Neerav Bhansali on How Data Needs To Function in Automotive

Amplify - A retail automotive podcast by Reuters Events and ASOTU

Neerav Bhansali is Head of Industry Strategy, Automotive & Mobility for Adobe

Key Takeaways:

• Adobe's presence extends beyond Creative Cloud and Acrobat, encompassing a broad range of solutions in the digital transformation space.
• Adobe's Experience Cloud includes data analytics, content management, personalization, and customer data platforms for digital marketing and customer experience in the automotive industry.
• The automotive industry is experiencing a wave of digital transformation due to external pressures, including disruptive business models like Tesla's.
• Connecting OEMs, dealers, and consumers through technology and data platforms like CDPs (Customer Data Platforms) can improve customer journeys and data governance.
• Clear governance, transparency, and agreed-upon rules between OEMs and dealers are essential for successful data collaboration.
• Technologies like APIs and data-centric platforms help mitigate risks and ensure compliance with legal and business requirements.
• The biggest barrier to widespread collaboration and data utilization in the automotive industry is the lack of urgency and external pressure for immediate change.
• The entrance of new OEMs and external threats can act as catalysts for accelerated digital transformation and collaboration.

This is Amplify, the retail automotive podcast by Reuters Events and ASOTU.

During Automotive Retail USA 2023 in Las Vegas, Paul J Daly and Kyle Mountsier interviewed dealers, OEM representatives, industry partners and more, looking to make the most innovative voices in retail automotive louder.
Sign up for ASOTU Daily Push Back Email
Like and Follow Our Other Podcasts:

• The Automotive Troublemaker
• Auto Collabs
• ASOTU CON Sessions
• In the Dirt w/ ASOTU