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Digital ad spending streams past traditional TV

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Manage episode 418365906 series 1318949
Content provided by Marketplace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketplace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, media executives have been busy trying to impress advertisers at the annual “upfronts,” where major TV networks showcase their stars, new programs and the potential size of their audiences. It’s a show in its own right. “Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC’s upfront Monday. But this year, Big Tech is looking to cash in. Marketplace’s Lily Jamali spoke about it with Reuters reporter Sheila Dang, who said ad spending on digital has surpassed that of traditional TV for the first time.

The next $50,000 in donations to Marketplace will be matched, thanks to a generous gift from Dr. Joe Rush of Florida. Give now and double your impact.

  continue reading

1984 episodes

Artwork
iconShare
 
Manage episode 418365906 series 1318949
Content provided by Marketplace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketplace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, media executives have been busy trying to impress advertisers at the annual “upfronts,” where major TV networks showcase their stars, new programs and the potential size of their audiences. It’s a show in its own right. “Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC’s upfront Monday. But this year, Big Tech is looking to cash in. Marketplace’s Lily Jamali spoke about it with Reuters reporter Sheila Dang, who said ad spending on digital has surpassed that of traditional TV for the first time.

The next $50,000 in donations to Marketplace will be matched, thanks to a generous gift from Dr. Joe Rush of Florida. Give now and double your impact.

  continue reading

1984 episodes

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