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How TAPinto's franchise model powers local newsrooms with CEO Michael Shapiro
Manage episode 418417478 series 3560277
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In this episode, Michael Shapiro, founder and CEO of TAPinto, delves into his innovative franchise model for local news. He shares insights on how TAPinto helps local news publishers focus on local content and advertising by handling backend services like billing, technology and graphic design. Shapiro highlights success stories from various franchisees, discusses their new licensing option for non-franchisees, and explores the challenges and opportunities in local journalism. As newsrooms are spread thin and the industry increasingly looks to shared services models, TAPinto’s approach to providing services offers lessons well beyond their franchisees.
Links:Mentioned
Recommendations:
Variety of national media:
Washington Post: washingtonpost.com
CNN: cnn.com
Fox: foxnews.com
New York Times: nytimes.com
Local news
For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com.
Past guests on the Local News Matters podcast include: Kenny Katzgrau (redbankgreen and Broadstreet), John Garrett (Community Impact), Shannon Kinney (Dream Local Digital), Larry Ryckman (The Colorado Sun), Frank Mungeam (Local Media Association), Kelly Ann Scott (Alabama Media Group), Sara Lomax and S. Mitra Kalita (URL Media), Elizabeth Hansen Shapiro (National Trust for Local News), Mike Rispoli and Richard Young (via When the People Decide), Sarabeth Berman (American Journalism Project), Rabbi Hillel Goldberg and Shana Goldberg (Intermountain Jewish News), Lyndsay C. Green (via The Journalism Salute), Rashad Mahmood and Mark Glaser (New Mexico Local News Fund), Christian Vanek and Barbara Hardt (The Mountain-Ear), Dan Grech (BizHack), Zack Richner (Easy Tax Credits), Tracie Powell (Pivot Fund), Dan Oshinsky (Inbox Collective), Linda Shapley (via What Works), Yehong Zhu and Jake Seaton (Zette, Column), Charity Huff (January Spring), Joaquin Alvarado and Dave Perry (Aurora Sentinel), Steve Waldman (Rebuild Local News), Maritza Félix (Conecta Arizona), Michael Bolden (American Press Institute), Jeff Roberts and Corey Hutchins (CFOIC, Colorado College), Eve Pearlman and Erica Anderson (Spaceship Media), Jennifer Brandel (Hearken, Democracy SOS), Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh (Sopris Sun).
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