Best Greenbook Podcasts (2024)

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109 — Unlocking Market Potential through White Space with Tulika Chikersal 37:41

4h ago37:41

37:41

How do leading companies turn market insights into innovative products that resonate with consumers and drive long-term success? In this edition of the Greenbook Podcast we join you live from IIEX North America, host Karen Lynch welcomes Tulika Chikersal, the global lead for innovation insights at Post. Tulika shares her journey from agency roles a…

1
Do You Believe The Cause Of Death on Your Loved One's Death Certificate is Accurate? A New Law in Maryland Changes Things 31:46

3h ago31:46

31:46

The Katherine Morris Death Reclassification Act is a trending new law in Maryland, which changes how medical examiners report misstated information on death certificates. Guest Delegate J. Sandy Bartlett shares her success in the 2024 Maryland General Assembly in getting a new law passed aimed at correcting injustices. Cause of death is important f…

1
Maryland Legislative Black Caucus; 2024 General Assembly Legislation, Guest Delegate Jennifer White Holland 34:15

6h ago34:15

34:15

How long has the Maryland Legislative Black Caucus existed, and why is it the largest black legislative caucus in the country. These questions are answered on today's podcast, Being Well Informed. Delegate Jennifer Holland White takes us through the progress made in the 2024 Maryland General Assembly from fully funding the landmark education Bluepr…

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Arts and the Law; How has AI Impacted Artists?Guest Sammetria Goodson Arts Lawyer 33:48

7h ago33:48

33:48

Arts and the Law are discussed. Guest Attorney Sammetria Goodson discusses why a curator needs an attorney and her unique work and client base when representing visual artists and the like. She emanates from North Dallas, and does work on the East Coast. We also address AI and how intellectual property has changed over the years. Being Well Informe…

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108 — MRX Pulse Check: Unpacking IIEX North America 2024 with Karen Lynch & Lenny Murphy 25:52

4h ago25:52

25:52

Step into the forefront of innovation with key takeaways from IIEX North America 2024 In this episode of The Greenbook Podcast, join hosts Karen Lynch and Lenny Murphy as they dive into the vibrant happenings at IIEX North America 2024. Karen, who attended the event, shares her experiences of the energetic atmosphere, driven by a mix of familiar fa…

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Episode #115: London Brinkman - Qualitative Researcher, Vocalist, Award-Winning Body Builder 32:26

3d ago32:26

32:26

London Brinkman is one year out of school as a Qualitative Market Research Analyst and my colleague at MarketVision Research. While working a project together, I learned she is also the lead singer for a notable cover band in Cincinnati. But not only that, she is an award-winning body builder! London discusses her decision to shift her career focus…

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Episode #114: Nicholas Jayanty - Award-Winning Film Producer, UX Researcher for IBM Red Hat 32:30

3d ago32:30

32:30

Recorded live on the Purple Stage at the IIEX conference in Austin, TX on April 18! Nicholas Jayanty, Principal User Experience Researcher at IBM’s Red Hat, traces his path from making sketch comedy pilots on MTV to producing award-winning films to researching and designing digital user experiences. Nicholas contrasts the supply chains of the indep…

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107 — Packaging, Innovation, & Launching Insights at Olly with Liz Raukohl 39:20

15d ago39:20

39:20

How does Olly use consumer insights to craft products that stand out in the crowded wellness market? In this episode of the Greenbook Podcast, host Karen Lynch interviews Liz Raukohl, Director of Insights at Olly—a vibrant vitamin and supplement brand celebrated for its consumer-friendly and innovative packaging. Liz shares her career journey from …

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Episode #113: Wes Michael - Founder & CEO of Rare Patient Voice, Amateur Jingle Writer/Singer 24:23

10d ago24:23

24:23

Wes Michael is the founder and CEO of Rare Patient Voice, a 10-year old firm who empowers patients and caregivers to share their voices with the companies working to better their lives with new products, devices, and treatments. [To date, RPV has paid out over $13M in incentives to patients and caregivers – wow!!] Wes started RPV after a successful…

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106 — Charting the Conjoint Frontier: Steve Cohen's Legacy in Market Research 44:53

22d ago44:53

44:53

How did conjoint analysis revolutionize market research? In this episode of the Greenbook Podcast, host Lenny Murphy interviews Steve Cohen, founder and CEO of In4mation Insights and a notable figure in market research. Steve recounts his pioneering work in developing methodologies like choice-based conjoint and MaxDiff, detailing his career from e…

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Renaming the Key Bridge in Baltimore, Maryland and Choptank River Bridge in Cambridge, Maryland 29:15

20d ago29:15

29:15

We delve into the discussion of renaming the Key Bridge in Baltimore, Maryland to the Parren J. Mitchell Bridge. Caucus of African American Leader Elder Charles James joins us for a lively discussion on what others are saying about the renaming of this bridge and also the Choptank River Bridge to honor the legacy of the late Gloria Richardson, one …

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Episode #112: Sue Collin - SVP at RTi Research, Quant to Qual Switcher, Mixed Media Artist 33:41

20d ago33:41

33:41

Sue Collin is one of those rare people who has spent her entire career with one organization. Her first job was with a research company called Directions for Decisions which was later acquired by RTi Research where she has been ever since. But while the company has remained the same, Sue’s career has done anything but. After years of applying her q…

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105 — Paths Unseen: Tracing Future List Honoree Belinda Brown's Career in MRX 32:48

22d ago32:48

32:48

Unexpected paths often lead to the most rewarding destinations In this enlightening episode of the Greenbook Podcast, host Karen Lynch is joined by 2024 Future List Honoree Belinda Brown, Director of Marketing and Business Development at Gazelle Global. Belinda shares her journey from aspiring clinical psychologist to influential market researcher,…

1
Episode #111 Open Mic: Priscilla McKinney Discusses Her Book, "Collaboration is the New Competition" 40:14

24d ago40:14

40:14

On Episode #34, Priscilla McKinney from Little Bird Marketing shared her story of growing up in a family singing troupe. In this episode, we invite her back to the Rock n’ Roll Research Podcast to discuss her book, “Collaboration is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind.” Pris…

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Bishop Troy Barnett, The Legacy of Apostle Leroy H. Cannady, Part II 25:48

27d ago25:48

25:48

Pastor Troy Barnett shares more about Saturday, June 1, 2024 at 2 pm at the Reginal Lewis Museum in Baltimore, Maryland. Parts I and II of the Legacy of Apostle Leroy H. Cannady, Sr. will be shared for all to see. Being Well Informed is an educational podcast designed to educate listeners of current topics. It is aired on You Tube, iHeart Radio, Ap…

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104 — Science, Surveys, and Stories: Maria Muccioli on Revolutionizing Patient Care 31:40

1M ago31:40

31:40

The human element of research is vividly brought to life in the realm of healthcare and patient data. In this episode of the Greenbook Podcast, host Lenny Murphy engages in an inspiring conversation with Maria Muccioli, one of the honorees on the 2024 Greenbook Future List. Maria shares her captivating journey from her early days in Russia to her r…

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Episode 50 (RIP Joe Flaherty/ Trump Relates to Black People/Good Times 2024) 1:13:32

1M ago1:13:32

1:13:32

**RIP Joe Flarety**, **Trump Relates to the Blacks**, **The Acolyte Trailer**, **La Cervasa Cristal**, **Better than Us**, **Ghostbusters Frozen Empire**, **RoadHouse 2024**, **Dune Part 2**, **Good Times Netflix**By The Canadian Bacon Podcast

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103 — The Next Wave: Empowering Market Research's Emerging Talents with Colson Steber 36:02

1M ago36:02

36:02

How can nurturing emerging talents catalyze groundbreaking innovations? In this enlightening episode of the Greenbook Podcast, Lenny Murphy sits down with Colson Steber, Co-CEO of Qlarity Access, to explore the remarkable evolution from Communications for Research to the rebranded powerhouse Qlarity Access. As proud sponsors of the 2024 Greenbook F…

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102 — Changing Lenses: Reframing Research for Deeper Insights and Wider Impact with Jasmin Goodman 33:22

1M ago33:22

33:22

From the ivy-covered walls of academia to the front lines of societal impact, discover how one visionary is translating research into tangible change. Join Karen Lynch in an inspiring conversation with Jasmin Goodman, a trailblazer in qualitative research and a 2024 Future List honoree, on this week's episode of the Greenbook Podcast. Jasmin, the v…

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Episode #110: Mark Earls - Insights Iconoclast, Best-Selling Author, Ska Band Frontman 1:06:32

1M ago1:06:32

1:06:32

Mark Earls, The HERDmeister, shares his story of how he went from European tour guide to being labeled the market research industry’s “public enemy #1.” We have a wide-ranging conversation on how people really make decisions, the freedom to experiment in the insights world, predicting multiple futures, how brands grow, being clear in your terminolo…

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101 — Nourishing Joy: How General Mills Infuses Happiness into Food with Matt Thell 36:01

2M ago36:01

36:01

What does that cheesy, orange dusting on Cheetos do for our system 1, system 2 thinking? In this engaging episode of the Greenbook Podcast, Matt Thell, Senior Strategy Manager of Global Marketing and Organization at General Mills, shares insights into the Nourishing Joy project, which aims to integrate joy into adult food consumption. Delving into …

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Episode #109: Jeffrey Porter - UTA MSMR Student, Lockheed Martin Intern, Shredding Guitarist 36:14

2M ago36:14

36:14

Jeffrey Porter will graduate from the UT Arlington MSMR program in December of this year. In addition to his studies, he is keeping extremely busy with an internship in financial data analysis with Lockheed Martin. But there’s more to Jeffrey than insights. He has maintained a nice side hustle of buying and selling vintage video games, timing the m…

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100 — The Melody of Inclusion: Tackling Accent Bias with Aïcha Ly 36:10

2M ago36:10

36:10

What does it take to ensure every voice, regardless of its accent, is valued and heard? In this episode of the Greenbook Podcast, we welcome guest Aïcha Ly, Founder of SITB and Head of Consumer Insights at Opensignal, to discuss the impact of accent bias in professional and personal settings. Aïcha, originally from Senegal and now a strategic insig…

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Episode #108: Kevin Lang - Sr. Sales Rep at Greenbook, Drummer, MR Jam veteran 26:02

2M ago26:02

26:02

Kevin Lang is a recently minted Senior Sales Representative at the mighty research media company Greenbook, home of the GRIT Report, the IIEX conference series and “The Exchange” podcast with Lenny Murphy and Karen Lynch. While he got his start in the insights industry with Civicom, many people know Kevin from his involvement in the “MR Jam,” provi…

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99 — Innovating at the Edge: A Visionary Leap into Tomorrow with Kyle Nel 39:35

2M ago39:35

39:35

How does one navigate the delicate dance between groundbreaking innovation and the practical realities of bringing those ideas to life? In this week's episode we sit down with innovation powerhouse Kyle Nel, whose remarkable journey has taken him from leading Innovation at Lowe's Home Improvement, pioneering VR/AR, and launching 3D printers into sp…

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98 — Data-Driven Disruption: Athletic Brewing's $500M Triumph with CEO Bill Shufelt 30:08

3M ago30:08

30:08

What can we learn from this $500M NA Beer company? In this episode of the Greenbook Podcast, Bill Shufelt, co-founder and CEO of Athletic Brewing, shares the inspiring journey and vision behind his non-alcoholic craft beer company. From a personal lifestyle choice sparking a groundbreaking business idea to the company's swift rise in the non-alcoho…

1
Episode #107: Dave McCaughan - Asia-Based Brand Strategist, Former Librarian, Bibliosexual 50:54

2M ago50:54

50:54

Dave McCaughan has long been a leading light on all things brand strategy, research and insights in Asia, having spent nearly 30 years in strategic planning and executive roles at McCann Worldwide all over the region. He has also long given his time back to the research industry through associations like ESOMAR and Greenbook among others. Dave shar…

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Episode 49 (Super Bowl LVIII Halftime Show & Trailers/Madame Web/Bob Marley: One Love Reviews) 1:06:53

3M ago1:06:53

1:06:53

The Canadian Bacon Podcast 02/19/24By The Canadian Bacon Podcast

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Episode #106: Aryn O'Donnell - VP of Corporate Services at Fieldwork, Former Musical Theater Performer 20:43

3M ago20:43

20:43

Aryn O’Donnell is VP of Corporate Services at Fieldwork, known by many to be one of the most trustworthy and engaged qualitative research partners in the industry. But what many people don’t know about Aryn is that the first paycheck she ever drew was for a role she played in musical theater. Aryn and I discuss her theater days, the value of backro…

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97 — The Price of Precision: Exploring Costs and Quality in Surveys with Karine Pepin 37:04

3M ago37:04

37:04

At an average of $0.72 per hour for survey participants, what does this mean for the quality of your data and the insights you depend on? In this episode of the Greenbook Podcast, we sit down with Karine Pepin, a standout author and market research aficionado, to explore the intricacies and challenges of data quality in the industry. With a rich ba…

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Episode 48 (We're Back...Harder/RIP Matthew Perry/Oscar Predictions) 1:17:29

3M ago1:17:29

1:17:29

On this Episode Munish and Kev catch up with each others lives, we dscuss some current topics, Kev talks about the 2024 oscars and his predictions, we watch the **The Ministry Of Ungentlemanly Warfare (2024) ** trailer, plus much more We hope you enjoy the latest episode please follow us and share the podcast…

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96 — Back to the Futurist: An Insights Journey Beyond Tomorrow with Ari Popper 39:39

3M ago39:39

39:39

What do futurists see on the horizon? A world where imagination and innovation converge to create tomorrow's reality. In this episode of the Greenbook Podcast, we sit down with Ari Popper, the founder and CEO of SciFutures, to explore the intriguing intersection of science fiction and corporate innovation. Popper delves into the unique approach of …

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Losing a Spouse. What Next? Guest: Elder Valerie Watson 25:40

3M ago25:40

25:40

We discuss the expected and unexpected things that happen when losing a spouse. Elder Valerie Watson of Transformation Church of Jesus Christ, Baltimore shares details of what it is like and how life has changed for her. Listeners are given an in depth view of how your relationship with family changes. Being Well Informed airs weekly on all major p…

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Reparations Now; Reparation Grants are Here in Maryland; Guest Rev. R. Callender 25:47

4M ago25:47

25:47

Reparation grants are here in Maryland, thanks to the hard work of the Episcopal Diocese of Maryland. The Episcopal Diocese of Maryland began with $1 million dollars in seed money. Now grants opportunities are available. The deadline is February 24, 2024. The call for reparations is not ignored. Our guest Rev. R. Callender shares with us where this…

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95 — Versatile Visions: Bridging Ads, Research, and Academia with Mark Truss 40:50

4M ago40:50

40:50

Personalized advertising: a boon or a bane in the AI era? In this episode of the Greenbook Podcast, we are joined by Mark Truss, Chief Research Officer at VML, who shares his journey from vendor research to advertising agency work, highlighting the distinct methodologies of each sector. Mark discusses the evolving landscape of analytics and researc…

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94 — Endurance and Insight: Research Resilience with Ray Poynter 45:53

4M ago45:53

45:53

What do ultramarathons and market research have in common? In this episode of the Greenbook Podcast, we sit down with ESOMAR president, Ray Poynter, who shares his intriguing journey from a computer programmer in to a forerunner in online and social media research. Ray discusses the significant industry shift towards more in-house client research, …

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Episode #105: Steve Portigal - User Research Expert, Author, Rolling Stones Enthusiast 37:35

4M ago37:35

37:35

Steve Portigal of Portigal Consulting has been doing User Research since the days our software all came in a box. He has written a seminal book on the topic, “Interviewing Users: How to Uncover Compelling Insights,” recently released in a 2nd edition available through Rosenfeld Media. Steve shares his journey from the nascent years of user research…

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Trash Talk: Anti-Obamalore and Race in the 21st Century: Guest Professor Patricia A. Turner 36:52

4M ago36:52

36:52

Being Well Informed discusses Author Patricia A. Turner's book, Trash Talk: Anti-Obamalore and Race in the 21st Century. The author also headed the Arthur Ashe Legacy Project at UCLA. We delve into why former President Obama is still the target of conspiracy theories. The book covers the time period 2004 through 2022, the year of publication. Being…

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93 — Riding the Waves of Technological Hype: A Market Research Journey with Edward Appleton 44:07

4M ago44:07

44:07

As waves of technological hype crash upon the shores of the market research industry, how do we navigate the promises of revolution while maintaining a healthy skepticism? In this episode of the Greenbook Podcast, we are joined by Edward Appleton, who discusses the impact of technology, and the enduring importance of human skills in interpreting da…

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Episode #104: Travis Miller - VP at PureSpectrum, Metal/Punk Drummer 25:33

4M ago25:33

25:33

It was in college where Travis Miller first made an impact with research by helping the city of Thousand Oaks, CA design a new mall expansion. With an introduction like that, it is no wonder Travis pursued a career in market research. Travis started his career with JD Power and today is VP, North America sales for PureSpectrum, a GRIT Top 50 insigh…

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92 — Beyond the Surface: Navigating the Depths of User Research with Steve Portigal 42:51

4M ago42:51

42:51

What does it take to turn conversations into compelling user insights? In this engaging episode of the Greenbook Podcast, esteemed user researcher and author Steve Portigal joins us to discuss his book "Interviewing Users: How to Uncover Compelling Insights." He delves into the evolution of user research, highlighting the critical distinction betwe…

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91 — Best Of: Qualitative 2.0: Exploring the Role of Generative AI and Synthetic Audiences with Isaac Rogers 47:29

5M ago47:29

47:29

As we head into 2024 we wanted to revisit an audience favorite from this past year! How will generative AI and synthetic audiences shape the landscape of qualitative research? In this episode, President of Sago, Isaac Rogers joins us to explore the changing face of qualitative research and the need for more engaging and innovative research designs.…

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Episode #103: Brian Zimmerman - Expert Insights Business Developer, Shreddin' Guitar Player 27:15

5M ago27:15

27:15

Brian Zimmerman is an expert at one of the toughest roles in the research industry: prospecting and business development for research suppliers. Companies in insights really struggle with this and Brian steps in and fills that gap. The music bug bit Brian early when his grandfather introduced him to guitar at age 3. Music has been a constant passio…

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90 — A Year In Review: A Recap of Consumer Insights in 2023 with Jenn Mancusi 43:55

5M ago43:55

43:55

What did we see in 2023, and what can we expect in 2024? In this week’s episode, we’re excited to welcome Jenn Mancusi for an comprehensive exploration of the past year in the market research industry. We delve deep into the critical shift from internal to customer-led KPIs and discuss the increasing need for customer-centric approaches. Join us as…

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89 — The Researcher's New Toolkit: Navigating Future Trends with Clorox’s Anna Conte 33:38

5M ago33:38

33:38

Hear from one brand side leader who is strengthening her research with AI. In this week's episode our guest, Anna Conte, Associate Director of Human Insights at Clorox Canada, joins us for an insightful exploration tailored for market research professionals. We kick off the episode by diving into Anna's extensive background in psychology and her im…

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Episode #102: Joe Emery - Comms Research Expert, Lead Vocals/Guitar for The Ugly Beats 32:39

5M ago32:39

32:39

Joe Emery started on the bottom rung of a political consulting firm when he was hired as a runner right out of school. He learned from some of the greats like Mark McKinnon, host of Showtime’s ‘The Circus,’ and famed political commentator, Paul Begala, before founding his own firm in 2020, Emery Research, where he focuses on insights supporting com…

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88 — QRCA's Leap into AI-Driven Research with Lauren Isaacson 40:05

6M ago40:05

40:05

How does AI change the game for qualitative research? Join us in this episode as Lauren Isaacson, president of the QRCA, guides us through the evolving landscape of qualitative research in the age of AI. Lauren discusses the irreplaceable role of qualitative researchers in capturing insights beyond AI's reach, the synergy between UX and qualitative…

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Episode #101: Eric Hall - Insights/Cat Man Expert, Instagram Influencer, Off-Road Motorcycling Enthusiast 25:28

5M ago25:28

25:28

You probably know Eric Hall from his career as an insights and category management expert, currently with Boehringer Ingelheim, the world’s largest privately held pharmaceutical firm, and previously with companies like Allergan, Coors, Kellogg’s and Nestle. But do you know that Eric is an Instagram influencer with corporate sponsorships and a die-h…

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Episode #100: Music Battle - Survey Respondents Adjudicate! (with Leigh Kessler from Mercury Analytics) 58:10

5M ago58:10

58:10

For this special 100th Episode of the Rock n’ Roll Research Podcast, I go mano-a-mano with Leigh Kessler, VP of Mercury Analytics, former professional comedian and current country singer. Leigh and I each perform the classic, “Angel from Montgomery” by John Prine – who did it better? A quantitative gen pop audience of dial-testers renders their ver…

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87 — GRIT Report in Focus: Forsta's Take on a Tech-Driven Future 45:13

6M ago45:13

45:13

What does the GRIT report tell us about the next big leaps in MRX? In this episode of the podcast, Manny Rodriguez and Anthony Samarasekera from Forsta join us for an in-depth conversation about market research trends and challenges, as highlighted in the Greenbook GRIT report. They delve into the impact of artificial intelligence (AI) and technolo…

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