))
Let’s be honest, creating, building, and growing a salon business and salon brand is not for the faint of heart. It takes passion, purpose, courage, and an insane commitment to make it through the highs and lows, the failures and successes. As a Chief Awesomeness Empowerer and Context Creator at Passion Squared, Nina L. Kovner experiences these stories daily working with our salon owner clients and beauty community. Now it’s time for you to hear the good, the bad, and the ugly behind what it ...
…
continue reading
The PhorestFM podcast celebrates fresh perspectives and ideas on topics such as business management, marketing, retaining and motivating teams and generating new revenue streams. Episodes air weekly, sharing inspiring stories from the salon floor.
…
continue reading
1
ENCORE EPISODE: What To Do When Your Salon Business Is Slow
26:37
26:37
Play later
Play later
Lists
Like
Liked
26:37
Originally aired January, 31, 2024 In this episode, Nina shares some thoughts about the 'everyone is slow' narrative being shared on the salon industry socials. The fact is, not everyone is slow, busy, sad, happy, or anything. This is another example of black-and-white thinking, coupled with remembering the algorithms can be deceiving and distracti…
…
continue reading
1
Nina L. Kovner on Overcoming Codependency: Building Stronger Leadership and Healthier Boundaries (Rerun, Part 2)
37:31
37:31
Play later
Play later
Lists
Like
Liked
37:31
[291] Do you tend to avoid tough conversations or feel like you're walking on eggshells, over-explaining and justifying everything? Are you feeling resentful or passive-aggressive? If you're a people-pleaser, an empath, or a joy seeker, this 90-minutes-part-rerun-part-new episode unpacks the damaging effects of codependency patterns on leadership a…
…
continue reading
1
Nina L. Kovner on Overcoming Codependency: Building Stronger Leadership and Healthier Boundaries (Rerun, Part 1)
53:00
53:00
Play later
Play later
Lists
Like
Liked
53:00
[290] Do you tend to avoid tough conversations or feel like you're walking on eggshells, over-explaining and justifying everything? Are you feeling resentful or passive-aggressive? If you're a people-pleaser, an empath, or a joy seeker, this 90-minutes-part-rerun-part-new episode unpacks the damaging effects of codependency patterns on leadership a…
…
continue reading
1
Salon Owner Insights: Stacey Rackham of Mint Hair Crafting Salon + Melt Head Spa
30:27
30:27
Play later
Play later
Lists
Like
Liked
30:27
In this episode, Nina welcomes back Stacey Rackham, leader and owner of Mint Hair Crafting Salon in Ferndale, Michigan. They dive right into Stacey's new concept, Melt, which focuses on scalp care and head spa experiences inspired by Japanese wellness techniques. Stacey discusses her journey of creating the Melt head spa experience, the challenges …
…
continue reading
1
James Parnell on Conscious Productivity: Rethinking Time, Energy and Fulfillment (Rerun, Part 2)
42:27
42:27
Play later
Play later
Lists
Like
Liked
42:27
Productivity isn't just about finding more time; it's about better allocating the time we have. In part two of this episode with James Parnell, Founder of the Wellbeing Gym, we explore ways to leverage neuroscience and circadian rhythms for enhanced alertness, deep thinking and, ultimately, a more fulfilling life away from the concept of "Total Wor…
…
continue reading
1
James Parnell on Conscious Productivity: Rethinking Time, Energy and Fulfillment (Rerun, Part 1)
49:04
49:04
Play later
Play later
Lists
Like
Liked
49:04
Making meaningful progress towards goals shouldn't come at the expense of living a fulfilling life. And yet, far too often, we find ourselves stressing over how there are never enough hours in the day. Either that or we succumb to the endless cycle of procrastination. Now, what if there was a way to unlock your true productive potential without sac…
…
continue reading
1
The Year of Perspective for The Salon Industry: Adapting to New Salon Realities
33:49
33:49
Play later
Play later
Lists
Like
Liked
33:49
In this episode, Nina revisits the January 2024 episode on perspective for the salon industry, and reflects on significant global and consumer trends impacting the salon industry from 2023 to 2024, emphasizing the importance of providing care, building trust, and creating value for salon clients. We dive into topics ranging from customer psychology…
…
continue reading
1
Katie Godfrey on Franchising as a Strategy for Growth (Rerun)
29:10
29:10
Play later
Play later
Lists
Like
Liked
29:10
Through a candid conversation highlighting some of the complexities of growing a business in the salon industry, discover why franchising might be the growth strategy you need. Contrasting the traditional method of opening multiple locations with real-life examples and Katie's own experiences, this episode rerun digs into the specifics of what make…
…
continue reading
1
Erin Raber on Pin-Up Curls’ Transformative Journey From Slow to Flywheel Growth (Rerun)
45:30
45:30
Play later
Play later
Lists
Like
Liked
45:30
[286] In this episode rerun, salon owner & educator Erin Raber (@theculturecurl) walks us through the evolution of her salon's brand identity, how she redefined her marketing strategy to attract her ideal clientele and the clarity that comes with a focused marketing vision. Pin-Up Curls' transformative journey from slow to flywheel growth is a powe…
…
continue reading
1
Salon Owner Insights: Danielle Green of Radically Curly Salon
30:47
30:47
Play later
Play later
Lists
Like
Liked
30:47
In this episode, Danielle Green, the owner, and creator of Radically Curly Salon, an employment based salon in Las Vegas returns to the pod. We discuss Danielle's recent move to a large salon from a quad salon suite, to accommodate her growing clientele and team. Danielle shares the journey and motivations behind creating the Radically Curly Salon …
…
continue reading
1
Elevated Salon Prices Require Elevated Salon Experiences
15:03
15:03
Play later
Play later
Lists
Like
Liked
15:03
In this episode Nina dives deeper into a recent Reel they shared on the connection between your salon brand, your salon experiences, and your salon prices. When your prices are aligned with the experience you deliver, and you’re attracting salon clients who see value in the experience for the price, you are good. When your salon prices are out of a…
…
continue reading
1
Salon Owner Insights: Kristen Peckich of La Pomponnee Salon
28:35
28:35
Play later
Play later
Lists
Like
Liked
28:35
In this episode, Nina sits down with Kristen Peckich, the owner of La Pomponnee Salon in Pittsburgh, Pennsylvania. We discuss Kristen's 32 years as the owner and leader of an employment-based salon, her unusually low turnover of team members and clients, her salon leadership philosophy, lessons learned, and transitioning from working behind the cha…
…
continue reading
1
Online Discourse and Its Impact on Your Salon Brand and The Salon Industry
20:30
20:30
Play later
Play later
Lists
Like
Liked
20:30
In this episode, Nina revisits a conversation around our collective loss of perspective as an industry thanks to the algorithms on social media feeding into our fears and insecurities by amplifying the most enraging pieces of content. Remember, your content is your marketing, and what you choose to engage with online has a direct impact on your sal…
…
continue reading
1
Kate Owens-Heins on Providing Sensory Safe Services & Creating Trust, Not Trauma
53:03
53:03
Play later
Play later
Lists
Like
Liked
53:03
[277] While the neurodiversity movement has helped pave the way for a lot of changes in how society thinks about autism and other neurological differences, there is still a lot more work to be done. Isolation, exclusion, and loneliness remain all too common experiences for autistic people. In this heartfelt discussion with Kate Owens-Heins, Founder…
…
continue reading
1
Non-Competes, Building Trust and Your Salon Brand
17:15
17:15
Play later
Play later
Lists
Like
Liked
17:15
In this episode, Nina talks about the recent ban on non-compete agreements in the US and why that’s awesome news for the salon industry in creating a positive and supportive environment for your salon team members, focusing on building trust through clear communication, expectations, and shared vision. Nina also talks about how this new ruling is d…
…
continue reading
1
Katie Lowndes & Rowena Doyle on Boosting Retail Sales with Salon Events & Visual Merchandising (Rerun)
1:03:24
1:03:24
Play later
Play later
Lists
Like
Liked
1:03:24
[285] How might we increase salon retail sales outside of the often go-to opportunities that are upselling clients while they're in the chair and building an online store? From strategies for creating events that don't just charm but convert to finessing product placement through visual merchandising, we explore an array of techniques to not only c…
…
continue reading
1
Generational Discourse: A Tale As Old As Time
20:29
20:29
Play later
Play later
Lists
Like
Liked
20:29
In this episode, Nina share insights on generational discourse drawing from their own experiences as a young hairdresser and marketer, the importance of listening to different generations and their perspectives, and how it applies to both your salon business and life and shares some tips from a blog they wrote in 2013 on how to be a more empathetic…
…
continue reading
1
The Trouble with Comparing Your Salon Brand To The One Down The Street
13:56
13:56
Play later
Play later
Lists
Like
Liked
13:56
In this episode Nina dives into the trouble with comparing your salon brand to the one down the street, revisiting a Passion Squared blog post from 2014 on the importance of having clarity around your own salon brand story, marketing strategy which includes your salon pricing, your business objectives, desired outcomes, overhead, and all the things…
…
continue reading
1
How Salon Clients Find You Online and The Missing Context of Charging Your Worth
20:01
20:01
Play later
Play later
Lists
Like
Liked
20:01
In this episode, Nina dives into a few key actions that can have an immediate impact on your salon business and brand. New salon clients find you via search, whether it be through search engines, voice, AI, referral platforms or the socials. Every word matters, which means your captions are more important than ever. In this episode I share an exerc…
…
continue reading
1
David Barnett on Charging What You’re Worth (Rerun)
32:16
32:16
Play later
Play later
Lists
Like
Liked
32:16
[284] Ever wonder why some salons can charge the big bucks while others struggle to make ends meet? This episode rerun, featuring salon industry coach David Barnett (High Performance Stylist), is a goldmine for owners looking to nail their pricing strategies. We discuss the elusive balance between cost and value, break down how understanding your b…
…
continue reading
1
Let's Catch Up: Repurposing Content, Healthy Boundaries, Walls, Salon Service Discounting And More
19:36
19:36
Play later
Play later
Lists
Like
Liked
19:36
In this episode on the pod, Nina comes to you for a little catch up after being under the weather this month to celebrate Passion Squared's 12th birthday, dive into respurposing content, navigating sick days with salon clients, healthy boundaries vs. walls in your salon business, and some things to consider before discounting your salon services wh…
…
continue reading
1
Hellen Ward on Using KPI Data to Assess Staff Performance (Rerun)
41:56
41:56
Play later
Play later
Lists
Like
Liked
41:56
[283] Although numbers can provide valuable insights into an employee's performance, relying solely on figures can be misleading. Without context, numbers are just numbers. In this episode rerun, hear Hellen Ward (@hellenward), industry-renowned hair and beauty consultant and co-founder of Richard Ward Hair and Metrospa, discuss the power of a lean…
…
continue reading
1
Michael Yost, Dennis Gullo & Neil Ducoff on Purposeful Leadership and Planning Profit by Design (Rerun)
1:02:55
1:02:55
Play later
Play later
Lists
Like
Liked
1:02:55
[282] For thirty years, Strategies has set the paradigm for what it means to build a true "Team-Based" salon, spa, medspa, barbershop, or lash studio. They have helped thousands of owners transition from being reactionary and fearful to confident and thriving business leaders. In this 2-in-1 episode rerun, you'll first hear Michael Yost (President)…
…
continue reading
1
Sonia Magnier on Making Wellbeing a Priority, a Leader's Duty of Care (Rerun)
32:26
32:26
Play later
Play later
Lists
Like
Liked
32:26
[281] Employees all over the world are craving better wellbeing, making it a non-negotiable for businesses to tend to. In this episode rerun, you'll hear Life & Business Wellbeing Coach Sonia Magnier's (@soulfully_sonia) take on how wellbeing and wellness play into how we show up at work, how energy doesn't lie, the importance of holding space for …
…
continue reading
1
ENCORE EPISODE: The $100K Email: Building Care, Trust, and Value with Your Existing Salon Clients
18:24
18:24
Play later
Play later
Lists
Like
Liked
18:24
In this episode, originally aired in June 2023, Nina shares some simple, high-impact ways to show your salon clients you care, build trust, and create more value for them. These simple actions, which have nothing to do with social media or algorithms, can help you retain awesome clients, and help you generate more revenue in the process. Also in th…
…
continue reading
1
Britt Seva on Balancing Vulnerability and Self-Disclosure on Social Media (Rerun)
48:18
48:18
Play later
Play later
Lists
Like
Liked
48:18
[280] Consumers are looking for two-way dialogues and relationships with brands. Still, scaling real-life relationship qualities within vast online communities remains full of complexity. Through the storytelling of personal experiences, this discussion with industry-renowned expert business coach Britt Seva (@brittseva) explores the essence of aut…
…
continue reading
1
Live From the Salon Owners Summit 2024 With Nina Tulio
17:30
17:30
Play later
Play later
Lists
Like
Liked
17:30
Nina Tulio — industry-leading salon mentor — joins podcast host Alex Bélisle-Springer on the day before her keynote at the Salon Owners Summit 2024, which was all about the highs and lows of her career and the five steps leaders need to take to move from a fearful mindset to a confident mindset. Get your tickets to the next Salon Owners Summit now:…
…
continue reading
1
Live From the Salon Owners Summit 2024 With Tom Bentley-Taylor
13:51
13:51
Play later
Play later
Lists
Like
Liked
13:51
Vish, the cutting-edge colour management software, was back as an event partner for the Salon Owners Summit 2024, showcasing how salons can revolutionize colour services in their salon and exhibiting their incredible technology. In this Live From... bonus episode, Tom Bentley-Taylor — Managing Director EMEA (Europe, Middle East & Africa) at Vish — …
…
continue reading
1
Your Salon Social Media Content Is Your Marketing
20:02
20:02
Play later
Play later
Lists
Like
Liked
20:02
In this episode, Nina dives into the connection between your salon brand story and your salon's social media content and shares some simple processes to stay focused on creating content that connects you to the salon clients you wish to serve. If you are looking to streamline your social media content process, build relationships with new clients, …
…
continue reading
1
Live From the Salon Owners Summit 2024 With Fry Taylor
13:55
13:55
Play later
Play later
Lists
Like
Liked
13:55
Fry Taylor — Co-founder and GM of The Green Salon Collective — joins podcast host Alex Bélisle-Springer for a long overdue catch-up ahead of his Salon Owners Summit workshop with Professor Denise Baden on some of the latest solutions coming out of innovative research and organisations for greener salon practices. Get your tickets to the next Salon …
…
continue reading
1
Live From the Salon Owners Summit 2024 With David Meade
16:04
16:04
Play later
Play later
Lists
Like
Liked
16:04
David Meade — award-winning researcher and renowned organisational facilitator, business coach and broadcaster — joins podcast host Alex Bélisle-Springer to share his thoughts on the Salon Owners Summit 2024 event and discuss some of the actionable changes he spoke about on stage in regard to transforming the way we think, act and behave in busines…
…
continue reading
1
Between Alienation and Belonging: Ronan Perceval in Conversation With Alex Bélisle-Springer
1:05:03
1:05:03
Play later
Play later
Lists
Like
Liked
1:05:03
[279] Few introverts can claim to have made a name for themselves by facilitating over 250 podcast conversations, but Alex Bélisle-Springer (@a.belspring) is not your typical introvert. As the Global Content Education Lead at Phorest and resident host of the PhorestFM podcast, Alex has made inspiring contributions to the salon community over the pa…
…
continue reading
