Rhiannon Amber The Equestrian Business Specialist public
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The Equestrian Business Podcast

Rhiannon-Amber - The Equestrian Business Specialist

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The show that talks about business for equestrians! I'm Rhiannon-Amber, multi-nominated for Equestrian Service of the Year, Published in several magazines with my signature business strategies and guest speaker at some of the UK's leading equine colleges. I'll be sharing with you the strategies, the tools and a splash of philosophy building a great equestrian business and delivering it in a no-fluff straight talking dry humoured way!
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I'm thrilled to announce that I've made the number one spot in the Buzzfeed "Best UK Equestrian Podcasts worth listening to in 2024!" It's all because of you guys! Thank you to all my listeners and supporters of the show! I want to talk about all the different ways that I can help you earn more money in your equestrian business! Here's a wee breakd…
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The Equestrian Business Podcast is now ranked as Number 1 in the UK's best equestrian podcasts worth listening to in 2024! This is insane! I can't believe it. It's all thanks you you lovely listeners and your ongoing support! So a huge thank you! I never thought I'd find myself discussing celebrity gossip. It's not me at all! But today I'm discussi…
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This is the episode you didn't know you needed! This week I'm joined by past client Susan Nienaber MSc. The Equestrian Mindset Specialist. Susan is a mindset practitioner and equine behaviour expert. We'll discover the art of "Niksen" which is Susan's native language, Dutch for "doing nothing" We'll also be discussing how sometimes the barrier betw…
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In this episode, I'm sharing why you should be developing some content for your equestrian business and how it can help you beyond just 'adding value to your audience" I've made twice my old annual salaries with nothing but content alone and how you can stand out and maintain an edge in your field, that's right you guessed it... With nothing but co…
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If you've been trying to improve your marketing you've probably had a lot of people talk to you about personal branding, and you've likely thought "WTF is that, why is it important and how can I build one" Today I'll be talking to you all about exactly that, personal branding and how you can improve yours. - A personal brand is your reputation, and…
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Manufacturer disasters, empty trade stalls and months of business stress - Lauren & Josh are the faces behind the industry-disrupting Equiball and they're sharing with us how they've navigated the last 6 months. In this episode of The Equestrian Business Podcast, we delve into the recent supply chain challenges faced by Equiball, the innovative hot…
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Here are some of the fuck ups I made when I started out in business and why they've sent me back. From being scared to invest in business solutions to generally beating myself up mentally and telling myself I'm not good enough, here are the mistakes I made in business and how I navigated through them. The Equestrian Business Podcast is the ultimate…
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Today's episode might ruffle some feathers... Word of mouth isn't a good thing to rely on to gro your business! Yes, you've heard me shout from the roof tops about social proof and trust and yes word of mouth is great for these BUT think of it like this: Do you think sitting around waiting for other people to promote your business is a good busines…
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I started a new company in the last 10 days. It officially launched on Saturday and already I have enquiries coming in! This is because of my expert formula which positions you as a trusted expert and makes people feel like they've known you for years. Today I'll be discussing one of my biggest tips for making sales and effective marketing: STAY RE…
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Today on The Equestrian Business Podcast, Julie Driver tells us how her career as a Pilates instructor came into the equine world. We discuss everything from diversification, and marketing, to velvet rope policies and cutting off dud clients. We also discussed the rather interesting equipment in Julie's studio! If you want to get in touch with Juli…
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Two episodes in one week? What's going on?! Since February has 29 days this year, why not add a special podcast on a special day? I want to talk to you about Fully Bucked, Why I created it, who it's for, why it's coming back. There's some treats and freebies in this episode that you won't find anywhere else online, not even down here in the show no…
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Ever wondered why you're not getting the sales you want? Or do you feel invisible to your ideal client or customer? Maybe you've been putting a load of work into social media marketing but you're not getting the results... Here's why! 1 You're invisible 2 Are you an expert? 3 Your content is boring af 4 You're not using social media properly 5 You'…
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In this episode, I'll be tackling the very common question "What should I charge?" or "What's the going rate?" It's a question I've seen in a lot of Facebook groups recently and I thought I'd share the advice I've been giving to tackle this question. The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd…
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I'm going to tell you exactly how to sell without selling and how to get more clients or customers into your business. Before I even realised what marketing was, I was pretty good at it! Here's how the things I didn't even realise I was doing 10 years ago are still at the core of my refined strategies today. If you ever felt sleazy selling then thi…
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2nd in the UK's best equestrian podcasts! Today we're talking all about how to start your business idea from concept to creation. This episode came about because so many people have said 2024 if the year they are going to start their business, but there'sa few things holding them back. Firstly a lack of knowledge on how to start the business, so I'…
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WARNING! This episode may bruise your ego, call you out and cause you to be wildly successful and stop acting like a hot mess in 2024! I'm taking no prisoners today! This episode covers how to stop moaning, whinging and thinking of yourself as a second-class citizen and start achieving all the things you want to do. The Equestrian Business Podcast …
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2nd in 10 Best UK Equestrian Podcasts! Today on the equestrian business podcast, I'm joined by Helen from Bloomfields. Bloomfields manufacture luxury horseboxes and has quickly become an authority figure in the horse transport world. Helen had a background in marketing before meeting Dean, and together the passion, craftmanship and quality that mak…
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Voted 2nd in "Best UK Equestrian Podcasts" This is one of the first in a mini-series that I want to call the physiotherapy episodes. Today's episode is all about managing overwhelm. You might be overwhelmed if: You're becoming more irritable You're spending more time "doom scrolling" social media You're leaning into vices like alcohol or smoking mo…
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The Equestrian Business Podcast- 2nd in "The best UK Equestrian Podcasts of 2023" To check out the other amazing shows that made the list check the link here This week we're talking financial planning and protecting your future with holistic pension and investment planner, Charlotte Watson from her firm Charlotte Watson Financial Planning. Charlott…
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Second in "Best UK Equestrian Podcasts worth listening to in 2023" I'm so excited to tell you this week I received an email letting me know that The Equestrian Business Podcast was no.2 in the Feedspot Best UK Equestrian Podcasts worth listening to in 2023! You can check out the list here! Thank you to everyone who tunes in each week, I'm so gratef…
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"I don't want to sound salesy!" "When someone asks me about the prize, I completely freeze up. I feel sick" "I worry that someone I know might see it and laugh" "I feel afraid to put myself out there, what if someone thinks I'm a fraud?" "No one will be interested, there's people much better than me..." Genuine things clients have asked for my help…
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The cost of living crisis doesn't have to crush your business! It's time to break this narrative! Today's episode talks about why the cost of living is NOT going to drive your business into the ground, and if it is, its a marketing problem, not a cost of living problem. There have never been more millionaires than there are today. If you are still …
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Today on The Equestrian Business Podcast I'll discuss all of the areas in your business you need to focus on to conduct a successful audit. As this episode is released I will be on the last leg of a flight to Andalusia, Spain and I'm really excited to hear what you guys think. I often hear people say they don't understand which area of their busine…
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Join Sophie and I for part two of How to recruit the right people" If you've ever found yourself saying "You just can't get the staff" these days, it's time to consider what's going on in your business and why staff aren't sticking. Sophie shares practical advice for recruiting the right people, how to save time, money and hire people who love your…
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It's better the hire no one than to hire the wrong one! Today on The Equestrian Business Podcast I'm joined by personal friend, Sophie Westerman. Sophie has 18 years of experience in recruitment for large companies. Sophie explains the ins and outs of how to recruit the right person for your business and make sure the whole process is cost efficien…
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Today on The Equestrian Business Podcast I was joined by Nicola Kinnard-Comedie. Nicola is a business coach and mentor, a Master in Equine Science and a BHSAI-qualified instructor and an experienced stable yard manager having worked in Greece, New Zealand and the UK. Nicola shares the background of marginal gains, and share practical tips on how yo…
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Hello and welcome to another episode of The Equestrian Business Podcast! Today I'm joined by a personal friend and multi-talented entrepreneur - Fran Dixon for part two of "There's no money in horses" Fran wears many different business hats, from helping horses & riders through her work an equine psychology consultant to modelling and advocating fi…
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Hello and welcome to another episode of The Equestrian Business Podcast! Today I'm joined by a personal friend and multi-talented entrepreneur - Fran Dixon Fran wears many different business hats, from helping horses & riders through her work an equine psychology consultant to modelling and advocating financial education for women, Fran is a lady o…
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Hello and welcome to another episode of The Equestrian Business Podcast! I'm so excited to discuss this weeks topic, which is something I've put a great deal of time into studying: Sales psychology. What is sales psychology? Sales psychology is the study of the psychological principles and tactics that influence consumers' buying decisions. It expl…
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Hi everyone! I thought it was time I answer more of your questions to make sure you're getting the most value from the show. I'll be answering questions on time management, marketing and everything in between, so lets dive right into another episode. Didn't get your question answered? Just thought of a new question? Drop me a message or voice note.…
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Risk and compliance can be a confusing part of business, navigating the law and ensuring your business meets regulations is something we have to do as business owners It doesn't have to be a minefield. Today I'm revisited by Genevieve Joyce from Equigate, the all-in-one app for equine professionals and joining us is Katie McCreath, Director of her …
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That's right. You need to be more idle, lazier and take a break. First off I'm sorry for the radio silence! I've been busy with a few bits and pieces I'll explain int he episode! Today's episode is all about: why you don't need to be busy to be productive. How stress is slowly killing you Signs you're suffering from burnout How you can reduce burno…
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I told you it was going to be a controversial one! So I might as well come right out and say it. The Law of Attraction is a dangerous mentality to enter into business with. If you're not familiar: "The Law of Attraction is a philosophy suggesting that positive thoughts bring positive results into a person's life, while negative thoughts bring negat…
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Heads up! This is definitely a feet-up-and-grab-a-cuppa kinda episode because we went DEEP! Lots of clients I speak to feel completely out of their depth with HR, often feeling like "proper business stuff" doesn't apply to them because they work with horses and not in a fancy corporate office... But here's the thing... HR is not optional and it's n…
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I'm just going to come right out and say it. Going viral won't help your business. Getting 100,000 followers won't help your business. If you can't sell to 100 followers, you can't sell to 10,000 followers either! Forget the trending audios, forget going viral. It's time to learn how to write content that sells and build an effective strategy to se…
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She used to be a jockey, now she writes copy! Introducing the wonderful Sarah White, aka The Copy Jockey. Copy is a fancy word for words, specifically the words in your posts, the words on your website, the words on you blogs, ads or as Sarah said "Copy is words that sell" Today we're chatting all about: The three biggest mistakes you're making wit…
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I used to think all this mindset lark was a load of old tosh. "Thinking positively won't make you money!" and I was right, it won't. but it certainly helps! If you want to build a business that doesn't drain your energy, you need to focus on your mindset and be working on yourself constantly Joined by the lady in pink, Tara Best - the mindset & mar…
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Today I had my first-ever guest on the show! I was joined by Genevieve Joyce, owner, founder & creator of Equigate. Equigate is the ultimate all-in-one app for service-based equine practitioners, and it really is the best thing since sliced bread! Today Gen is sharing with us her experiences of being an equine body worker for over 16 years and expl…
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In today's episode we're tackling YOUR questions. I put myself at the mercy of the Instagram stories question sticker and I've had such a tough time picking out the questions I feel will resonate with you guys the most and be of most use to everyone. Please don't be mad if your question didn't get answered (I had about 40 questions!) I'll be in tou…
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As requested on my Instagram story poll- this week is all about avoiding bad clients. You should have a velvet rope policy in your business. This is something all my clients are very familiar with. We put a great deal of time into attracting clients who LOVE what you do and avoiding the ones who feel like a hole in the head. If you must break up wi…
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You wouldn't-build your dream stable yard or barn without a plan... So why treat your business any differently? Even if you're already trading and you don't plan on pitching to investors, you need a business plan to make sure you're working efficiently and working towards and reaching your goals. Is it hard to write one? Yes and no. There's a reaso…
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Marketing, love it or hate it - client acquisition is likely something you need to invest your time into. That doesn't mean that you spam your local equestrian Facebook group with the same copy-paste advert that hasn't you any results the last 20 times you did it, and guess what? It won't get you any results this time either. So what do you need to…
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Go left instead! At some point in your life, you've definitely had a day (or a week) like I've just had. You know those days, you get out of bed, stub your toe on the bedpost, your phone didn't-charge the night before, there's milk in the fridge because your other half had the last of it, you get to the yard and your horse hasn't eaten his net and …
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Warning, this is a tough-love episode, with a few cheesy motivational quotes thrown in. This week we're talking about putting your CEO hat on, holding yourself accountable, and showing up and doing the work! If you don't show up for your business, no one else will! If you want a business that works for you, you're going to have to show up and do th…
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It's my first-ever Podcast! I'm so excited to share it with you! Thank you so much for tuning in. Today we're talking all about how to confidently increase your prices in your equestrian business. A lot of people overthink their prices, and in reality, no one puts that much thought into your prices, baring you and here's a handy little truth... 'Fo…
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