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Content provided by David Roman & Lucas Underwood, David Roman, and Lucas Underwood. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Roman & Lucas Underwood, David Roman, and Lucas Underwood or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Episode 162 - Lauralee Schmidt on Repair Shop Economics and Social Media Slips

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Manage episode 415327845 series 3438797
Content provided by David Roman & Lucas Underwood, David Roman, and Lucas Underwood. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Roman & Lucas Underwood, David Roman, and Lucas Underwood or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.
Click here to schedule a free demo: https://geni.us/Shop-Ware

Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros


In this enlightening episode, hosts Lucas and David welcome Lauralee Schmidt and Savannah Grise at MARS 2024. Savannah touches upon the complexities of offering financing options in the automotive industry, recounting her previous company's challenges with using services like Klarna. The conversation also veers into social media's impact on businesses, as Lauralee expresses her preference for MySpace and the hosts discuss navigating professional and personal accounts online. Moreover, they explore the influence of TikTok on consumer behavior and industry marketing strategies.

00:00 Picked up a friend at the airport, smelled bad.
06:12 Opposition to historical tax enforcement brutality.
11:18 Shop actively uses service information for calibration.
19:53 Moved to an unfamiliar area, determined to succeed.
22:07 Full-time online college, work to pay, debt-free.
27:56 Attend classes to gain coaching credits, crucial.
36:21 Reluctantly pushed credit card on 18-year-old.
42:41 J cosmetics faced backlash for undisclosed financing.
43:40 Avoid interest or face triple the cost.
50:24 Hiring for a specific job ends in termination.
54:10 Planned to let him go, discussed replacement.
01:02:41 Kieran O'Brien's success story in social media.
01:07:50 Wife listens to the country station with commercials.
01:12:26 Tomato plants mistaken for marijuana. All good.

  continue reading

196 episodes

Artwork
iconShare
 
Manage episode 415327845 series 3438797
Content provided by David Roman & Lucas Underwood, David Roman, and Lucas Underwood. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Roman & Lucas Underwood, David Roman, and Lucas Underwood or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.
Click here to schedule a free demo: https://geni.us/Shop-Ware

Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros


In this enlightening episode, hosts Lucas and David welcome Lauralee Schmidt and Savannah Grise at MARS 2024. Savannah touches upon the complexities of offering financing options in the automotive industry, recounting her previous company's challenges with using services like Klarna. The conversation also veers into social media's impact on businesses, as Lauralee expresses her preference for MySpace and the hosts discuss navigating professional and personal accounts online. Moreover, they explore the influence of TikTok on consumer behavior and industry marketing strategies.

00:00 Picked up a friend at the airport, smelled bad.
06:12 Opposition to historical tax enforcement brutality.
11:18 Shop actively uses service information for calibration.
19:53 Moved to an unfamiliar area, determined to succeed.
22:07 Full-time online college, work to pay, debt-free.
27:56 Attend classes to gain coaching credits, crucial.
36:21 Reluctantly pushed credit card on 18-year-old.
42:41 J cosmetics faced backlash for undisclosed financing.
43:40 Avoid interest or face triple the cost.
50:24 Hiring for a specific job ends in termination.
54:10 Planned to let him go, discussed replacement.
01:02:41 Kieran O'Brien's success story in social media.
01:07:50 Wife listens to the country station with commercials.
01:12:26 Tomato plants mistaken for marijuana. All good.

  continue reading

196 episodes

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