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EP 181 - Sonia Thompson on How Inclusive Marketing Creates Superfans
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Dive into our latest conversation with Fab and guest Sonia Thompson, a seasoned marketer with a passion for cultivating diversity and embracing the needs of underrepresented communities. We're peeling back layers of conventional marketing strategies to reveal why understanding niche consumers isn't just a trend—it's the bedrock of a loyal customer base.
WHAT YOU'LL LEARN 🏫
Dive into our latest conversation with Fab and guest Sonia Thompson, a seasoned marketer with a passion for cultivating diversity and embracing the needs of underrepresented communities. We're peeling back layers of conventional marketing strategies to reveal why understanding niche consumers isn't just a trend—it's the bedrock of a loyal customer base.
WHAT YOU'LL LEARN 🏫
- Uncover the hidden power of catering to niche markets and underrepresented communities a
- Discover the critical importance of inclusivity in the customer experience
- Gain a new perspective on neurodiversity in marketing
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ABOUT OUR GUEST ♥️
Sonia Thompson is an inclusive marketing strategist, coach, consultant and CEO of Thompson Media Group, where she helps companies increase customer acquisition and retention by engaging often-neglected consumer segments. She also writes columns for both Forbes and Inc. where she covers how belonging, inclusive marketing, and remarkable customer experiences fuel growth and customer loyalty. Sonia is also host of the Inclusion & Marketing podcast.
Sonia's website: click here
Sonia's LinkedIn: click here
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