#115: 10 Profitable Ways to Weaponize Personality in Content & Marketing

Digital Marketing for Coaches & Consultants

Welcome to another episode of Digital Marketing For Coaches and Consultants with your host, Dr. Terri Levine. In this enlightening episode, Dr. Terri Levine describes ten powerful and profitable ways to weaponize personality in content and marketing.

She begins by exploring the intriguing world of trolling, a technique that, when used effectively, can win over your audience and attract fanatics to your side. Moreover, Dr. Terri uncovers the power of analogies and provides insights on how to employ them in your content and marketing efforts. She emphasizes that analogies serve as a backdoor to the human brain, helping you relate your idea to an idea the reader already understands.

Additionally, Dr. Terri Levine encourages listeners to make bold predictions. In a world where people are often hesitant to make daring decisions, discover how boldness and conviction in making predictions can set you apart and help you attract followers who admire your courage and conviction.

Tune in and learn more ways to weaponize personality in content and marketing.

Key Highlights From The Episode:

[00:46] How to weaponize personality in content and marketing

[00:59] #1 Trolling

[01:54] #2 Bring your audience into your world

[03:24] #3 Recurring characters

[04:03] #4 Use a motif

[04:37] #5 Use analogy

[05:12] #6 Take something from your favorite movie and relate it to what you are selling

[06:00] #7 Be a broken record

[06:34] #8 Make bold predictions

[07:28] #9 Google interesting facts related to the concept in your offer, idea, program, or service

[08:42] #10 Controversy

Golden Nuggets:

• Trolling is one of the most powerful ways to win over your audience and attract fanatics. [01:01]

• Analogies are a backdoor to the human brain. [04:38]

• If you want to persuade, influence, and attract people with your personality, take your biggest ideas and repeat them in unique ways. [06:11]

• People are typically afraid to make bold decisions, so they often cling to individuals with the guts to make them. Whether these predictions turn out to be true or not doesn't matter; what truly matters is making them with boldness and conviction. [06:40]

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