34: CMO Linda Boff markets GE as a digital industrial company
Archived series ("HTTP Redirect" status)
Replaced by: www.marketingtodaypodcast.com
When? This feed was archived on January 10, 2018 20:20 (). Last successful fetch was on January 10, 2018 11:16 ()
Why? HTTP Redirect status. The feed permanently redirected to another series.
What now? If you were subscribed to this series when it was replaced, you will now be subscribed to the replacement series. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 172935318 series 1333370
Linda Boff is the CMO of GE, a behemoth company with over 300,000 employees worldwide. While certainly an established brand, it’s a company in transition, and Boff has been leading that charge, not only to evolve but to make things better for people they serve. As she says, “We’re five years into what is a huge transformation for the company into what is the world’s leading industrial digital company. A company that makes things … but also connects things.” She goes on to add: “What I mean by that is, how can GE, using data, analytics and insights, help our customers be more productive.”
In this podcast, she discusses change, storytelling and her desire to find ways to things that haven’t been done before.
Highlights from this week’s “Marketing Today” podcast include:
- Getting out of your bubble and listening. (2:41)
- Thinking horizontally and vertically: Challenge and opportunity in dealing with multiple stakeholders. (4:20)
- From industrial mega corp to world’s largest digital startup. (6:39)
- Looking for unexpected ways in: Bringing pride, humanity and personality to life. (10:17)
- Looking at B2B through a different lens. (13:45)
- Boff discusses her inspiration: Finding ways to do something that hasn’t been done before. (22:14)
79 episodes