"I should be writing" is what people say, but they rarely do it. This podcast is designed to help you get past those blocks, whether it's what your teacher told you when you were a kid, to being totally sure you'll never be as good as (FAV AUTHOR) so you might as well quit.
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Content provided by Bryan Collins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryan Collins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How to Become a Content Strategist With Amanda Hand
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Content provided by Bryan Collins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryan Collins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In our latest episode of the Become A Writer Today podcast, I had the pleasure of interviewing Amanda Hand, an experienced content strategist and SEO team lead. We delved into the world of content strategy and discovered some valuable insights into this fascinating field.
In this episode, we discuss the following:
- Client Goals and Data: Content strategy goes beyond writing and editing. As a content strategist, understanding client goals and aligning them with data is crucial. Become a data nerd, master tools like Google Analytics, and marry creativity with data-driven strategy.
- User Behavior Analysis: Dive deep into user data to understand what drives decision-making and meet users' needs. Learn to follow the user's journey from the first website visit to the final conversion goal. This understanding will help shape effective content strategies.
- Continual Learning and Skill Development: Embrace the ever-evolving nature of the content strategy field. Take advantage of free courses, such as Google Analytics, to acquire new skills and stay up-to-date with the latest trends. Adaptability and curiosity are essential in this exciting industry.
If you want to learn more about content strategy and how to transition from content writing to strategy, this episode is a must-listen.
Resources:
If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins
Thanks for listening!
266 episodes
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Manage episode 393964611 series 2125722
Content provided by Bryan Collins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryan Collins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In our latest episode of the Become A Writer Today podcast, I had the pleasure of interviewing Amanda Hand, an experienced content strategist and SEO team lead. We delved into the world of content strategy and discovered some valuable insights into this fascinating field.
In this episode, we discuss the following:
- Client Goals and Data: Content strategy goes beyond writing and editing. As a content strategist, understanding client goals and aligning them with data is crucial. Become a data nerd, master tools like Google Analytics, and marry creativity with data-driven strategy.
- User Behavior Analysis: Dive deep into user data to understand what drives decision-making and meet users' needs. Learn to follow the user's journey from the first website visit to the final conversion goal. This understanding will help shape effective content strategies.
- Continual Learning and Skill Development: Embrace the ever-evolving nature of the content strategy field. Take advantage of free courses, such as Google Analytics, to acquire new skills and stay up-to-date with the latest trends. Adaptability and curiosity are essential in this exciting industry.
If you want to learn more about content strategy and how to transition from content writing to strategy, this episode is a must-listen.
Resources:
If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins
Thanks for listening!
266 episodes
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Similar to Become a Writer Today
"I should be writing" is what people say, but they rarely do it. This podcast is designed to help you get past those blocks, whether it's what your teacher told you when you were a kid, to being totally sure you'll never be as good as (FAV AUTHOR) so you might as well quit.
…
continue reading
Read along with the Sword and Laser book club! From classic science fiction to the latest gritty fantasy, we cover it. Subscribe for book discussions, author interviews, hot releases, and news from the genre fiction world!
…
continue reading
The world's top authors and critics join host Gilbert Cruz and editors at The New York Times Book Review to talk about the week's top books, what we're reading and what's going on in the literary world. Listen to this podcast in New York Times Audio, our new iOS app for news subscribers. Download now at nytimes.com/audioapp
…
continue reading
The iFanboy.com Comic Book Podcast is a weekly talk show all about the best new current comic book releases. Lifelong friends, Conor Kilpatrick and Josh Flanagan talk about what they loved and (sometimes) hated in the current weekly books, from publishers like Marvel, DC, Image Comics, Dark Horse Comics, BOOM! Studios, IDW, Aftershock, Valiant, and more. The aim is to have a fun time, some laughs, but to also really understand what makes comic books work and what doesn’t, and trying to under ...
…
continue reading
Early in his career, the renaissance man, Premium Pete pioneered the podcasting industry as co-host of the iconic hip-hop program, The Combat Jack Show. In addition to producing podcasts for several major brands such as State Farm & HBO. Premium Pete created his own outlet with The Premium Pete Show. Having a respected voice and being an influential entrepreneur, it only made sense for the goodfella to provide a platform for his guests to tell their stories. Internets! The Premium Pete Show ...
…
continue reading
Hosted by award-winning story coach K.M. Weiland, the Helping Writers Become Authors podcast will take you deep into story theory, writing techniques, and all the incredible wisdom of story. There is no such thing as "just a story." Come along to find out how to write YOUR best story, astound the world, and (just maybe) change your life!
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The Peabody Award-winning Studio 360 with Kurt Andersen, from PRI, is a smart and surprising guide to what's happening in pop culture and the arts. Each week, Kurt introduces the people who are creating and shaping our culture. Life is busy – so let Studio 360 steer you to the must-see movie this weekend, the next book for your nightstand, or the song that will change your life. Produced in association with Slate.
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continue reading
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An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. An all-new season of the investigative podcast Missing Pages premieres ...
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