480: Power Leaves - unleashing the power of coca in Colombia and breaking Coca Cola's global monopoly

Colombia Calling - The English Voice in Colombia

Hallo and welcome to another episode of Colombia Calling – I’m Emily Hart and this week I’ll be talking to the team at Power Leaves – who are unleashing the health and nutritional properties of the coca leaf by creating de-cocainised extracts and essences – and exporting them from Colombia across the globe - working with the country’s Nasa indigenous community. Today on the show we have Ahmed Shehata, Co-Founder & President of Power Leaves and Carolina Mejia, VP of Regulatory Affairs for the company in Colombia – we’re going to be talking all things coca leaf – its properties and uses, how the company is navigating the regulatory frameworks to get coca extracts into markets across the world – and how Power Leaves are challenging the monopoly of the giant household name who import coca leaves to the USA and sell their drinks in more than 200 countries. I’m talking, of course about Coca Cola. This week’s headlines reported by journalist Grace Brennan.