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Building a Network of UGC Creators Pt. 1
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On this week’s episode of The Marketing Mindset Podcast, Colby and Charlie offer a comprehensive overview of how different types of creators fit into a brand's marketing strategy. They discuss the critical differences in expectations and outcomes and offer practical advice to identify the right creator type for specific campaign goals.
They talk about their unique experience hiring and managing UGC creators and highlight several challenges associated with UGC content, such as aligning creator output with brand expectations, managing usage rights, and ensuring content quality.
Tune in to hear their strategic approach to maximizing the effectiveness of UGC partnerships, such as leveraging detailed content briefs and maintaining open communication for feedback and adjustments.
Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Learn about our marketing agency: https://www.brighterclick.com/
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