))
#54 - Getting Repeat Business with Clif Johnson
Manage episode 413132235 series 3426967
Content provided by Constant Contact. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Constant Contact or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Identifying and understanding who your key customers are is a crucial part of marketing for Clif Johnson, especially if you’re targeting diverse audiences like professionals and consumers.
"You really have to put on kind of two marketing hats. You have to understand the needs of both of those customers and really be able to cater to them in order to effectively market to them,” says Clif.
Once you know your audience, you can start providing them with targeted content with the help of segmentation to enhance marketing efforts.
And while initial sales are important, repeat sales indicate effective relationship management.
On this episode, Clif and host Dave Charest, director of small business success at Constant Contact, dive into the importance of understanding key customers, repeat business, and the role of Constant Contact in their marketing.
👉 Are you a Constant Contact customer with a burning marketing question? Go here for a chance to have your question featured in an upcoming episode.
Resources:
- Top Ecommerce Integrations to Help You Sell More
- Create and manage contact lists
- Create a segment of contact by choosing specific criteria
Meet Today’s Guest: Clif Johnson from Pablo Designs
⚡What he does: Clif is the Director of Global Sales and Marketing at Pablo Designs. Pablo Designs is a manufacturer and distributor of interior lighting that challenges traditional design metaphors. Their mission is to create designs that deepen the relationship between objects, their users, and their environment.
💡 Key quote: “Storytelling sells and engages far better than numbers on a spreadsheet. You can have the best product in the world, but if you're not telling a story around it…you're going to not only lose people's attention, but in many cases, you're probably going to bore them to tears.”
👋 Where to find him: LinkedIn
👋 Where to find Pablo Designs: Website | Instagram | Facebook | LinkedIn
If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.
61 episodes
Share
