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Episode #105: Steve Portigal - User Research Expert, Author, Rolling Stones Enthusiast

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Manage episode 396345132 series 2992593
Content provided by Matt Valle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Valle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Steve Portigal of Portigal Consulting has been doing User Research since the days our software all came in a box. He has written a seminal book on the topic, “Interviewing Users: How to Uncover Compelling Insights,” recently released in a 2nd edition available through Rosenfeld Media.

Steve shares his journey from the nascent years of user research through today and his take on where user research is headed. We discuss his book and how studying creative writing has informed his approach. Steve also tells the story of building a community of Rolling Stones enthusiasts – pre-World Wide Web! - that is still alive and kicking (just like Keith Richards).

[Visit rosenfeldmedia.com to find Steve’s book and use the code ‘rocknroll’ for a 20% discount \m/]

  continue reading

117 episodes

Artwork
iconShare
 
Manage episode 396345132 series 2992593
Content provided by Matt Valle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Valle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Steve Portigal of Portigal Consulting has been doing User Research since the days our software all came in a box. He has written a seminal book on the topic, “Interviewing Users: How to Uncover Compelling Insights,” recently released in a 2nd edition available through Rosenfeld Media.

Steve shares his journey from the nascent years of user research through today and his take on where user research is headed. We discuss his book and how studying creative writing has informed his approach. Steve also tells the story of building a community of Rolling Stones enthusiasts – pre-World Wide Web! - that is still alive and kicking (just like Keith Richards).

[Visit rosenfeldmedia.com to find Steve’s book and use the code ‘rocknroll’ for a 20% discount \m/]

  continue reading

117 episodes

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