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Tim Parr, CADDIS

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Manage episode 324030244 series 1507330
Content provided by Libsyn WebEngine 2.0 and Kristin Carpenter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Libsyn WebEngine 2.0 and Kristin Carpenter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Show Highlights:

I’m delighted to introduce Tim Parr, CEO and Founder of CADDIS, to the show as we evaluate the founding story of his eyewear brand - an online direct-to-consumer platform, business wholesaler, and brick-and-mortar store. We discuss turning a product into a platform by going against the grain in the “age business” and how the market is reacting.

In this episode, we dive into fear of aging that helps to drive Tim and the business, data around the 50 plus age market of consumers, growing an omnichannel, and more. “We want to build the world's best lifestyle aging brand,” and why a self-identifier brand (like YETI) can grow even during a global pandemic.

Tim gleams insight into the brand consciousness of CADDIS and how their glasses are ultimately helping people be themselves.

  continue reading

106 episodes

Artwork
iconShare
 
Manage episode 324030244 series 1507330
Content provided by Libsyn WebEngine 2.0 and Kristin Carpenter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Libsyn WebEngine 2.0 and Kristin Carpenter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Show Highlights:

I’m delighted to introduce Tim Parr, CEO and Founder of CADDIS, to the show as we evaluate the founding story of his eyewear brand - an online direct-to-consumer platform, business wholesaler, and brick-and-mortar store. We discuss turning a product into a platform by going against the grain in the “age business” and how the market is reacting.

In this episode, we dive into fear of aging that helps to drive Tim and the business, data around the 50 plus age market of consumers, growing an omnichannel, and more. “We want to build the world's best lifestyle aging brand,” and why a self-identifier brand (like YETI) can grow even during a global pandemic.

Tim gleams insight into the brand consciousness of CADDIS and how their glasses are ultimately helping people be themselves.

  continue reading

106 episodes

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