S6E5: Maura Clare & Alice Carroll – Spirited Women of Irish Spirits

Irish Stew Podcast

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Settle in for a spirited episode of Irish Stew with two pioneering women in the Irish spirits industry, Alice Carroll--the proud Limerick distiller and co-founder of Foxes Bow Whiskey, and Maura Clare--the Queen of Poitín and creator of the Smuggling Nun brand.
They swap notes on their journey into the spirits business, the challenges and opportunities of operating in traditionally male-dominated sectors, their innovative approaches to reviving and reshaping perceptions around Irish Whiskey and Poitín, how they crafted their distinctive flavor profiles, and the intriguing backstories of the Foxes Bow and Smuggling Nun names.
The conversations delve into the unique qualities of their spirits, their signature cocktail creations, the importance of women in the evolving Irish spirits industry, and who they’d most like to serve their libations to. Paging Beyoncé!
Join us for the story of two women forging ahead in the Irish drinks industry--Alice, gaining shelf space globally for Foxes Bow in a crowded Irish Whiskey category, and Maura opening new markets for a newly legal elixir with her Smuggling Nun Poitín.
Sláinte!
Links
Alice Carroll & Foxes Bow

Maura Clare & Smuggling Nun

Chapters

1. Introduction (00:00:00)

2. Preferred Drinkers (00:02:33)

3. Maura Clare Background (00:05:14)

4. Alice Carroll Background (00:09:30)

5. Limerick Advocacy (00:12:11)

6. Branding Poitín (00:16:04)

7. Why Maura Switched to Poitín (00:19:47)

8. Foxes Bow Origin Story (00:22:54)

9. Foxes Bow Whiskey Ingredients (00:25:41)

10. Smuggling Nun Poitín Ingredients (00:30:53)

11. Promoting Poitín as a Premium Drink (00:33:55)

12. Irish Whiskey Competitive Landscape (00:37:34)

13. Women in the Spirits Business (00:40:21)

14. Cocktail Choices (00:43:56)

15. Tastings (00:49:55)

16. Seamus Plug (00:54:21)

17. John and Martin Recap (00:57:11)

18. Credits (00:58:15)

87 episodes

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