165. 2 changes to our sales cycle (auto enroll and shorter trails)

Business Buyer Diaries: the Reality Before, During, and After

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Get ready to revolutionize your morning routine with a behind-the-scenes look at how I navigate the complexities of W2s and connect with our accounting wizards to keep the business's financial gears well-oiled. Following that, I pull back the curtain on a strategy-packed discussion with my manager, as we dissect the aftermath of our Black Friday promotions and sketch out the roadmap for our marketing future. You'll get a firsthand account of the challenges sprinkled with triumphs, like the standout performance of our tenacious shift lead, and learn how dedication and skill can turn potential obstacles into wins, especially in part-time roles.
Then, gear up for an exploration of our fitness program's latest powerhouse feature—auto-enrollment. This seamless transition from our 10-week challenge to ongoing membership is set to keep clients motivated without missing a beat. I'll walk you through how this innovation is designed to cut through the clutter for both clients and staff, offering a glimpse into the opt-out flexibility that respects our member's choices. It's a candid conversation on how we're elevating the client journey and ensuring continuity in their path to wellness, all while making administrative tasks feel like a breeze.

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Chapters

1. Sales Strategy (00:00:02)

2. Auto-Enrollment for Membership Programs (00:08:48)