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Brian Shoemaker: Sr. Director of Innovation at Life Time
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Brian Shoemaker is the Senior Director of Innovation at Life Time, where he leads the Life Time Labs and Mobile teams. Brian is focused on the fitness club of the future, assessing technologies and trends that can be implemented in the next 3-5 years. His teams quickly build proofs-of-concepts to pilot at Life Time clubs, measure the impact on operations and the member experience, and evaluate the results to apply across Life Time’s more than 150 locations.
We talk with Brian about fitness tracking wearables, the importance of health data, and the future of fitness club memberships post COVID.
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