The Franchise Sales Secrets Podcast offers episodes bi-weekly to bring you tips, techniques, and strategies to help you unlock the secrets to succeeding to selling more franchises, more consistently. With informative interviews, stories, and ideas, you’ll hear real advice on what it takes to succeed in today’s competitive sales environment.
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Franchising, business and investment insights from leading voices in the Australian market. Presented by Eden Exchange, a platform to buy and sell businesses, buy and sell franchises, or find an investor or an investment. Eden Exchange also provides targeted and integrated marketing and PR campaigns to sell your business to buyers in Australia and Overseas, find an investor or increase your franchise sales.
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Local News Matters highlights the interesting and innovative work of local newsrooms – as well as the crucial questions they face – as they endeavor to evolve their organizations to produce more meaningful journalism, to better serve their communities and to enhance their organization’s financial sustainability for long-term results. Hosted by Tim Regan-Porter, CEO of the Colorado Press Association, Local News Matters features guests from newsrooms and support organizations across the U.S. i ...
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Welcome to Fix Your Gym, a podcast dedicated to seeking out expert knowledge to bring you the latest news on innovation and technology from leading entrepreneurs, executives, tech experts and other leaders from different sectors of the dynamic fitness industry we all love to be a part of.
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Franchise Sales Secrets Audiobook - Epilogue - Remain Optimistic and Focused in an Extremely Competitive Environment
23:19
23:19
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At the conclusion and epilogue of my book Franchise Sales Secrets, I share several suggestions to help you thrive in an extremely competitive environment with your business and sanity intact. All of us struggle with disappointment and discouragement when things don't go according to plan. That is a part of business. Yet, as leaders, we have to be o…
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Unlock Your Full Potential, Building A Framework For Your Business, Master the Fitness Equipment Service Industry
29:12
29:12
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29:12
In episode 18 of Fix Your Gym, Adam Niffen dives into the key elements that have transformed his business, sharing valuable insights and personal experiences. From implementing effective systems to prioritizing health and building a strong company culture, Adam discusses the essential components for success in the fitness industry. Tune in to the i…
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Ep#303 Brewing Up A Truly Great Franchise (ft. Brad Jacobs, The Coffee Club NZ)
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19:34
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Today on Eden Exchanges, our Digital Marketing Specialist, Ben Madden, spoke to Brad Jacobs from The Coffee Club New ZealandListen as Brad discusses his origins in franchising, why he joined The Coffee Club New Zealand, watching people rise through the ranks within The Coffee Club New Zealand, what they look for in franchisees, and how they support…
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Carving out new lanes for early-stage news startups with Tiny News Collective’s Amy Kovac-Ashley
1:02:59
1:02:59
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Amy Kovac-Ashley, the executive director of Tiny News Collective shares insights on how Tiny News Collective supports early-stage news founders, particularly those from traditionally excluded communities, by providing resources, tools, and a supportive community. The discussion covers the importance of diverse voices in local journalism, the challe…
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Professional Fitness Solutions, Women in Fitness Services, Community Development with Founder of Reimagine Resources Juliana Scheidhauer
29:05
29:05
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29:05
In episode 17 of Fix Your Gym, Adam Niffen interviews Juliana Scheidhauer from Reimagine Resources to discuss her journey in the fitness equipment services industry. Juliana shares her experiences as a woman in a male-dominated field, the challenges she has faced, and her vision for a healthier and happier world. Tune in from this engaging conversa…
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How TAPinto's franchise model powers local newsrooms with CEO Michael Shapiro
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57:06
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In this episode, Michael Shapiro, founder and CEO of TAPinto, delves into his innovative franchise model for local news. He shares insights on how TAPinto helps local news publishers focus on local content and advertising by handling backend services like billing, technology and graphic design. Shapiro highlights success stories from various franch…
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Gym Equipment Upholstery, INDUSTRY INNOVATIONS with Founder of Gym Upholstery UK and RecoPad.com Dean Boyle
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In episode 16 of Fix Your Gym, Adam Niffen interviews Dean Boyle, the founder of Recopad, a company specializing in gym equipment upholstery and a new app designed to streamline the process for gym owners and suppliers. Dean also shares insights into the importance of collaboration in the industry and how innovation can drive growth and success. Tu…
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Franchise Sales Secrets Audiobook - Chapter 13 - Reinvigorate Your Franchise and Marketing Message
21:44
21:44
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21:44
It can be easy to lose perspective. Many franchise developers and franchisors have realized this as they experience whiplash from the up and down roller coaster ride with their sales in today's economy. In this chapter, I discuss eight ways about how you can stand out to prospects and clients and act more decisively towards putting together marketi…
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Ep#302 Pushing New Zealand Franchising Forward (ft. Brad Jacobs, Franchise Association of NZ)
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17:03
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Today on Eden Exchanges, our Founder/CEO, Raghu Rajakumar, spoke to Brad Jacobs from the Franchise Association of New Zealand.Listen as Brad discusses his origins in franchising, why he joined the Franchise Association of New Zealand’s board, the state of franchising in New Zealand, how the Franchise Association of New Zealand advocates for New Zea…
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How To Get Started In Your Own Business, Scaling, Hiring and Training with A.E.S Fitness Franchise Owner Adam Schwalb
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37:26
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In episode 15 of Fix Your Gym, Adam Niffen interviews Adam Schwalb, owner of AES Fitness, to discuss his journey in the fitness industry, starting from being a field service tech to franchising his business. They delve into topics such as the challenges of finding good technicians, the impact of COVID-19 on the fitness industry, and the process of …
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Franchise Sales Secrets Audiobook - Chapter 12 - Differentiate Your Franchise and Create a Powerful Competitive Advantage
29:47
29:47
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29:47
In this chapter, I discuss the most important elements that can help your franchise create and build a powerful competitive advantage. I also share seven game changers you can use to better stand out in the marketplace, five ways to reposition your competitors, and fourteen questions you should ask to evaluate how well you stand up to your competit…
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New approaches to thriving in community news with Kenny Katzgrau of redbankgreen and Broadstreet
59:26
59:26
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Kenny Katzgrau, majority owner of redbankgreen and founder of Broadstreet, shares his vision for revitalizing community journalism. He discusses strategies to help hyperlocal websites and small community weeklies thrive. Katzgrau’s approach involves enhancing advertising efficacy and community engagement through digital tools, advocating for news t…
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Ep#301 Shining A Light On Franchising In New Zealand (ft. Simon Lord, Franchise New Zealand Media)
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Today on Eden Exchanges, our Founder/CEO, Raghu Rajakumar, spoke to Simon Lord from Franchise New Zealand Media.Listen as Simon discusses his origins in franchising, what led him to start Franchise New Zealand Media, the differences between franchising in New Zealand versus Australia, Eden Exchange’s acquisition of Franchise New Zealand Media, and …
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Fitness Repair GURU, Developing and Training Technicians, Building Service Teams with National Service Manager of Novofit in Australia with Ben Hudspith
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In episode 14 of Fix Your Gym, Adam Niffen interviews Ben Hudspith from Sydney, Australia, who brings a wealth of experience in the fitness industry. Ben shares insights from his roles as a field technician, small business owner, and now national service manager for a large company. The conversation delves into industry trends, technologies, produc…
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Franchise Sales Secrets Audiobook - Chapter 11 - Build and Surround Yourself with a Excellent Team
35:21
35:21
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In this chapter, I outline the costs of a mis-hire, how to recognize A players and recruit them to your team, the realities of hiring today, how to evaluate the performance of every position in your franchise support team, how to create a culture of leadership, and constantly be developing great leaders around you. No one achieves any significant g…
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Defying Trends: John Garrett of Community Impact on Growing a Hyperlocal Chain Leading with Print
56:35
56:35
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John Garrett, CEO and founder of Community Impact, shares insights from his journey of launching and expanding a family of hyperlocal weekly newspapers from the game room of his Texas home in 2005 to reaching 2.5 million homes across 70 communities today. Garrett delves into the unconventional success of a print-centric model in a digital-dominated…
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Leveraging local news' digital edge in advertising with Shannon Kinney of Dream Local Digital
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46:12
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Shannon Kinney, founder of Dream Local Digital, discusses the evolving landscape of digital advertising and how trust is also a secret sauce for news media in selling advertising. With her extensive experience and accolades, including serving on the board for the Local Media Association and being named Local Digital Innovator of the Year, Shannon o…
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Franchise Sales Secrets Audiobook - Chapter 10 - Take Action and Do It Now
26:46
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There is power in taking action. In this chapter, I discuss five things you must be doing now as a franchisor or franchisee in your business including how to stay focused, how to better delegate tasks in your business, how to get better response from your marketing efforts, the critical nature of building your franchise brand, and what actions you …
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Leaping in the unknown with The Colorado Sun's Larry Ryckman
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Larry Ryckman, editor and co-founder of The Colorado Sun, shares insights into the digital outlet’s journey. Transitioning to a nonprofit model on its fifth anniversary, The Colorado Sun has not only survived but thrived, garnering national attention for its approach to news coverage and its business model. With more individual members than the muc…
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Cardio Raceways, Rubber Gym Flooring, And New Body Analyzer Technology with Expert Sidwell Kiser from GHS North America
27:23
27:23
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In episode 13 of Fix Your Gym, Adam Niffen interviews Sidwell Kiser from GHS North America, a company specializing in cardio raceways and rubber flooring for gyms. He also discusses body analyzer technology and the latest trends in the fitness industry. Tune in to learn more about the innovative fitness solutions. TIMESTAMPS [00:01:29] Cardio Racew…
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Building a sustainable future through philanthropy, innovation and impact: Insights from LMA's Frank Mungeam
1:10:38
1:10:38
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Frank Mungeam, chief innovation officer at the Local Media Association, discusses his "Sustaining Philanthropy for Journalism" report released last month. He emphasizes the importance of community engagement and listening as the foundation for developing impactful journalism projects that resonate with local needs. Mungeam outlines a strategic appr…
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Building a Successful Fitness Repair Business, Small Business Owner Struggles with Founder of Huff-N-Puff Fitness Repair Dan Thompson
25:41
25:41
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In episode 12 of Fix Your Gym, Adam Niffen interviews Dan Thompson from Huff-n-Puff Fitness Repair. Dan shares his 16 years of experience in the fitness industry and discusses his journey as a business owner in the fitness repair sector. They discuss industry trends, technologies, products, and health news, offering listeners a wealth of informatio…
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Franchise Sales Secrets Audiobook - Chapter 9 - Overcome Resistance
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In this chapter, I discuss the powerful force of resistance that stops us from doing what we know we need to do. In order to get anything done and to stay focused on your personal and business goals, you have to beat resistance every day of your life. Stephen Pressfield in his excellent book, The War of Art, makes this observation: "Most of us have…
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Live from IHRSA 2024 Health and Fitness Association with Ruben Hand of Field Tech Fitness Solutions, Fitness Industry Overview, New Technology and Growth as an Industry
43:58
43:58
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43:58
In episode 11 of Fix Your Gym, Adam Niffen interviews Ruben Hand from Field Tech Fitness Solutions to discuss the challenges and opportunities in the fitness equipment service industry. They delve into topics such as industry fragmentation, the need for standardization in training and certification, and the importance of collaboration among service…
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Exit Interview: Kelly Ann Scott and the Digital Reinvention of Alabama Media Group
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As Kelly Ann Scott leaves her position as VP of Content for Alabama Media Group to assume the role of Executive Editor and Senior Vice President at the Houston Chronicle, she shares her insights on digital transformation in local journalism in one of the most fascinating examples of digital transformation. Scott discusses the strategic reorganizati…
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Franchise Sales Secrets Audiobook - Chapter 8 - Create and Use Systems to Run Your Business
35:57
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In Chapter 8 of my book Franchise Sales Secrets, I talk about the value of creating and implementing systems to ensure that franchisees deliver on your brand promise. In a franchise, a system is a way of doing things to produce a specific business result. The system is the solution to get the results you want. I outline three characteristics of a g…
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Unique Gym Cultures, Business Models That Work in the Fitness Industry with the GM of The GYMKc Monica Anwander
28:24
28:24
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28:24
In episode 10 of Fix Your Gym, Adam Niffen interviews Monica Anwander as she shares insights into the unique brand and business model of The Gym KC, highlighting their inclusive approach to fitness and commitment to member satisfaction. She discusses the journey of their fitness business, future plans, and industry challenges as she sheds light on …
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Ep#300 Helping Australian Kids Get Active (ft. Kim O'Donnell, Director/Owner of Gecko Sports)
26:35
26:35
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Today on Eden Exchanges, our Digital Marketing Account Manager, Kirstie Dinning, spoke with Kim O’Donnell, the Founder of Gecko Sports.Listen as Kim shares some insights into her background and what led her to become a franchisee with Gecko Sports, a crazy six-month period where Kim went from a dual franchisee owner to buying the national company o…
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Franchise Sales Secrets Audiobook - Chapter 7 - Always Keep Your Customer's Experience in Mind
28:52
28:52
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28:52
After every interaction or transaction at your franchise, your franchisee is one of three things: 1) Disappointed because they got less than they expected, 2) Satisfied and only got what they expected, or 3) Delighted because they got more than they expected. We can all go beyond just aiming to satisfy franchisees and clients. In this chapter, I ta…
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Multi Family Fitness and Industry Trends with RMS Fitness Head of Commercial Sales Steve Heitzer
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In episode 9 of Fix Your Gym, Adam Niffen welcomes Steve Heitzer, Head of Commercial Sales and Amenity Design at RMS Fitness. Steve shares insights into their focus on the multifamily industry, highlighting the unique needs and concerns of this market segment. They discuss the company's expertise in fitness equipment service and sales, and their co…
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Franchise Sales Secrets Audiobook - Chapter 6 - Know How to Buy and Sell to Make a Profit
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In this chapter, I talk about six problems with selling on price and how to build your unique, personal, and unique value in your franchise niche. I also discuss ten strategies in depth that you can use to increase your profitabilty and pricing for what you sell in your business. One of the biggest parts of learning how to sell with value as oppose…
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Ep#299 So Much More Than Gutter Cleaning (ft. Warren Ballantyne, Gutter - Vac)
23:09
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Today on Eden Exchanges, our Digital Marketing Account Manager, Kirstie Dinning, spoke with Warren Ballantyne the Founder, Owner and Managing Director of Gutter-Vac.Listen as Warren discusses how he started as a plumber and used his knowledge to develop the first effective gutter vacuuming machine, how demand inspired the creation of Gutter-Vac, wh…
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Ep#298 Taking Care Of Man's Best Friend (ft. Janie Rose And Martin Rose, Dash DogWash)
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Today on Eden Exchanges, our Digital Marketing Account Manager, Dru Naidoo, spoke with Janie Rose and Martin Rose from Dash DogWash.Listen as Janie and Martin discuss how they left their careers as successful ice cream shop owners after seeing a gap in the market for professional washing and grooming, what led to the creation of Dash DogWash, how t…
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Franchise Sales Secrets Audiobook - Chapter 5 - Sell Like Your Life Depends on It (Because It Does)
32:40
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In this chapter, I talk about how the franchise discovery process has shifted from the perspective of franchise candidates and franchise developers / brokers and compare the two processes and expectations side by side. I then discuss three reasons why understanding this shift will help you make more franchise sales. I compare and contrast how both …
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Technician Talk with ServiceRX Franchisee with Jared Grigg
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In episode 8 of Fix Your Gym, Adam Niffen is joined by Jared Grigg from ServiceRx, a franchise specializing in fitness industry services. Jared shares his 15 years of experience in the fitness industry and discusses the challenges and opportunities in the service side of the business. He talks about the importance of focusing on core business and p…
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How Being Unhealthy Affects Your Business, Lifestyle Transformation, RESULTS with Daine Patton
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In episode 7 of Fix Your Gym, Adam Niffen interviews Daine Patton, the owner of Bats to Rats Wildlife Control and Prevention. Daine shares his inspiring story of how he used health and fitness to transform his life, his relationships, and his business. While the podcast often focuses on the tech and equipment side of the fitness industry, Adam beli…
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Franchise Sales Secrets Audiobook - Chapter 4 - Create Perceptions You Want Others to Have About You and Your Franchise
50:58
50:58
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In this chapter, I discuss ten of the best marketing principles and numerous marketing tactics you can use to increase sales and beat your competitors. I discuss how to dominate market squares instead of focusing on individual market pieces or products, nine of the most common marketing mistakes, fourteen distinct marketing strategies you must impl…
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Financial Fitness, Business Financing and Growth with Jonathan Fodera
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29:51
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29:51
In episode 6 of Fix Your Gym, Adam Niffen welcomes Jonathan Fodera, CEO at Integrated Business Financing to discuss the importance of business credit and financing in the fitness industry. They share how their mutual connection introduced them and how Integrated Business Financing has helped them with equipment purchases, lines of credit, and build…
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AI in the Newsroom: Practical Uses for Today's Journalists with Dan Grech (LNM Episode 25)
51:53
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Dan Grech joins host Tim Regan-Porter again to explore the practical applications of AI in journalism. This episode delves into how AI tools are currently being used in newsrooms to free up time for journalists and better service audiences. The conversation highlights the potential of AI to influence storytelling and marketing, its impacts on journ…
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Reinforcing Your Gym, Company Culture, and Fitness Industry Trends with Dustin Bogle
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27:40
In episode 5 of Fix Your Gym, Adam Niffen welcomes guest, Dustin Bogle, as they share their insights and experiences, shedding light on the challenges of staying connected in a world driven by technology. They highlight the potential negative impact of technology on interpersonal relationships and suggest that there may be a divide between those wh…
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Franchise Sales Secrets Audiobook - Chapter 3 - Focus on What You Can Control to Produce Results
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In this chapter, I talk about one of the biggest traps that small business owners, emerging franchisors, and beginning franchisees fall into which is that they focus on what is happening to them and external problems in their industry (that they don't have a lot of control over). I discuss five things that you should spend more time on that you can…
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Ep#297 Taking Martial Arts To The World (ft. Matt Fiddes And Ryan Canavan, Matt Fiddes Martial Arts)
28:19
28:19
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Today on Eden Exchanges, our Digital Marketing Account Manager, Kirstie Dinning, spoke with Matt Fiddes and Ryan Canavan from Matt Fiddes Martial Arts.Listen as they discuss how Matt Fiddes became one of the most notable names in martial arts globally, spending time as Michael Jackson’s bodyguard and the lessons learnt from the pop icon, how they h…
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Franchise Sales Secrets Audiobook - Chapter 2 - Avoid Mistakes
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In this chapter, I discuss seven mistakes that franchisors make and what you can do about them to ensure continual growth and expansion of your franchise. Most people don't like to confront their weaknesses, but simply ignoring them doesn't make them go away. In fact, it often accelerates the problem until the pending crash becomes even greater. If…
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Collaborative paths to sustainability for ethnic media with URL Media’s Sara Lomax and S. Mitra Kalita
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In this candid discussion, Sara Lomax and S. Mitra Kalita, co-founders of URL Media, delve into the network's mission to support and empower independent media serving Black and Brown communities. Now in its fourth year, URL Media aims to address the gaps and challenges faced by these media entrepreneurs, focusing on enhancing reach, expanding reven…
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Ep#296 Keeping People Moving With Motobility (ft. Nat Darbyshire, Director At Motobility)
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Today on Eden Exchanges, our Digital Marketing Specialist, Ben Madden, spoke with Nat Darbyshire, who is the Director at Motobility.Listen as Nat discusses how he decided that Motobility was the right business for him, why now is the right time for Motobility to enter the world of franchising, how Motobility works with the NDIS, what Motobility loo…
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Sweat, Screws and Success - Fitness Equipment Service Industry with Scott Jennings from Service RX
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In episode 4 of Fix Your Gym, Adam Niffen welcomes his guest, Scott Jennings, as he shares his insights on personal development and the growth of the service side of the industry. They underscore the significance of finding a mentor or influencer who aligns with one's values as they emphasize the importance of unity, alignment, and personal develop…
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Ep#295 Transforming Aussie Health (ft. George Saragas, Director, Over 40's Transformation Centre)
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Today on Eden Exchanges, our Digital Marketing Account Manager, Kirstie Dinning, spoke with George Saragas, who is the Director at Over 40's Transformation Centre.Listen as George discusses how he and his wife discovered a gap in the fitness market, how he and his wife used their knowledge of health, fitness and nutrition to create Over 40’s Transf…
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Ep#294 A New Way To Value Your Business (ft. Paul Resch, CEO/Founder Of Valutico)
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Today on Eden Exchanges, our Managing Director, Dhanush Ganglani, spoke with Paul Resch, the Founder and CEO of Valutico, the world's leading provider of web-based company valuation tools.Listen as Paul shares why he started Valutico, how Valutico helps business buyers and sellers save time and money, the importance of getting a reliable and accura…
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Champ Talk & Mixed Martial Arts with Branden Hudson
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In episode 3 of Fix Your Gym, Adam Niffen interviews Branden Hudson, owner of SBY MMA and Fitness in Salisbury, Maryland. Branden shares his journey of starting off as someone looking to lose weight and eventually getting into Mixed Martial Arts (MMA) in his thirties. The conversation highlights the intense workouts that drew Branden to the sport a…
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Franchise Sales Secrets Audiobook - Chapter 1 - Chart Your Course for Success
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In Chapter 1 of Franchise Sales Secrets, I share six challenges with franchise pitches, promotions, and presentations and talk about how you can overcome them to flood your calendar with more candidates who are ready to buy your franchise now. I also share five fundamental areas that all franchisors and franchisees should pay attention to if they w…
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