Bonus Episode: The Power of Podcasting for Cost-Effective Branding with Mischa Zvegintzov

Honest Ecommerce

Mischa is a dynamic force in the world of digital marketing; empowering heart-centered entrepreneurs to amplify their message into the market and elevate their authority, their impact, and their income. No need for throwing money away on Facebook ads, Mischa has got a better strategy up his sleeve!

With a track record of 20 years in old-school sales, Mischa marries tried-and-true strategies with the cutting-edge tools of the digital era. He has made over a million phone calls, run massive flier campaigns, and pounded the pavement door-to-door and business-to-business.

Mischa and his team generated over 1.5 billion dollars in loans funded. After a brief retirement to guide his two boys through high school and enlighten others through yoga teaching, Mischa's now back in the game and his superpower is building influence.

As the founder of the "Influence Army" and host of the “Table Rush Talk Show”, he's all about sharing his expertise and inspiring others to put their voice out there in a big way.

In This Conversation We Discuss:

• [00:49] Intro
• [02:17] Building business on a budget using earned media
• [03:58] Using podcast tours in brand promotion
• [05:50] Tapping into diverse podcast audiences
• [07:15] Leveraging CTAs and catchy URLs
• [08:44] Crafting impressions for host recommendations
• [09:53] Enriching your network through podcast
• [10:57] Leveraging podcasts for collaborations
• [12:00] Podcasts as platforms for affiliate partnerships
• [12:59] Exploring joint offers and revenue sharing
• [14:00] Repurposing content for maximum impact
• [14:43] The multifaceted power of podcasting
• [15:39] Video transcription tools for seamless editing
• [17:12] The branding benefits of podcasting
• [18:25] The impact of podcasting in exposure and authority
• [21:00] Finding and targeting niche audiences
• [22:26] Refining podcast search strategies with AI
• [23:22] Tapping into speaker lists for opportunities
• [24:20] Using tools to track competitors’ appearances
• [26:20] Efficient outreach with RSS feed finders
• [27:32] Hunting for podcast contacts
• [28:55] Proven templates for podcast guest outreach
• [30:38] Handling various replies to guest requests
• [32:53] Leveraging no responses for second pitches
• [34:34] Garnering interest for further discussion
• [35:48] Prioritizing conversations with interested leads
• [37:54] The power of follow-up in podcast guesting
• [39:34] Using LinkedIn to expand your network
• [40:16] Quick, simple, and value-added messages
• [41:17] Navigating positive and unexpected replies
• [42:07] Asking questions for smooth guest onboarding
• [43:05] Addressing production costs with guests
• [46:38] Responding strategically to feedback
• [47:26] Amplify your voice with The Influence Army

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Amplify your voice with a tribe of heart-centered entrepreneurs theinfluencearmy.com/mifge
• Start a profitable podcast tour theinfluencearmy.com/guide
• Valuable insights on strategic marketing podcasts.apple.com/ng/podcast/table-rush-talk-show/id1541515693
• Follow Mischa Zvegintzov linkedin.com/in/mischaz/

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