Finding Your Bearings in the Brand Wilderness

In Process Podcast

Content provided by Evelyn Ashley and Trusted Counsel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Evelyn Ashley and Trusted Counsel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

6+ y ago 45:01

MP3•Episode home

Archived series ("Inactive feed" status)

When? This feed was archived on February 11, 2024 23:12 (2M ago). Last successful fetch was on December 07, 2022 22:52 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

In this episode of In Process Podcast, Trusted Counsel interviews Jonathan David Lewis, branding, strategist, and author of a 2017 new book titled “Brand vs Wild.”

Lewis explains that “psychologically, there is very little difference between a group of survivors who crash-land on a mountain, and a group of leaders in a boardroom that are trying to deal with unexpected changes. Both groups experience disruption and both can overcome it in the same way.” Disruption, whether we like it or not, is our new normal. And it’s not going away. Lewis talks to us in-depth about helping brands to navigate through the wild in what he explains is survival psychology.

During the course of the podcast, marketers and business leaders will learn about:

Mistakes organizations often make when paralyzed by “disruption fear”

The three categories people fall into when reacting with fear

Real business survival stories

What the Boy Scouts can teach you if you are lost in brand wilderness

Stream the conversation with Jonathan David Lewis in the player below to learn more. Did you enjoy this episode? Please give us a review and or share this episode with one or two people. Subscribe to In Process Podcast on iTunes to receive this episode as well as future bi-weekly episodes on your smartphone.

83 episodes

#Trading #Business #Balance #Businessdevelopment #Entrepreneurship #Leadership #Marketing #Sales #Talent #Womeninleadership #Work #Evelyn Ashley #Trusted Counsel #After Life #Operating Systems