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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad ...
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The Shoney Show by Neil 'Shoney' Mac is a daily podcast featuring the tried and tested strategies proven to grow coaching businesses to 6-7+ figures online. Social media, email marketing and ads strategies that get clients shared daily - plus mindset, interviews and more. Subscribe to never miss an episode.
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Why you're doing YouTube Ads wrong with Tom Breeze
1:01:22
1:01:22
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1:01:22
Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads that convert. If you’re aiming to up your YouTube game, this episode …
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3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner
47:06
47:06
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47:06
Ralph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for businesses looking to optimize their sales funnels. Ralph and Lauren debate the merits of vanilla ice cream while breaking down complex marketing strategies into digestible, actionable steps. From leveraging t…
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Privacy vs. Power: Is the TikTok Ban a Dangerous Precedent?
33:04
33:04
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33:04
Ralph Burns and Perpetual Traffic’s new co-host, Lauren Petrullo are tackling the TikTok turmoil shaking up the digital world. They dissect the possible ban’s ripple effects on small businesses and influencers who’ve found a goldmine in the app’s algorithm. Amid the political wrangling and economic power plays, they question what's really driving t…
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Signing Off: Kasim's Top Marketing Lessons and Hilarious Goodbyes
53:54
53:54
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53:54
This episode is Kasim Aslam’s finale as Perpetual Traffic co-host. Ralph and Kasim share a heartfelt conversation about their journey together. They reflect on the lessons learned, the challenges faced, and the memorable moments that defined their partnership. With humor and sincerity, they discuss the power of podcasting, the importance of curiosi…
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The Best of Kasim Aslam on Perpetual Traffic
1:09:07
1:09:07
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1:09:07
we have some of Kasim Aslam’s best moments as co-host on Perpetual Traffic. Through a nostalgic journey spanning several years, we revisit discussions that not only shaped the trajectory of our strategies but also left a mark on our community. From the evolution of Google ads to the ethical intricacies of AI to conspiracy theories, Kasim's insights…
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Back to the Beginning: Kasim Aslam’s Smart Shopping Secrets
56:11
56:11
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56:11
This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim’s debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kas…
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Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time
1:07:53
1:07:53
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1:07:53
Ralph and Kasim share a mix of goodbye tears and wise cracks. Kasim's stepping down to chase new adventures, but not before they dive deep into the secrets of making a business grow by letting go. They chat about the ups, downs, and sideways of their podcast journey, proving that sometimes, to really step up your game, you've got to know when to st…
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(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
24:02
24:02
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24:02
Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, t…
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How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
31:23
31:23
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31:23
On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Di…
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(Part 2) From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges
25:32
25:32
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25:32
In part two of Ralph Burn’s discussion with Ryan Hodges, the Chief Operating Officer of Tier 11 and founder of Simplaphi, they dissect the art of thriving amidst change. Ryan shares his personal experiences and professional wisdom on navigating life's inevitable shifts with a blend of humor and grit. In today’s episode you’ll learn how embracing ch…
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From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges
39:24
39:24
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39:24
Ralph Burns and Ryan Hodges discuss the power of effective leadership and how critical it is to understand business fundamentals. With Ryan making his debut on the show, they unpack the challenges and triumphs of navigating business growth through strategic insights and personal anecdotes from their journey at Tier 11. The duo discusses the major i…
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(Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
33:56
33:56
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33:56
Join Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex jargon of digital marketing and talks about practical…
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What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller
42:03
42:03
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42:03
Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and Google's Performance Max campaigns, offering you a blend of expert in…
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WARNING Coaches: Client Acquisition Strategies For 2024 Just Changed (Dramatically)
12:05
12:05
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12:05
You may have realised that things are changing in the market - this is an essential 12 minute listen for any coach who wants to win in 2024/25 onwards. Want to bounce on the very best ad strategies just for you - tailored in to a pin-point plan of action? Redeem your 30 minute ads strategy session now before they run out: https://adsandfunnels.com/…
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The Ultimate Google Performance Max Masterclass with Tier 11's John Moran
45:06
45:06
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45:06
Ralph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strategy since those older episodes. This isn’t just another tech talk—it’s a spirited dive into the future of ma…
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Win the Day, Win the Week, Win Your Life: Mastering Prioritization for Big Goals
47:13
47:13
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47:13
Ralph and Kasim sidestep the usual business banter to explore the hidden corners of entrepreneurship, where insights come wrapped in personal stories and therapy sessions rather than spreadsheets. Ditch the conventional roadmap; our journey dives into how unexpected moments shape the essence of business and personal growth. Whether you're navigatin…
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The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)
41:07
41:07
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41:07
Ralph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the often complicated relationship between these two critical departments. Today’s conversation goes beyond traditional tactics, touching on the essential ro…
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Three 7-Figure Facebook Ad Hacks Used By All 7-Figure Coaches (Exact Method)
22:47
22:47
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22:47
The three step ad system used almost exclusively by coaches who have scale to or past 7 figures per year. This one is a game changer for those with really big goals. Want to bounce on the very best ad strategies just for you - tailored in to a pin-point plan of action? Redeem your 30 minute ads strategy session now before they run out: https://adsa…
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Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers
34:01
34:01
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34:01
Tune into this episode where numbers do more than just add up; they tell tales, reveal truths, and sometimes, lead us on merry chases around the digital marketing maypole. Join Ralph Burns and Kasim Aslam, your guides through the numerical wilderness, along with Scott Desgrosseilliers, the mastermind wizard behind Wicked Reports. Together, they emb…
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Why ‘The Law of Inverse Profitability’ Is The #1 Way to Scale Your Business
43:28
43:28
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43:28
In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which are crucial data points for determining profitability ratios. They also touch on the law of inverse profi…
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From Votes to Views: The Election’s Effect on Ad Spend
42:47
42:47
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42:47
Kasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they’re discussing the challenges and opportunities that come up for digital marketers. Kasim and Lauren explore the dynamics of audience temperament and receptivity to…
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The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson
55:44
55:44
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55:44
Ralph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, particularly in the creation of Video Sales Letters (VSLs). Jon introduces Benson AI, a groundbreaking tool designed to revolutionize copywriting by leveraging AI to generate high-quality, persuasive co…
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(Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
36:42
36:42
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36:42
Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, particularly ROAS (Return on Ad Spend). With a wealth of experience and a fresh perspective, John challenges t…
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(Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
43:47
43:47
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43:47
Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce a client-centric approach that's reshaping how success is measured in digital marketing. This conversation not only puts a spotlight on the strategic …
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The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch
27:13
27:13
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27:13
John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for experimentation. He underlines the role of a fractional C…
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Ralph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeling it as a phantom recession. From the impact of global events on supply chains to the strategic responses of marketing agencies, Ralph and Kasim navi…
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