Cobi Levy and Will Makris, Prince Street Hospitality

Hospitality Design: What I've Learned

When COVID hit, Lola Taverna in New York’s SoHo neighborhood had only been open for a few months. The world had stopped, and Cobi Levy and Will Makris, the duo behind Prince Street Hospitality, had to pivot. They turned Lola Taverna into a communal gathering spot, offering takeout food with chairs to rent (the money went to first responders). Utilizing the park next door, they served up to 250 people a day. It helped them survive those uncertain pandemic days, and when restaurants were finally able to reopen, Lola Taverna was on everyone’s mind, with a waitlist on the weekends that numbered up to 4,000. Today, their portfolio includes seven restaurants in New York and Miami, with Alba on the boards in Los Angeles, the pair’s first foray to the West Coast.

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