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Lil Wayne, Leo DiCaprio, and Influencer Marketing with Gil Eyal
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From celebrity crashes to influencer insights, lessons from a marketing pioneer. Join Connor Tomkies as he sits down with Gil Eyal, a serial entrepreneur who's seen it all in the world of influencer marketing. Discover the ups and downs of Gil's journey, from working with A-listers like Lil Wayne and Leonardo DiCaprio to navigating the ever-changing landscape of social media.
Packed with valuable insights on leveraging celebrity partnerships, adapting to data restrictions, and the future of influencer marketing, this episode is a must-watch for anyone looking to make their mark in the digital world.
[00:00:00] - Gil Eyal's Celebrity Crash Course
[00:04:19] - Pivoting from Mobli to Hypr
[00:06:55] - The Social Network Data Goldmine
[00:09:05] - Cambridge Analytica: The Turning Point
[00:11:13] - The Acquisition Roller Coaster
[00:13:40] - Structuring Celebrity Equity Deals
[00:18:25] - The Power of the Number Two Position
[00:22:13] - The Jake Paul Effect: Influencer Boxing
[00:24:29] - The Micro-Influencer Debate
[00:28:48] - Soho House: Exclusivity vs. Scalability
[00:32:31] - The Rise of Community-Focused Real Estate
[00:37:17] - Finding Opportunities in Underutilized Assets
[00:43:47] - The Game-Changing Potential of Medical Weight Loss
[00:47:46] - Wrap-up and Contact Info
Gil's Stuff:
https://stardustventures.us/
gil@stardustventures.us
My Stuff
Podcast: MadeItPod.com
Website: https://www.connortomkies.com/
X: https://twitter.com/ConnorTomkies
LinkedIn: https://www.linkedin.com/in/connortomkies/
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