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Reinventing Sponsored Search Auctions
Manage episode 174675549 series 49487
Content provided by Kyle Polich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Polich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this Data Skeptic episode, Kyle is joined by guest Ruggiero Cavallo to discuss his latest efforts to mitigate the problems presented in this new world of online advertising. Working with his collaborators, Ruggiero reconsiders the search ad allocation and pricing problems from the ground up and redesigns a search ad selling system. He discusses a mechanism that optimizes an entire page of ads globally based on efficiency-maximizing search allocation and a novel technical approach to computing prices.
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Manage episode 174675549 series 49487
Content provided by Kyle Polich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Polich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this Data Skeptic episode, Kyle is joined by guest Ruggiero Cavallo to discuss his latest efforts to mitigate the problems presented in this new world of online advertising. Working with his collaborators, Ruggiero reconsiders the search ad allocation and pricing problems from the ground up and redesigns a search ad selling system. He discusses a mechanism that optimizes an entire page of ads globally based on efficiency-maximizing search allocation and a novel technical approach to computing prices.
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Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
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continue reading
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continue reading
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continue reading
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