))
Innovating E-commerce with Savant Ecommerce Speakers: Kayla Alexander, Nicole Murphy, and Marnie Rabinovitch
Manage episode 418216658 series 3495192
Content provided by Mike Caldwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Caldwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this special episode of "Because Business is Personal," Mike Caldwell and co-host Tara Conway are joined by three distinguished guests: Kayla Alexander, Nicole Murphy, and Marnie Rabinovitch Consky, to discuss innovative approaches in e-commerce.
Key Points:
Introduction of Guests:
- Kayla Alexander: Professional basketball player, author, and co-founder of Tall Size.
- Nicole Murphy: Marketing leader and co-founder of Tall Size, an online marketplace for tall women's clothing.
- Marnie Rabinovitch Consky: Founder of Thigh Society, a company that creates slip shorts designed to prevent thigh chafing.
- Personal Insights:
- Kayla Alexander: Shared her experience traveling to almost every continent thanks to basketball.
- Nicole Murphy: Revealed her brief stint with motorcycle riding.
- Marnie Rabinovitch Consky: Talked about her passion for shuffle dancing, which she picked up during the pandemic.
- Business Challenges and Innovations:
- Marnie Rabinovitch Consky: Discussed overcoming skepticism from investors by believing in her product and addressing a widespread but underserved market need.
- Kayla Alexander and Nicole Murphy: Explained how their personal struggles as tall women inspired the creation of Tall Size and the importance of listening to their community to evolve their business model.
- Pop-up Shops: Tall Size’s innovative approach to offering in-person shopping experiences using QR codes to handle transactions, allowing them to manage logistics efficiently.
- Marketing and Technology:
- Thigh Society: Leveraging paid social marketing and data analytics to understand customer needs and personalize communication.
- Tall Size: Utilizing marketplace technology and creative solutions to offer a wide assortment without holding extensive inventory.
- Advice for Larger Brands:
- Nicole Murphy: Emphasized the importance of renewed vision and scrappiness, encouraging large brands to look at problems from new angles and be open to unconventional solutions.
- Marnie Rabinovitch Consky: Highlighted the need to clearly communicate the problem and solution to customers, suggesting that even large brands should adopt direct response marketing strategies to effectively reach their audience.
To learn more about or attend a Savant Event, please visit: https://www.savant-events.com/
Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.
Discover a wealth of knowledge in our podcast archives at www.becausebusinessispersonal.com.
Stay connected and follow me on social media for more insights and updates:
- YouTube: https://www.youtube.com/@EmpathicMarketing
- Facebook: https://www.facebook.com/themarketingmedic
- LinkedIn: https://www.linkedin.com/in/mikecaldwelll/
- Instagram: https://www.instagram.com/marketingmedic/
Join our community and elevate your marketing game today!
14 episodes
Share
