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Founder's Guide To Direct Response Landing Pages - MFF002

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Manage episode 35624390 series 30645
Content provided by Tim Conley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Conley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Who creates your landing pages?

Your designer? Your SEO? Whoever is available?

Landing pages need to function like an old school sales letter...

They should tell the story of your unique value proposition, share benefits that solves the visitors' problems and have a compelling reason to take an action that is important to you and is good for them.

Marketing For Founders co-host, Jack Zerby recently discovered the power of direct response marketing in a startup's landing pages. He dove into learning as much as possible as fast as he could and then, not taking it on faith, he put it into action.

The results?

A better educated visitor which turns into a highly qualified lead and ultimately a great customer.

Jack shares his knowledge of designing landing pages to get people to take action.

  continue reading

35 episodes

Artwork
iconShare
 
Manage episode 35624390 series 30645
Content provided by Tim Conley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Conley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Who creates your landing pages?

Your designer? Your SEO? Whoever is available?

Landing pages need to function like an old school sales letter...

They should tell the story of your unique value proposition, share benefits that solves the visitors' problems and have a compelling reason to take an action that is important to you and is good for them.

Marketing For Founders co-host, Jack Zerby recently discovered the power of direct response marketing in a startup's landing pages. He dove into learning as much as possible as fast as he could and then, not taking it on faith, he put it into action.

The results?

A better educated visitor which turns into a highly qualified lead and ultimately a great customer.

Jack shares his knowledge of designing landing pages to get people to take action.

  continue reading

35 episodes

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