Select Episode: How to Define and Develop Your Brand Voice

Guts, Grit & Great Business®

Select Series: In this special Select episode, we'll delve into "How to Define and Develop Your Brand Voice" with Helen Tremethick. Originally aired as Episode 28 of Guts, Grit & Great Business® on Oct 27, 2020, it's a conversation that remains as relevant and insightful as ever. Whether you're tuning in for the first time or revisiting it as a longtime listener, we're thrilled to have you with us. With Helen Tremethick, brand voice strategist and business coach, and creator of the Love & Badassery Motorcycle Club. Join us for this absolutely essential conversation on developing and powerfully using our voice in business (and life), and the importance of taking imperfect action, experimenting, and showing up more fully as ourselves wherever we are, including in our work. Helen has chaperoned hundreds of entrepreneurs and business owners into the space of more freedom and greater self expression, by developing their authentic voice. We dig into Helen's passion for entrepreneurs, her varied background including her experience in the corporate world, and her strategies for helping her clients develop their brand voice. We also talk about how these same concepts translate into parenting in a way that gives our children permission to develop their voices and fully express themselves, how we recover from mistakes, and how as parents the freedom of releasing the scrutiny of others is a milestone that serves us well in so many ways. Finally, Helen shares three of the biggest mistakes we entrepreneurs make in regards to copywriting and brand communication, and how we communicate in ways that don't connect with our audience or the marketplace. If you want to be a standout in your industry, be sure to check out the episode show notes at www.legalwebsitewarrior.com/podcast for all of Helen's links including her free gift. Helen is the former CEO of the Communications Distillery and has recently rebranded under her own name. Learn more by visiting the show notes at www.legalwebsitewarrior.com/podcast/helen-tremethick/