Best Public Relations Workflow Podcasts (2024)

1
CoverageImpact. Will it solve the PR Industry's number 1 problem? 42:16

4M ago42:16

42:16

In this episode I interview the person that has inspired me the most in my career; Gary Preston. Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’. We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful software founder in the PR i…

1
How to prove PR value in 2024 47:05

4M ago47:05

47:05

In the 25 years Steph Bridgeman has been working PR measurement, the world, media consumption and data has changed. But at a time when technology and data is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes? In this fascinating podcast chat Steph and I explore why this is; from pivot table and design skills t…

1
2024 PR Forecast with Stephen Waddington 31:28

5M ago31:28

31:28

It's January 2024, offcially back to work. But before you dive into your next campaign its important to consider focus and development for the year. What do you as an individual, your team and as a collective industry need to work on to move forward and succeed this year? I have enlisted the help of PR powerhouse Stephen Waddington to help us do ex…

1
How Influencers are Sharing the 'Essence of Cinema' for Cineworld UK 27:52

6M ago27:52

27:52

In this episode Stella interviews Carla Boyd, Senior Social & Content Marketing Manager at Cineworld Cinemas Live from the Cineworld London Head Quarters they delve into influencer relations and why Cineworld UK has decided to switch nearly all of their communications to working only with social influencers over journalists. Carla explains how the …

1
Why the UK’s biggest corporates are at risk of reputational damage 37:16

7M ago37:16

37:16

In this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra. They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK. Alastair and Stella explore the reasons for this; including reputation management being viewed as a ‘whe…

1
How Cultural Understanding & Rapid Media Response is Saving the World's Animals 44:31

9M ago44:31

44:31

Bev Boyle, who is the Global Head of Media at World Animal Protection, plays a pivotal role in shaping the narrative around animal welfare on a global scale. She's at the forefront of crafting media campaigns that not only raise awareness but also inspire action. In this episode of the PR Resolution Podcast, Stella and Bev discuss a current campaig…

1
How to Make Your Agency Profitable 43:15

9M ago43:15

43:15

How healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work? If your agency finances are feeling like a challenge right now you’re not alone. Research has confirmed that PR budgets are being reduced. Data gathered in June 2023 from the …

1
The Power of Music Partnerships 35:34

10M ago35:34

35:34

In episode 40 Stella interviewed Rebecca Jolly and Joe Bellioti; the authors of best-selling book; ‘How Music Grows Brands’. They discussed the benefits music can have on a brands business but what about the other side of the partnership? The music artist. How does the involvement of a track in a PR campaign, advert, or TV show affect the artist? W…

1
How Crime Journalism led to a Leading UK Charity PR Newsroom 45:54

10M ago45:54

45:54

In this episode I’m joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went on to head-up media relations at the world's leading cancer charity; Cancer Research UK. We talk about the moment Martin made his career-defining decision and why he and the charity have never looked back. We cover the chan…

1
How a musical shoe led to a PR investment firm 37:55

12M ago37:55

37:55

Margo Neely is the Chief Creative Officer of Neely & Daughters a New York based start-up business consultancy. She is also the creator of the Neely Air TR-808 “Disturb the Peace” drum machine shoe concept: a digital tap shoe (of sorts) that allows the user to create digital beats and rhythms with movement. This interesting breadth of experience has…

1
Inside Secret Cinema 27:22

1y ago27:22

27:22

Due to its success ‘Secret Cinema’ isn’t so secret anymore. The London-based entertainment company that specialises in immersive film events now has fans throughout Europe and has recently launched in the US. The magic of the immersive performances has led to a cult following. But how much of the following is driven by PR and marketing and how do t…

1
How a PR team helped evacuate 54 Ukrainian orphans to the UK 43:35

1y ago43:35

43:35

As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to it! I interview David Fraser, the Founder & Managing Director of …

1
Coverage to Capital 49:59

1y ago49:59

49:59

In this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups. We delve into the research results including the types of business that see this success, the PR approach needed to gain these results and …

1
How Music Grows Brands 35:03

1+ y ago35:03

35:03

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business. I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses. I’m joined by ex-Head of Global Music at Coca-Cola, Joe Belliotti and Re…

1
Confidence in data: Behind the scenes at H+K Strategies 40:33

1+ y ago40:33

40:33

This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics - Allison Spray alongside PR Agency One MD James Crawford. James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’. We looked at how to use tech to build confidence and i…

1
Brands & fans in sport & entertainment in 2023 42:33

1+ y ago42:33

42:33

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. Amar spent time at data-football specialists, Squawka. He worked in-house at Budweiser as Head of global football content and then at West Ham United where, as Head of Content, he helped the club grow its au…

1
Getting the most from AMEC Measurement Month 2022 42:30

1+ y ago42:30

42:30

AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms. Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year. There are just over 4 weeks of events and content releases from AMEC (Association of Measurement & Evaluation…

1
PR & the most controversial World Cup in history 48:52

1+ y ago48:52

48:52

At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup in Qatar. Normally at this stage we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch. This year is very different. Nearly all lead-up stories have been negative; covering the…

1
How one PR report is helping gain funding to connect Dads with soul 33:13

2y ago33:13

33:13

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group 'Dad La Soul'. From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & in turn helps them …

1
The PR powerhouse on every tech founders (& investors!) wish list 44:49

2y ago44:49

44:49

In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened. Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC. It was when she was reporting in the Val…

1
The creative comms formula that drives b2b sales 46:03

2+ y ago46:03

46:03

This episode explores the business success that occurs when two areas of marketing combine and work together really well. I interview Grace Keeling and James Beverage, co-founders of Made by Giants. Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, it couldn’t of gone …

1
Gary Preston, CoverageBook take 2! 43:53

2+ y ago43:53

43:53

The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch. So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first! We start with our journey; our agency pasts, and the measurement and reporting experiences that led to the birth of CoverageBook.…

1
How a PR infographic secured an NBA player a $64million deal 52:17

2+ y ago52:17

52:17

In this episode I interview Brian Wallace Founder of NowSourcing, the top rated infographic agency in the United States. If you thought using infographics in PR activation had its day, think again. Brian and his team recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisa…

1
Meet the PR team increasing the influence of the UK's biggest lifestyle media 49:42

3y ago49:42

49:42

Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence? In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher 'Hearst UK' which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles man…

1
Ethics & doing the right thing in PR 45:00

3y ago45:00

45:00

In this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important. Hayes Initiative, a certified LGBTQ-owned and operated public affairs …

1
The truth about news site traffic 49:26

3y ago49:26

49:26

Understanding how people interact with news and media sites is essential in PR planning and measurement. It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers' secrecy on traffic figures. There was further focus on this topic recently, when UK news site, The Guardian r…

1
Who are you talking to? 44:15

3+ y ago44:15

44:15

Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, where on earth do you begin that kind of research? Step forward Alex Judd, Alex is the head of Imp…

1
PR without borders 44:47

3+ y ago44:47

44:47

In this episode Stella interviews Brendon Craigie, the co-founder and managing partner of Tyto. A global PR agency that uniquely has a team working across multiple communications disciplines and international borders, without physical offices. Brendon shares his experience in setting up and running a completely remote global PR agency, not because …

1
Diversity in Public Relations 41:25

3+ y ago41:25

41:25

In this episode Stella interviews Sarah Waddington, founder and curator of the FuturePRoof book series and discusses the latest edition, 'celebrating BME talent'. Stella and Sarah explore representation in Public Relations, from an inclusivity perspective on the communicators side but also our responsibility in truly understanding, connecting and r…

1
Understanding public feeling part 2: Crisis Communications 41:47

3+ y ago41:47

41:47

The second episode in our ‘public feeling’ mini-series, Stella Bayles interviews crisis communications expert, Amanda Coleman, on why understanding ‘how the public is feeling during a time of crisis’ is paramount to PR strategy. With 20 years' experience working in emergency services communication, Amanda Coleman is the former Head of Corporate Com…

1
Understanding public feeling (part 1) 43:33

3+ y ago43:33

43:33

With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations. In this episode I speak to Stephen Waddington. Wadds is an adviso…

1
Share of voice or share of search? 57:57

3+ y ago57:57

57:57

'Share of voice' is a term used to describe how a brand is being talked about against it’s competitors. Share of voice is worked out very differently in Public Relations in comparision to other areas of marketing. This is mainly down to earned, owned and paid media all having different data and what we're allowed access to. At the end September 202…

1
storytelling with data 56:48

4y ago56:48

56:48

Public Relations professionals excel in storytelling. PR has also been known not to use data as well as other areas of marketing. So when I came across the wisdom of Cole Nussbaumer Knaflic, the founder & CEO of storytelling with data, I had to interview her on the PR Resolution Podcast. Cole is the author of the best-selling book, ‘storytelling wi…

1
How to sell in to news desks during a pandemic 45:19

4y ago45:19

45:19

The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we've never had a news agenda like this. In this episode I'm joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks in the United States and the UK. I inter…

1
Why FMCG PR needs to be amazon-ready 37:57

4y ago37:57

37:57

Since the world went into lockdown, millions have turned to Amazon. The online retailer is due to release sales and profit figures on 30 April, however analysts have already forecast a sales increase of at least 22%. It’s been predicted that during the pandemic Amazon has experienced sales of $10,000 every second, day and night!! wow. Just before t…

1
How PR should work with paid media 38:11

4+ y ago38:11

38:11

By Stella Bayles

1
A simple guide to attribution with russell mcathy 44:45

4+ y ago44:45

44:45

By Stella Bayles

1
Should you be affiliate marketing in 2020? 45:21

4+ y ago45:21

45:21

By Stella Bayles

1
PR measurement: Sentiment analysis explained 37:20

4+ y ago37:20

37:20

Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social posts include negative/positive slang in multiple langua…

1
An award-winning campaign: Tinder for cows 38:34

4+ y ago38:34

38:34

In many cases, Public Relations objectives are often set by a marketing team with little involvement from the CEO. So what happens when a PR agency not only has access to the CEO but they come up with a PR campaign together? You get, Tinder for Cows! In this episode, I interview Doug Bairner, the CEO of Hectare, an agriculture technology business a…

1
How much influence is left on Insta? 32:41

5y ago32:41

32:41

'Instagram influencer' is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the industry. Lucy Piper, a 19 year o…

1
How to make your news story last longer 35:56

5y ago35:56

35:56

With the more content being generated than ever before our hard-earned editorial coverage is being buried on publisher sites faster than you can say 'public relations'! But what if there was a way to keep it in front of people for longer? In this episode, I interview Jerrid Grimm, co-founder of Pressboard on an emerging area of marketing where PR m…

1
should you be meme marketing? 24:58

5y ago24:58

24:58

With shows like Love Island in full swing this summer, the meme machines have been in action on social media. But should memes be part of brand marketing? In this episode, I interview Elliott Kurjan & Ricky Williams, the duo behind a new agency Wagyu social. Ricky & Elliott are experts in Instagram influence. They are the brains behind the growth o…

1
Can PR make TV? 38:25

5y ago38:25

38:25

Stella interviews Danny Bell, a video director, and producer in the UK and US. He's produced popular shows such as Big Brother and LOVEIsland and had work featured on major TV channels including MTV, C4, ITV, Sky, and NBC. Danny is increasingly working with agencies and brand teams on creating editorial video content for online and social platforms…

1
Social media measurement with Katie Paine (queen of metrics) 20:44

5+ y ago20:44

20:44

Stella interviews Katie Paine on social media measurement. Having led the charge on social and PR measurement development for almost 30 years Katie has picked up the well-deserved title of 'queen of metrics'. Katie shares her thoughts on why impressions are a misleading metric in reports and how PR teams can attribute organisational goals to social…

1
The news industry in 2019 & how it affects PR 33:45

5+ y ago33:45

33:45

In this episode, I interview SWNS Media Group news editor Jim Rich on his career and experiences in the US news industry. The former New York Daily News Editor-in-Chief was once named one of the most powerful people in New York media by The Hollywood Reporter. He has seen the industry go through huge changes and he is now using his unique experienc…

1
Creating an award winning PR agency with Steve Strickland 37:54

5+ y ago37:54

37:54

Steve Strickland is the co-founder of new award-winning PR agency Talker Tailor Trouble Maker. He has led the agency for two years alongside partner and long term colleague, Gary Wheeldon. Before starting Talker Tailor Steve held three creative director roles at agencies; Weber Shandwick, freuds and most recently M&C Saatchi PR. Where he was tasked…

1
Multi-channel marketing part 2: Measuring paid, earned, shared & owned 25:07

5+ y ago25:07

25:07

Gini Dietrich is the founder and CEO of Arment Dietrich communications, editor of one of the most popular US PR sites, Spin Sucks and has been pioneering paid erned social and owned (PESO) strategies in communications for years. Gini sets PESO strategies for businesses as well as trains PR pros on how to build plans, work with clients and measure e…

1
Multi-channel marketing part 1: How Diageo measures PESO 51:46

5+ y ago51:46

51:46

Stella Bayles interviews James Alexander, the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo run and why measurement of the activity is so key to the business. Stella finds out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shar…

1
PR Measurement with AMEC 28:59

6y ago28:59

28:59

Stella interviews Nicole Moreo, who is North American chair of AMEC and one of Ketchum's global research and analytics leaders on PR measurement. Stella finds out how PR teams can guage how well they're analysing their communications activity and compare with others in the industry through a new free tool from AMEC. Nicole also shares her fascinati…

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