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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon
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Forget marketing to traditional demographics! Today's consumers are chameleons, blending identities and buying based on the situation. How can your brand keep up? In this episode of Content Disrupted, Dr. Michael Solomon, consumer behavior expert and professor of marketing at Saint Joseph’s University, delves into the complexities of modern consumer identities and their impact on marketing strategies, sharing insights and practical advice to help brands market more effectively in a fragmented consumer landscape.
Episode Highlights:
- [03:46] Major Shifts in Consumer Behavior
- [19:31] The Chameleon Consumer: Defying Categorization
- [22:57] Harnessing the 80/20 Rule for Customer Acquisition and Retention
- [26:25] How to reach the Chameleon Consumer
- [31:06] Balancing AI Innovation with Consumer Trust
- [33:37] Fish Where the Fish Are
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