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The Optimal In-House Team Structure

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Manage episode 416025657 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Show Notes:

  • 0:24: Exploring the optional internal team structure for content marketing
  • 1:18: Why in-house Content Marketing Managers are the most effective
  • 2:59: The role of SEO Managers in driving success (ideally)
  • 4:03: The pitfalls of outsourcing and its impact on quality and bandwidth
  • 5:19: The importance of consistency in brand voice and tone with freelancers
  • 6:50: Ross’ perfect in-house team structure
  • 9:02: The pros and cons of Founder/CEO involvement
  • 11:58: How to navigate the challenges of in-house SEO management
  • 13:35: Closing insights

Show Links

  continue reading

73 episodes

Artwork
iconShare
 
Manage episode 416025657 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Show Notes:

  • 0:24: Exploring the optional internal team structure for content marketing
  • 1:18: Why in-house Content Marketing Managers are the most effective
  • 2:59: The role of SEO Managers in driving success (ideally)
  • 4:03: The pitfalls of outsourcing and its impact on quality and bandwidth
  • 5:19: The importance of consistency in brand voice and tone with freelancers
  • 6:50: Ross’ perfect in-house team structure
  • 9:02: The pros and cons of Founder/CEO involvement
  • 11:58: How to navigate the challenges of in-house SEO management
  • 13:35: Closing insights

Show Links

  continue reading

73 episodes

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