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#531: Finnair Launches Finnair Plus
Manage episode 415839739 series 2949245
Today we’re delighted to be meeting Finnair, one of the world’s oldest airlines, founded 1923, which operates a network connecting Europe, North America and Asia from its Helsinki hub.
Today, we’re meeting Valter Sandell, who is leading the loyalty and membership strategy for Finnair Plus, a loyalty programme which has undergone comprehensive changes to its design and strategy just recently in early 2024.
Show Notes:
1) Finnair
3) Finnair Plus
536 episodes
Manage episode 415839739 series 2949245
Today we’re delighted to be meeting Finnair, one of the world’s oldest airlines, founded 1923, which operates a network connecting Europe, North America and Asia from its Helsinki hub.
Today, we’re meeting Valter Sandell, who is leading the loyalty and membership strategy for Finnair Plus, a loyalty programme which has undergone comprehensive changes to its design and strategy just recently in early 2024.
Show Notes:
1) Finnair
3) Finnair Plus
536 episodes
All episodes
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