17:12

1:17:12

You know that little feeling in the back of your throat that makes you feel emotions towards someone else? Yeah— it’s called empathy, and True Classic’s CEO, Ryan Bartlett, is here to explain why it's the one thing that will distinguish your D2C brand from the rest of the crowd. Nik and Moiz talk to Ryan about the importance of empathy in company c…

1
S4 E11: The Argument for Marketing Warfare/The FTC Won’t Let Amazon Be /How to Crush TikTok Shop 56:28

12M ago56:28

56:28

This week, the boys are breaking down a few of the most disruptive grey hat marketers in the industry, including the case of an imitation mayonnaise company that was buying its own product and stashing it in warehouses, the bone broth brand beefing up its D2C sales through Instacart, and the merits of using guerilla marketing to mess up the retarge…

1
S4 E10: iOS 17 Kills Tracking Parameters/Structuring a Marketing Department/The Pill Club’s Fraud 51:47

12M ago51:47

51:47

What happens when an online pharmacy starts committing insurance fraud? This week, Nik and Moiz are breaking down the scandal behind the now-defunct company, The Pill Club— and it’s a good one. Then, is Apple Vision Pro dumb, really dumb, or just naturally designed for the citizens of San Francisco and Silicon Valley who can’t travel without their …

1
S4 E9: CAC Size Matters/Shopping Holidays/Chinese Furniture 51:32

12M ago51:32

51:32

What the heck is Singles Day? And how can your business take advantage of it? Nik and Moiz are talking all things shopping holidays— Prime Day, Singles Day, Shop Day— and what you should be doing with them in order to maximize your sales. The guys also get into a debate over which furniture store is the biggest of the Pottery Barn brands, what anal…

1
S4 E8: Takeaways from Commerce Summit/Temu’s Dirty Secrets/Bullshit Awards 51:16

1y ago51:16

51:16

What’s got Nik so amped up about cutting company costs this week? That’s right— it’s that time of year again for the Commerce Summit, and Nik’s sharing his greatest takeaways from the annual convention, including why you should always outsource jobs without any upward mobility, why gross revenue is truly irrelevant, and how often you should be doin…

1
S4 E7: DTC Prescriptions/HBO’s Terrible Rebrand/Returning Stuff Should Be Harder 56:56

1y ago56:56

56:56

Shitty pro-life tip #1: Create more friction for your customer returns. Shitty pro-life tip #2: Sometimes, it takes doing a lot of illegal stuff accidentally, to find out what’s legal as a DTC brand. This week the boys are diving into the world of prescription regulation and DTC brands, why the HBO Max rebrand is dumb AF, and how Amazon’s starting …

1
S4 E6: Trump Has a Point/Fast Fashion/When to Use Influencers 44:25

1y ago44:25

44:25

Who’s got Nik ready to commit murder today? And what’s Trump got to do with it? First, the boys start off playing another round of “Guess This Business” with a publicly traded company out of Dallas that’s valued at over $130 million before Nik delves into what exactly is making his blood boil this week (hint: it’s someone who’s great at bloodsuckin…

1
S4 E5: Olipop Plays Succession/D2C Marijuana/The Mommy Blogger Formula 1:00:26

1y ago1:00:26

1:00:26

Make money with those mommies. This week, the boys are diving into the mommy blogger revolution and talking about the secret formula to D2C mommy blogger success, including how the implosion of their perfect life only makes their brand grow stronger. Plus, Nik and Moiz discuss the politics of selling D2C marijuana in New York and how Olipop just pu…

1
S4 Ep4: Walmart Sells Bonobos/Facebook Shops/Glossier’s New Site 59:34

1y ago59:34

59:34

Glossier’s new website might be a win for Shopify, but what’s going on with its terrible redesign? This week, Nik and Moiz are breaking down what’s happening to the new Glossier site hosted by Shopify, what the implications of Facebook forcing businesses to conduct transactions through Facebook Shops means for retailers, and why the magic workout m…

1
S4 Ep3: Offshore Hiring/Attentive’s Hostage Situation/Klaviyo’s IPO 55:44

1y ago55:44

55:44

Who’s running an offshore recruiting scam on Nik? And how do you prevent from being duped? This week, the guys weigh the risks and benefits of offshore hiring and talk about the hard lessons they’ve learned when it comes to outsourcing work. Then, Nik and Moiz dive into the vitamin brand that’s trying to sell their business for $900 million, discus…

1
S4 Ep2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity 1:04:59

1y ago1:04:59

1:04:59

On this week’s pod, the guys are shitting themselves over the stupidity of terrible e-commerce design. And they’re stark raving mad over the fact that Jessica Alba won’t send them the right amount of diapers to clean up the mess they’ve made. Nick and Moiz also chat about everything Facebook cost caps (and why Facebook refuses to spend your budget)…

1
S4 Ep1: Rare Beauty’s Brilliance/Aesop is for the Rich/Improving the Checkout Process 1:04:15

1y ago1:04:15

1:04:15

Look. If Nik and Moiz get the chance to mention Ryan Reynolds, they’re gonna do it. Can you blame them? What’s the secret sauce to celebrity brand success? Turns out Selena Gomez knows—, and it has a thing or two to do with content, direct involvement, and authenticity. Plus, what happens when a celebrity sells their brand *cough* Mr. Reynolds *cou…

1
S3 Ep12: Stripe’s Falling Valuation / The Allbirds Pivot / The World’s Most Accessible Superhero 53:29

1y ago53:29

53:29

Stripe goes under the microscope, Allbirds stores are discussed and Ryan Reynolds’ smart business model gets a mention in this week’s episode. Nik and Moiz take a close look at Stripe’s latest valuation, why Moiz bought a $2,500 cell phone service, and Blank Street’s $20 million raise. This episode was brought to you by Tapcart: Mobile Apps for Sho…

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Nik Sharma & Moiz Ali Podcasts

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